milgram goes modernthe milgram experiments revisited
DESCRIPTION
The Milgram experiment examined in the context of the all powerful advertising industry, the “wisdom of crowds” and the Nazi tendencies buried deep within all of us. Why do we so readily put aside moral values to submit to authority?TRANSCRIPT
Milgram Goes Modern: The Milgram Experiments Revisited
Slightly more than fifty years ago, in August 1961 to be precise, a social
psychologist named Stanley Milgram carried out an experiment that was to change
our understanding of the human propensity for evil for ever. Now I am a non
religious person and I do not use words like “evil” casually. What I am talking about
is the kind of evil inflicted by the likes of Adolf Hitler, “Uncle” Joe Stalin, Mao Tse
Tung, Pol Pot, Idi Amin and so many other leaders of nations on their own people and
by so many leaders of religious cults from the notorious kool aid man to the con
artists who prey on the vulnerable in society. None of these were trying to repeat the
Milgram experiment, they were all very different and were applying their warped
solutions to diverse situations none thought of themselves as evil but all had one
thing in common: to do what they did they needed willing followers.
One of the things that annoys me about modern society and the noisy and illiberal
“liberals” who wield far more influence than the number of people they represent
entitles them too is the way that when a government scam, a scientific fraud of a rip
off by bankers and financiers is being talked about, these people, these lovers of
Ve Haff Vays Of Making You Buy Our Products
democracy and free speech as they like to style themselves, will try to suppress
intelligent debate by yelling “Conspiracy Theory” in the way that ignorant,
superstitious medieval peasants would yell “witch” at anybody whose behaviour
made them fearful. These gullible people believe that the government is their friend,
scientists are so clever we dare not question them. Such sheep like behaviour, such
emotional neediness that can only be assuaged by the secure, warm feeling of being
one of the great anonymous mass has been misrepresented as “The wisdom of the
crowd.”
Why do you think the west has made the enormous error of making our
businesses and government functions dependent on one software package (Don’t call
Windows an operating system, it isn’t) that has always been, in commercial terms
“Not fit for purpose”? And why have we used that package as a platform to build a
communications network that is likewise “not fit for purpose”, that provides no
security for our personal and financial data. “What about ‘https’ sockets? you might
well ask. Hogwash, the data was never insecure at that point. Enough however, this is
not a technology article. The reason we have made these mistakes is The Wisdom Of
Crowds or the Sheeple Factor as freethinkers know it.
When I was making my reputation as a consultant who could provide solutions
that worked, on time and under budget a management maxim often encountered in
the Information Technology was “Nobody was ever sacked for buying from IBM.” I
and most of my colleagues in our small but very successful consultancy firm would
reply, “No but a lot of people should have been.” The IBM solution was seldom the
best in terms of value for money or technical efficiency but it was safe. And far more
people than you imagine will always choose the illusion of safety over the thrill of the
adventurous course. The wisdom of crowds? The comfort of the flock or herd?
Modern manifestations of the behaviour patters Milgram's experiments identified
make his work seem scarier now than it must have to people reading of it 50 years
ago.
Selected participants were invited were invited to a laboratory at Yale University
supposedly to be part of a study looking at the effects of punishment on memory.
Those who were required to assume the role of the “teacher” were then told they
would have to administer an electric shock to a “learner” every time that person made
a mistake. The shocks started at 15 volts but increased in 15-volt increments every
time an error was made, going right up to 450 volts – enough to kill someone
according to the documentation. Actually it’s amps that kill not volts but Milgram
was a social scientist so we should excuse him for not knowing.
In reality the experiment was a hoax, the learner was an actor, and the electric
shocks weren’t real. What Milgram had really intended to investigate was how
willing ordinary people were to follow instructions. Would they stop at 150 volts, the
point at which the learner started to show signs of distress and demanded to be let out
because his heart was starting to bother him. Would they go to 300 volts the point
they had been told serious injury would occur and at which where the learner let out
an agonised scream and then stopped answering? Would they go all the way to the
Max and administer a shock they believed was strong enough to kill. How far would
they go?
Members of Milgram’s team suggested people would go no further than about
100 volts – certainly not far enough to cause real harm, the (fake) distress their victim
showed would cause instincts like compassion to kick in. The collective opinion was
that only a 1% would go push it all the way up to 450 volts. Surely they reasoned,
only a sadist or psychopath, somebody who gained as visceral pleasure from hurting
others or one totally detached from the feelings of fellow creatures would go far
A laboratory at Yale University
enough to kill. Every student who has studied psychology to A-level or
Baccalaureate standard knows, two-thirds of Milgram’s participants continued
administering shocks up to the potentially fatal level.
And you thought it was only Nazi concentration camp guards who would rely on
“I vass only followink orders” as an excuse? How charmingly naive.
Milgram’s experiment proved that even normal, “decent” people can put aside
moral values to engage in acts of extreme cruelty when instructed to do so by others
who they believe to be in authority. This idea is entirely consistent with Hannah
Arendt’s theory of the “banality of evil”, developed from her observations of the trial
of Nazi war criminal Adolf Eichmann which concluded in the same month as
Milgram’s experiment. Arendt perceived Eichmann as a bland office worker, a
bureaucrat rather than a monster, someone more concerned with the importance of
following bureaucratic procedures than questioning the end end result of following a
process to the letter.
The empirical contribution of the Milgram experiment is as relevant today as it
was so much closer in time to the horrors of Nazi Germany. The conclusion that
ordinary, decent people will willingly participate in evil acts has recently been
challenged by historians and psychologists. Their attempts to unravel the thread of
reasoning leading to the conclusion that evil is banal lead us to even more disturbing
insights into the dark abyss hidden in the depths of the human psyche. Research
shows these proverbial decent people, in reality just ordinary people like you and me,
will participate in horrific acts not because they are passive, mindless functionaries
who never question what they are doing or consider the possible consequences, but
rather because they come to believe – typically under the influence of those in
authority – that what they are doing is right.
David Cesarani’s 2004 biography of Adolf Eichmann, for example, reveals he
was not just a pen-pusher, but an enthusiastic National Socialist keen to play his part
in delivering “the final solution” to “the Jewish problem”. There were however many
small, anonymous cogs in the wheel of Hitler’s authoritarian central government
machine, from the concentration camp guards who stood up at their Nuremberg and
actually did say, “I was following orders” to those referred to in Pastor Martin
Niemoller’s poem who simply “did not speak out.” The true horror is not that they
were blind to the evil they were perpetrating, but they knew full well what they were
doing, and believed it to be right.
In these terms the results of Milgram’s
experiments are still relevant, not because they
provide a perspective on to the “banality of
evil”, but because they provide insights into
the conditions under which not just evil but
control freakery and manipulative management
of information can appear banal. Consider the
power wielded by the mighty advertising
industry today. Consider how, in spite of the fact that we are all aware of the security
problems of the internet, so many are persuaded to move their business and much of
their social activities to an online environment.
The biggest question they throw up however is why participants in Milgram’s
original exercise and in more recent studies are willing to throw in their lot with
authority when surely nobody can be unaware that the track record of government,
corporate management, the security services and the mainstream churches in dealing
with the general population is so very bad. Why are people so eager to believe the
government is their friend or Apple Corp really have their best interests at heart when
selling very ordinary but vastly hyped gadgets for far more than equivalent devices
from competitors. I mention Apple not because they are any worse than others but
because of the cultish nature of their following, a situation it must be said that is not
of Apple’s making. Why are people willing to follow a Hitler or a David Koresh
down the destructive path he points the way along.
And what happened in the USA during the 2008 Presidential election campaign
when one candidate, Barack Obama, a professional community organiser with a very
They were only following orders.
dubious record in lower levels of politics, a vacuous portfolio of policies and a
secretive attitude about his family and educational backgrounds that would have
disqualified him from a job as a graduate entrant to civil service job was, thanks to a
massively expensive and grossly manipulative media campaign accorded quasi-
divine status and swept to power on a wave of hysteria. To those who viewd him
objectively the failure of Obama’s Presidency is no surprise, the people who
supported him so fanatically they were even in the habit of accusing anybody who
questioned Obama’s ability of being motivated by racism are now trying to blame
those who did question and oppose him for his failure..
The same questions as we ask about outbreaks of genocidal war in Africa, the
wilder parts of South East Asia and the middle east are germane to outbreaks of mass
hysteria we see around us in the developed nations. The rioting witnessed in London
during August 2011, the abuse of detainees in Abu Ghraib, genocide in Darfur or
Rwanda the persecution of Christians in the quasi – autonomous Indonesian island of
Timor, or even the mob like behaviour of climate science supporters when challenged
by people sceptical of their transparently fraudulent statistics are cases in point. In all
these episodes, people have chosen a cause to support and proved willing to put aside
normal restraints and courtesy in pursuit of efforts to impose their view on people
who do not share it, not because they were blindly obeying orders but because they
were working creatively towards the goals of a leadership with which they identified.
They were sheeple, they feared being seen as standing out from the crowd. Such
people would willingly believe in The Emperor’s New Clothes of the fairytale than
trust their own judgement and common sense, so great is their desperation to
conform.
In all these cases there is a failure to recognise the nature of the thought processes
and instincts at work. They involve not just the passive obedience of the person who
is “only following orders” but also a dynamic will to unquestioningly follow a leader,
to be part of a movement, to belong and to say, “Look at me, I’m one of you, I accept
that the mindless stupidity of the mob a.k.a. the wisdom of crowds is always superior
to the intelligence of the individual.
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