military housing- breakaway marketing tactics and challenges
DESCRIPTION
Military and Student Housing – Breakaway Marketing Tactics and ChallengesThe growth and professionalization of the military and student housing markets has created new tactics and emphases in how to reach potential customers and manage the ongoing relationships. Each presenter will share a case study of their experience and leave time for questions with the audience.Older marketers will remember the separation of senior housing from multifamily and the explosive growth of new listing sites, referral channels and touchpoints. Expect these presenters to provide similarly differentiated presentations about areas of housing that are no longer sub-sections of multifamily.- Brunetta Harris, Military Housing Project Manager, Forest City Residential- Jennifer Staciokas, Vice President, Marketing and Training, Lincoln Property CompanyTRANSCRIPT
![Page 1: Military Housing- Breakaway Marketing Tactics and Challenges](https://reader038.vdocument.in/reader038/viewer/2022103016/55492c2bb4c9054c498c012d/html5/thumbnails/1.jpg)
Military Housing Marketing Tactics & Challenges
Brunetta Harris - Forest City Military CommunitiesJennifer Staciokas - Lincoln Military Housing
![Page 2: Military Housing- Breakaway Marketing Tactics and Challenges](https://reader038.vdocument.in/reader038/viewer/2022103016/55492c2bb4c9054c498c012d/html5/thumbnails/2.jpg)
Partnership & Relationship
![Page 3: Military Housing- Breakaway Marketing Tactics and Challenges](https://reader038.vdocument.in/reader038/viewer/2022103016/55492c2bb4c9054c498c012d/html5/thumbnails/3.jpg)
New Resident Attraction
![Page 4: Military Housing- Breakaway Marketing Tactics and Challenges](https://reader038.vdocument.in/reader038/viewer/2022103016/55492c2bb4c9054c498c012d/html5/thumbnails/4.jpg)
New Resident Attraction
![Page 5: Military Housing- Breakaway Marketing Tactics and Challenges](https://reader038.vdocument.in/reader038/viewer/2022103016/55492c2bb4c9054c498c012d/html5/thumbnails/5.jpg)
Retention Marketing & Resident Programs
![Page 6: Military Housing- Breakaway Marketing Tactics and Challenges](https://reader038.vdocument.in/reader038/viewer/2022103016/55492c2bb4c9054c498c012d/html5/thumbnails/6.jpg)
Retention Marketing & Resident Survey
![Page 7: Military Housing- Breakaway Marketing Tactics and Challenges](https://reader038.vdocument.in/reader038/viewer/2022103016/55492c2bb4c9054c498c012d/html5/thumbnails/7.jpg)
Resident Communication & Web Technology Engagement
![Page 8: Military Housing- Breakaway Marketing Tactics and Challenges](https://reader038.vdocument.in/reader038/viewer/2022103016/55492c2bb4c9054c498c012d/html5/thumbnails/8.jpg)
Resident Communication & Web Technology Engagement
![Page 9: Military Housing- Breakaway Marketing Tactics and Challenges](https://reader038.vdocument.in/reader038/viewer/2022103016/55492c2bb4c9054c498c012d/html5/thumbnails/9.jpg)
Resident Communication & Web Technology Engagement
![Page 10: Military Housing- Breakaway Marketing Tactics and Challenges](https://reader038.vdocument.in/reader038/viewer/2022103016/55492c2bb4c9054c498c012d/html5/thumbnails/10.jpg)
Lincoln Military Housing Forest City Military Communities
Thank You