milky chocolate

8/10/2019 Milky Chocolate

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Milky Chocolate


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EXECUTIVE SUMMARY

We are starting a business of manufacturing chocolates.The primary focus is locally manufacturing premium darkand milk chocolate, multigrain chocolate bar, liquid filledchocolate bar. The target market is whole Karachi andpremium chocolates are exported outside the country. Thecustomers to whom the products will be supplied areretailers, wholesaler, trader in metro cities and local market.The location of the manufacturing plant is Karachi Pakistan.

The target audience being Children, teenagers andadolescents and the range of premium chocolates are onlyfor adults.

Milky dark chocolates

Milky milk chocolates

Milky nutritious chocolate bar

Milky premium liquid filled chocolate bar


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MISSION STATEMENT

We seek to produce high quality chocolate

products at competitive price by modern

technology to provide high satisfaction to the

customer


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VISION STATEMENT

to be the leading chocolate brand at

international level.


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SCOPE

The chocolate industry offers a wide variety of

opportunities for the small business owner

weathers economic recession well and is growing

despite increased health-consciousness andcalorie counting. Growth will be driven by

population growth as well as expansion into new

markets, product innovation and rising disposable

income levels leading to greater purchasing ofpremium offerings.


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OPERATIONAL PLAN

Plant Location:-The manufacturing unit will be located at E/14 Site

Area Karachi Pakistan

Details Of Land requirement:-The land required for the Chocolate manufacturing

company is 5,500 sq.ft.it is on rental basis and the

rent would be 35,000 Rs./month.


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PRODUCTION

The product will be manufactured by Full Automatic

Chocolate Production Line (QH200), with this

system, baking the moulds, depositing, forming etc.

series procedure can be achieved automatically. It'savailable to depositing all shape of chocolate. Such

as liquid filled-inside, nuts, grainsetc. chocolate.

Since the products are plain as well as nutritional

grains are added this machine is appropriate.


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MANUFACTURING PROCESS

Ingredients Required:- Pure chocolate comes from Cocoa beans. A

typical chocolate bar will also have:

Sugar, Milk (if it's milk chocolate, not if it's dark),

Cocoa Butter,

Lecithin, Flavourings (like vanilla),

Sometimes, Vegetable Oil


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PRODUCTION CAPACITY OF THE PLANT

The production capacity of the plant would be

necessary to get the cost of equipment (bean

cleaner, roaster, cracker, grinder, refiner/conch - not

including (tempering/depositing/moulding/wrapping)down to 400 kg/day in order to really jumpstart the

growth of the small batch craft chocolate "industry"

here in the India. Furthermore, we think that at that

price point it will be necessary to produce at least 1ton per month of finished chocolate in order to be

able to break even


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CAPACITY UTILIZATION

The maximum production capacity of the plant

would be 400 kg/day and we will try to utilize

optimize resources and the capacity of utilization is

300 kg/day.


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MARKETING PLAN

Product Strategy:

Pakistan has more than 50% of its populationbelow the age of 25 and more than 65% below

the age of 35.Age Structure: -

Group- I 0-18 years: 38 % (0.48 billion)

Group-II 19-35 years: 27 % (0.34 billion) Group-III 36-65 years: 30 % (0.38 billion)

Group-IV 66 above: 5.3% (0.06 billion)


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PRICE STRATEGY

Products & Segments Milky Segments Product Pack size RateValue

Milky 9.2 Gram Rs. 5 Value

Milky Shots 18.6 Gram Rs. 10 Value

Milky 17 Gram Rs. 10 Value

Milky 38 Gram Rs. 22 Mid-Tier

Milky Crackle 42 Gram Rs. 35 Mid-Tier

Milky Roast Almond 42 Gram Rs. 35 Mid-Tier

Milky Fruit & Nut 42 Gram Rs. 35 Premium

Milky Silk 60 Gram Rs. 55 Premium

Milky Silk Fruit & Nut 60 Gram Rs. 55 Premium Milky Alcoholic Chocolate 100 Gram Rs. 955 Super Premium

Milky Silk 145 Gram Rs. 125 Super Premium

Milky Silk Fruit & Nut 145 Gram Rs. 125 Super Premium

Milky Orange Peel 145 Gram Rs. 125


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PROMOTION STRATEGY

After settlement of the business we will usefollowing techniques for promotional strategy,

Local news paper

Local TV channel Local radio Station

Hoardings in crowded areas

Through pages and account on Social

Networking Sites (Facebook & Twitter) We can also use mouth to mouth promotion

strategy.


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TARGET MARKET

The target market will be divided into three

parts that are,

Upper class

Middle class

Lower middle class

That mean all age groups are the targetmarket and we will try to cover them all by

fulfilment of their requirements and demands.


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DISTRIBUTION CHANNELS

The products would be distributed through

channels like wholesalers, retailers and the

own sales force and the distribution channel

shown in previous pages.


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FINANCIAL PLAN

Financial Management is an operational activity of business i.e.,responsibility for obtaining the fund & effective utilizing the fund

for effective operation that is called financial management.

Objectives of Financial Management

Acquiring sufficient fund

Proper utilization of fund

Increasing profitability

Maximize the firms value

Raising of Capital:

Owned Fund :Contribution of partners in Capital


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Funds rose for the requirement of Large Capital investment by

the Own by using investment by the three partners as below.

Mr. Shahmeer - 12,00,000.00/-

Mr. Jawwad - 8,00,000.00/-

Mr. Arslan - 12,00,000.00/-

Borrowed Funds

We also raise fund by using borrowed fund from IDBI Bank and

from by using the Project Finance & Export Finance it is not

sufficient fund for the establishment of organization and we

took Hand Loan from friends and relatives.

Bank IDBI Ltd.

IDBI bank is the development bank who provides loan to

Industries development purpose and they Create segment by

using the type of industry like SME. MSME, Large Industries

etc.,

milky chocolate

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