millann the cultural wedding planners

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Business Plan of a wedding planner


  • 1. Millann The Cultural Wedding Planners Business Plan Owners Miss Salmana Sadaf Miss Nida Khalid Waraich Miss Sidra Tul Ain Miss Labeeda Farid Miss Adeela Yousaf Miss Zirwa Taskeen Zahra

2. Millann The Cultural Wedding Planners Address - Shop No # 25 Basement ChenOne Tower, Sargodha City - Sargodha ZIP Code - 40100 Telephone 043-1234567 Mobile 0333-1234567 E-mail [email protected] Visit us Facebook - 3. No. Title Page No. 1 Executive Summary 2 Companys Description 3 Our Services 4 Marketing Plan 5 Operational Plan 6 Management and Organization 7 Personal financial statement 8 Startup expenses and Capitalization 9 Financial Plan 4. Executive summary We are six partners Miss Salmana Sadaf, Miss Nida Khalid Waraich, Miss Sidra Tul Ain , Miss Labeeda Farid, Miss Adeela Yousaf, Miss Zirwa Taskeen Zahra. We provide the services of cultural wedding planners. Our company name is Millann The cultural wedding planners. We thought of this idea as previously there are no wedding planners in the city and there is a need of wedding planners in the market. Our customers will be young adults and old adults having family income 60,000+ belong to upper middle or elite class of Punjabi, sindhi, balochi or pakhtun culture living in Sargodha and have broad minded behavior. We made these segments because it is a new concept for the area so only broad minded people having enough income to spend on a new thing which they do not know and on their side it is a risk of investing. In the company, in future will get growth because the concept of wedding planners is initiated by us but when others will see attraction in the industry they will surely start this business. Millann The cultural wedding planners is a full service company that provides complete consulting services for weddings. Millann The cultural wedding is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients' wishes become our commands. Our goal is to give each & every event a different Meaning, Identity and a Vision with true professionalism to chart the roads of informative & entertaining events. Our services include weddings, receptions, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc. In future we would like to expand our business city by city. 5. Companys Description We provide services of CULTURAL WEDDING PLANNERS Weddings are meant to be breathtakingly beautiful, classy and elegant, suffused with solemnity; a reflection of ones rich cultural traditions. A Wedding ought to be truly special, the one and only one of its kind. You only get married once and it should be a day when you and your special one can concentrate on the love your share for each other. On perhaps one of the biggest days of your life, why leave anything to chance? Our team of Cultural Weddings Planners and weddings coordinators will take care of all the details, such as the wedding music, photographer / videographer, food and drinks, locations for weddings ceremonies, wedding dresses, wedding gifts, decoration etc. Wedding Planning is something that should be left to professionals who have the experience of coordinating all the event-related activities. Our Scope of services Ideas on venue, theme decoration, deal with suppliers and caterers according to their budgets. We deal with Vendors Caterers Transporter Florist Decorator Note: Our clients can use suppliers suggested by us or they can refer their own. Design and print the invitation card Plan the guest list. Plan the guest activities Number of guest Guest tragectary through wedding ceremony Entertainment activities Setting the venue on the day. 6. Take responsibility of decoration and coordinate with suppliers and make the perfect wedding happen. Organizing hair making and wedding costume. Get Bride getting groom and their relatives for the big event. Taking care of uncertain factors. Keep a sharp eye for any problem that might occur. Mission We will help to make your wedding ceremony perfect and memorable for all who come and provide quality and standard services Vision Be the most helpful wedding planning resource in Sargodha. Create services for the market place that add value for both couples and wedding professionals. Objectives Whether this is our client's first wedding, a renewal of their vows or their anniversary, we want every detail of their event to be both a pleasurable and a memorable experience. Therefore we offer a host of packages and services specifically tailored to the needs of each couple. We are confident that this business venture will be a success and we estimate that our net income will increase modestly by the second year. Business Philosphy Planning a wedding or event can be fun, but stressful at the same time. We help alleviate the stress involved with event planning and bring our clients perfect event into a reality. Our main goal is to make our clients day as special as they have envisioned. We strive to make the event planning experience enjoyable. We handle the little details so our clients can enjoy the event as much as their honored guests. We work to make sure no detail is overlooked. We leave the planning decisions up to our clients. This is their event, not ours. We are here to reduce the anxieties of planning an event, not add to them. We will remain open to our clients dreams and ideas, ultimately creating an event that fits their vision of the perfect event. Our clients introduction Young adults and old adults having family income 60,000+ belong to upper middle or elite class of Punjabi, Sindhi, Balochi or Pakhtun culture living in Sargodha and have broad minded behavior. 7. We expect that our company will grow faster as previously there is no wedding planner in the city and marriage industry is an industry which will run even in economic instability because whatever the situation people will marry. Short term and long term Goals Short term goal is to increase our advertising budget each month for the next 3 months and long term business goal is that the short term goal help to achieve double business revenue by the end of the fiscal year & also to receive 95% positive feedback regarding the service. Due to advertising more customers are attracted towards business and they will choose us instead of doing marriages by themselves. Thus we will get more clients and also our revenue increase. Strengths We are the first wedding planners in the city and our all indirect competitors are providing only one or two services but we will give all services. We have chosen that location which will attract more potential customer. We have targeted all types of customer through our advertisements. We have a team fully dedicated to work. We have chosen the best suppliers in the city so you get quality arrangements in your budget without any headaches. Legal form of business. We are doing partnership and we are six partners in the business. The type of business we are doing prefers partnership/ Services We have taken photos of the location for our office. We have printed some banners, brochures for advertisement. We have also printed our visiting cards, a writing pad. We have also made a catalog of wedding invitation cards and a catalog of photos of marriages.Our copies of contracts and market research is attached in the file. Our office equipment will include 10 chairs, 5 tables, 1 sofa set, ballpoints, diaries, files, wall clock, wedding calendar, 3 landline phones, 5 laptops, 1 printer, 1 scanner, kitchen accessories 12 cups, 12 plates, 12 glasses and 12 spoons Competitive Advantage We are introducing our idea of launching wedding planner service in the market on the surety that is potential customers who want to make their weddings marvelous. Millann is the wedding planner service that is the need of status & role oriented people because it does not make only your wedding super but also gives you memorable moments. On the basis on 8. research and intelligence there are no wedding planner service available like Millann in the market at present in the city. This can give you a path. In all events of marriage we would be with you at every step and to make your wedding special like your dreams. The major difference that supports our company is that: Our wedding planner service would be the only option for consumers who want to make their wedding as special as they want. Millann offers helpful and informative resources for all brides and grooms. We hope you find everything you need here to plan your dream wedding Pricing We will charge price per event. Our per event fee will be Rs 25000/- Marketing Plan Market Research Total: 70 Male: 29 Female: 41 89% Punjabi 1) 94% people said that their culture attract them and 6% said their culture dont attract them. 2) 19% people said that they never attend any culture based wedding ceremony while 81% said they attend. 3) 91% people want to organize their wedding based on their culture and 9% dont like. 4) 90% people say that 20-30 years age is ideal to get married while 10% disagreed. 5) 40% people said that they can manage huge gathering by themselves and 60% cant. 6) 60% said they want to lessen headaches and 40% dont want. 7) 77% people want to get married in winter season and 23% want in summer season. 8) 77% peoples prefer halls and 23% like open air environment. 9) 76% prefer designer wear and 24% dont. 10) 71% people likes formal wedding and 29 % dont like. 11) 74% people say that culture should represent with new ideas and 28% says it shouldnt. 12) 49% likes mix gathering and 51% like separate. 13) 11% dont like photography/movie and 89% like. 9. 14) 93% want secure environment and 7% dont. 15