millennial social drinker infographic
TRANSCRIPT
MILLENNIALSOCIAL DRINKERS
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MILLENNIALSOCIAL DRINKERS
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QUICK DEFINITION
Social Drinkers are the most frequent consumers of alcohol. They enjoy a good drink at home or out at a restaurant or bar. This orbit favors vodka, gin and whisky and typically indulges in 5-7 vodka drinks per month. This orbit is highly optimistic and steers clear of conformity.
You can catch the Social Drinker at an art festival or jamming out to their favorite band at a concert. These young adults have friends from all
walks of life and are not afraid to appear unconventional at times. The life of the party, the Social Drinker is often the group leader and makes
sure that everyone is having a good time.
MILLENNIAL SOCIAL DRINKERS
PASSIONS
Motors Sports
Parties Outdoor Activities
MALE
76%
25-34 YEARS OLD
84%
MARRIED
31%
COLLEGE
74.2%
WITH CHILDREN
47.5%
TOP TEAMS& ATHLETESTOP SPORTS
ADRENALINE JUNKIES117.4
( popularity index )
SPORTS ENTHUSIASTS119.4
( popularity index )
Travis Pastrana
Rob Dyrdek
Ronda Rousey
Millennial Social Drinkers: Sports
Millennial Social Drinkers: Motors
CAR EXPERTS132.0
( popularity index )
MOTOR LOVERS142.0
( popularity index )
TOP BRANDS TOP SOURCES
C10-Trucks.com
TheRichest.com
Crawl
Millennial Social Drinkers: Outdoor
OUTDOOR ENTHUSIASTS139.6
( popularity index )
TOP OUTDOOR ACTIVITIES
118
111
104
9892
107 115 124 133 143
RELE
VAN
CE
HUNTING
FISHING
BONFIRES
POPULARITY
SURFING
CAMPING
SHOOTING
Millennial Social Drinkers: Parties
PARTY GOERS175.4
( popularity index )
TOP LIQUORS TOP FESTIVALS
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