millennial travel statistics for tours & activities
DESCRIPTION
Here are some key statistics that will help tours and activities to understand the millennial mindset and capture that lucrative slice of the market.TRANSCRIPT
Millennial Travel Statistics
for Tours & Activities
A lot has been written about the millennial generation
But why should you care about millennials?
Because millennials are traveling & spending more than ever before.
IN FACT...
1. The rise in youth spending “vastly outstripped” that of other
international travelers
Source: WYSE
2. Young travelers now represent 20% of
international tourism
Source: WYSE
3. One in four millennials are planning more overnight
leisure trips this year compared to last year
Source: MMYG Global
What can Tours & Activities do to
attract Millennials?
Provide Online Convenience
#1
1. Millennials book organised tours and entertainment/activities
online before a trip
Source: Tourism Australia
2. Millennials are “fluent and comfortable with
booking plans online, as well as on mobile and tablet devices”
Source: HVS
3. Millennials will choose to connect with companies on social
media - but want something in return (ie. perks & discounts)
Source: SDL
4. Millennials discover content mostly through
social media
Source: SDL
Be Mobile Friendly
#2
1. Millennialstouch their smartphones
43x per day
Source: SDL
2. 44% of millennials expect their experience with your company to be consistent
regardless of channel
Source: SDL
Tailor Your Offering
#3
1. 70% of millennials indicated they expect to be offered
immersive experiences that are interactive and hands-on
Source: HVS
2. 60% of millennials would rather spend money on
experiences than material things
Source: MMGY Global
3. 58% of millennials prefer to travel with friends - they can’t
bear the feeling of having missed out
Source: HVS
Want to learn more about millennials?
Want to learn more about millennials?
> Tours & Activities Need to Tap Into the Youth Travel Market
> What Tour Operators Need to Know About the Millennial Mindset
> How to Appeal to Millennial Travelers [New Research]
About Rezdy
Rezdy is a powerful online booking software provider for over 600 tour
and activity operators.
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