millennials as grocery shoppers...shoppers iri european shopper survey 2018 title...

1
(VERSUS 45% FOR >34 Y.O) >34 Y.O RESEARCH ONLINE MORE OFTEN (ONCE EVERY TWO WEEKS) VERSUS ONCE EVERY THREE WEEKS FOR MILLENNIALS 2/3 YOUNG MILLENNIALS RESEARCH NEW PRODUCTS ONLINE INFO SEEKERS MILLENNIALS 25-34 YOUNG MILLENNIALS 18-24 Young Millennials use the internet to find info on products and stores (versus 43% older people) 61% >34 y.o 34% SMARTPHONE TABLET PC >34 y.o 52% >34 y.o 12% 61% Young Millennials use social blogs and online forums as a source of info (versus 15% older people) 23% 23% Of all Millennials use smart- phones to research product and store information 55% 55% 42% 42% SMARTPHONE IS THE MILLENNIALS DEVICE BENEFITS OF ONLINE SHOPPING WILLING TO PAY MORE FOR KM ‘0’ FOOD WILLING TO PAY MORE FOR ORGANIC FOODS PURCHASING PREFERENCES BUT THERE IS A RELUCTANCE TO PAY MORE 55% 34% 7% TIME SAVING PRODUCT versus 58% for >34 y.o versus 51% for >34 y.o 50% 50% 53% 53% 51% 51% 53% 53% versus 65% for >34 y.o 70% 70% 70% 70% INNOVATION versus 73% for >34 y.o 70% 70% 71% 71% MANUFACTURER RESPECTS ENVIRONMENT AND LOCAL versus 75% for >34 y.o 68% 68% 70% 70% PRODUCTS WITH ENVIRONMENTALY FRIENDLY PACKAGING MILLENNIALS 25-34 YOUNG MILLENNIALS 18-24 MILLENNIALS 25-34 YOUNG MILLENNIALS 18-24 39% 39% FREEDOM TO BUY 37% 37% WIDER ASSORTMENT To learn more please contact: [email protected] MILLENNIALS AS GROCERY SHOPPERS IRI European Shopper Survey 2018

Upload: others

Post on 26-Sep-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: MILLENNIALS AS GROCERY SHOPPERS...SHOPPERS IRI European Shopper Survey 2018 Title millennial_shopper_habits_web Created Date 10/11/2018 4:56:42 PM

(VERSUS

45% FOR >34 Y.O)

>34 Y.O RESEARCH ONLINE MORE OFTEN (ONCE EVERY TWO WEEKS) VERSUS ONCE

EVERY THREE WEEKS FOR MILLENNIALS

2/3YOUNG MILLENNIALS

RESEARCH NEW PRODUCTS ONLINE

INFO SEEKERSMILLENNIALS

25-34YOUNG MILLENNIALS

18-24

Young Millennials use the internet to find info on products and stores (versus 43% older people)

61%

>34 y.o 34%

SMARTPHONE TABLETPC

>34 y.o 52% >34 y.o 12%

61%

Young Millennials use social blogs and online forums as a source of info (versus 15% older people)

23%23%

Of all Millennials use smart-phones to research product and store information

55%55%

42%42%

SMARTPHONE IS THE MILLENNIALS DEVICE

BENEFITS OF ONLINE SHOPPING

WILLING TO PAY MORE FOR KM ‘0’ FOOD

WILLING TO PAY MORE FOR ORGANIC FOODS

PURCHASING PREFERENCES

BUT THERE IS A RELUCTANCE TO PAY MORE

55% 34% 7%

TIME SAVING

PRODUCT

versus 58% for >34 y.o

versus 51% for >34 y.o

50%50% 53%53%

51%51% 53%53%

versus 65% for >34 y.o 70%70% 70%70%INNOVATION

versus 73% for >34 y.o 70%70%71%71%

MANUFACTURER RESPECTS ENVIRONMENT AND LOCAL

versus 75% for >34 y.o 68%68%70%70%

PRODUCTS WITH ENVIRONMENTALY FRIENDLY

PACKAGING

MILLENNIALS

25-34YOUNG MILLENNIALS

18-24

MILLENNIALS

25-34YOUNG MILLENNIALS

18-24

39%39%FREEDOM TO BUY

37%37%WIDER ASSORTMENT

To learn more please contact: [email protected]

MILLENNIALS AS GROCERY SHOPPERSIRI European Shopper Survey 2018