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TRANSCRIPT
Millennials In Franchising
How to market your franchise to Millennials
Is your brand Millennial friendly?
Common Myths About Millennials –Are they really that lazy?
Introductions – Dream Team!
John Evans PresidentEverLine Coatings and Services
Carmelo MarsalaPresident Spray-Net
Jennifer TurliukPresidentMakerKids
Who are the “Millennials?”
Baby Boomer “Echo”Born Mid-1980’s to Early – 2000’s
Internet and Social Media Generation
Upbringing Well supported by parents/schools Expectations high for succeeding “Helicopter Parent” term coined Participant Trophies Introduced
How connected are they?
What are they good at?
Multi-Tasking Collaboration Technologically Adaptable
Information Accessibility
What are their struggles?
Require validation and direction
Socially Conscious
Narcissistic 16% more narcissistic than other generations
Hard to Please
What are the barriers?
Talented, but underemployed
Higher Costs Education Real Estate Student Debt
Conflicts with other generations Challenges are unique – hard to
understand
Millennials ….
What do Millennials want in a Franchise?
A clear understanding of the investment and it’s opportunity
To feel engaged and included in the process
Adapted brand messaging that suits themselves and the big picture
Ultimately they want: To understand and relate to company culture To listen and learn Expertise Leadership Teamwork
Millennials as Potential Franchisees
What can a franchise offer Millennials?
Support
Validation
Positive Culture
Corporate Social Responsibility
Unique Opportunities
Low-Cost, Home-Based
Opportunity to make their mark in your brand
How WE do it
Vlogs and Videos on:
SAME VIDEO. DIFFERENT INTRO
The Proven Method
Millennial Myths: DEBUNKED!
MYTH – Millennials Can’t Buy Franchises FACT – They are resourceful (Family,
government assistance, friends)
MYTH – They are too lazy and inexperienced to Run Businesses FACT – Mentorship, support and validation
DRIVE them
MYTH – “ME! ME! ME!” FACT – “WE!”
Is your brand Millennial friendly?
Are you ready for Millennials?
Price-point?
How mature is your brand?
Final Thoughts
Those who embrace Millennials will gain market share from those who don’t
Do not discount youth – celebrate the energy and innovation
Millennials need franchising, franchising needs millennials
Resistance is futile!