By 2025, Millennials will

represent 75% of the workforce.

*Source: Ernst & Young (EY)35%

30%

25%

20%

15%

10%

5%

0%[22-37 Millennials] [39-53 Gen X] [54+ Baby Boomers]

A Wave of Mobile & Online Users% of channel users per age segment

Baby Boomers and Generation X

Millennials

*Source: Viacom

*Source: Citi 2018Mobile Banking Study

Millennial Mobile Banking usage

increased 62% over the last year.

The Millennial Mobile Banking Revolution:

Ready or Not...Here They Come

Millennials are 3x more likely to open a new

bank account on their phone than

they are in person.

*Source: American Bankers Association

76% of Millennials were

more likely to change to an

alternative digital financial

services provider because

of lower costs or fees,

*Source: Makovsky

*Source: Digital Payments Adoption Study, Early Warning Services, LCC

% of Peer to Peer Payments being used at least 1x per week by:

Millennials:

Generation X:

Baby Boomers:

42% of Millennials continue

to participate in a loyalty

program because it has a

mobile payment option.

*Source: Colloquy

75%

*Source: US Bank Data

Key Factors in Bank Selection:

3x

76%68%

49%42%32%1x

42%$

and 68% because of

advanced and mobile

technology for more

helpful financial services.

VALID.COM