millennium gloucester hotel, london, uk the leading global event in the otttv market ·...
TRANSCRIPT
Visit: www.ottworldsummit.com
9th - 12th November 2015Millennium Gloucester Hotel, London, UK
#OTTTV15
Mark Melling Director AOL Video – Europe AOL
Jamie Hindhaugh Chief Operating Officer BT Sport & BT TV
Nick Thexton CTO YouView
Jen Louis Global Creative Strategy EMEA Entertainment Facebook & Instagram
Chris Aylott Head of Marketing, Entertainment and News Channels, Sky
Matt Ring TV & Broadband EMEA Facebook
Graeme Hutcheson Head of Sky AdSmart Sky Media
Bjarne Andre Myklebust Head of IP Distribution, Norwegian Broadcasting Corporation, NRK
Christophe Rufin Cloud, TV and Entertainment Ecosystems Director, Orange
Maaz Sheikh President/CEO STARZ Play Arabia
Dr Sebastian Weil CEO Studio71
Simon Brown Executive Director of Strategy & Research, UKTV
The Leading Global Event in the OTTtv Market
HEAR FROM OVER 80+ LEADING VISIONARY SPEAKERS INCLUDING:
KEY TOPICS FOR 2015 INCLUDE:
BRAND NEW CONFERENCE:
4k in Focus
Pay TV OTT business model
evolution
Ad Supported OTT – the Holy
Grail?
MCNs & Millennials: Monetising the
Next Generation
Content as a differentiator:
Opening up new markets with niche
OTT offerings
Managing & maximising your
OTT rights
Personalising the UI with dynamic metadata & real
time analysis
Expanding the OTT ecosystem: Sports, Mobile Video, 4k & Short Form Video
Co located with
GOLD SPONSORS
SILVER SPONSORS
BREAKFAST BRIEFING SPONSOR
ASSOCIATE SPONSOR
9TH ANNUAL
Monetising OTT TV for a niche audience: successful segmentation
OTT Launch Strategies & Business Models: Case Studies from across the
industry
How to secure Android TV?
The Battle for OTT Hardware & Operating System Supremacy
Future of the Set Top Box
Cloud PVR: Legality and Content Rights around the world
Managing & Maximising Your OTT Rights
IoT, OTT & the Smart TV
Opening Keynote Presentation & Q&A: Facebook, Instagram & Sky Case Study:
Game of Thrones
Creating a viable ad supported business model for OTT
Going Direct: Assessing the evolution of Pay TV OTT
Enabling Addressable Advertising
Understanding the impact of MCN’s and the YouTube generation
Live Streaming
Leveraging content as a primary differentiator in an increasingly
competitive landscape
Monetising the Millennials
Keynote Q&A: Social TV 2.0: Integrating social networks into TV
Achieving competitive differentiation in a crowded OTT market
Creating a flawless and reliable multiscreen user experience
Dynamic Metadata for Advanced Discovery Solutions
Simplifying, defining, and personalising the user experience for multiscreen
video delivery
Multiscreen OTT Monetisation - Sports Focus
LTE Broadcast: The Last Piece of the Puzzle?
Delivering 4k OTT services
Social Media & Short Form Video
OTT TV World Summit Day 2: 11th November 2015
Route to market: Defining your OTT playOTT Revenue Evolution
IN FOCUS
OTT TV World Summit Day 3: 12th November 2015
OTT Experience: Personalisation, Recommendation & Analytics
Expanding the OTT Ecosystem
Attend our Day 1 keynotes to gain insight into how Facebook, Instagram and Sky Atlantic broke down barriers and worked together to increase viewer engagement with Game of Thrones!
Take a seat at our Networking Roundtables over the lunchtime sessions to engage with other delegates in in-depth discussions and gain an insight into the experiences of other attendees.
Hear from Sky AdSmart on their addressable advertising strategy and technologies and leave with a greater understanding about how next generation advertising might impact your business.
Millennials, MCN’s and the YouTube generation: take part in our interactive panel debates and get your questions across to our experts on how best to reach this challenging new audience.
Maximise your event ROI by participating in our Business Speed Networking sessions; connect with a large number of people in short space of time and take those contacts back to the office with you!
Get involved in our Analyst Roundtables in the Day 2 coffee break; meet experts with critical, up to date forecasts and insight into the evolution of the OTT industry and understand how current trends will influence your future business decisions.
Visit: www.ottworldsummit.com
4K MARKET OVERVIEW Understanding & maximising the
potential of 4k
CONTENT Interactive Panel Discussion: 4k Content
Creation: supply vs. demand
INGESTION Delivering Live TV in 4k
Getting 4k content ready for transmission
TRANSMISSION 4k ROI vs. 4k Network Evolution
Expanding the horizons of 4k: moving beyond the Smart 4k TV
4k Broadcasting Case Study
DISPLAY Understanding the potential impact of
HDR, WCG & HFR on the 4k value chain
Assessing the development of the 4k Device market: creating a truly immersive
consumer viewing experience
OTT TV World Summit Day 1: 10th November 2015
4k in Focus: 9th November 2015
OTT WORLD SUMMIT 2015: AGENDA AT A GLANCE
Returning for the 9th year, the OTT TV World Summit 2015 will see the Connected Entertainment industry gather together once again to discuss all things OTT. With keynotes confirmed from Facebook, Instagram, Sky Atlantic & Sky Living, Orange and AOL, the OTT TV World Summit will deliver the optimal mix of in-depth, future thinking content and high value networking with senior executives.
Our speaker line up this year really reflects the shifting boundaries of the connected entertainment industry, with a primary focus on how traditional broadcasters, telcos and content aggregators can work more closely with media organisations, content owners and big brands to drive consumer interaction with video in a meaningful and seamless way. Key themes for the agenda include OTT revenue evolution, defining a route to market for OTT services, OTT personalisation, recommendation and analytics, and the expansion of the OTT ecosystem.
We look forward to welcoming you in London this November.
Co-located with the 9th annual OTT TV World Summit, 4k in Focus 2015 will bring together the ever evolving Connected Entertainment ecosystem in its entirety to discuss and debate the challenges and opportunities surrounding the provision of 4k/UHD technology and services at every stage – content, ingest, transmission
and delivery. This global event will enable the exchange of ideas and innovations and formation of partnerships that will fuel the growth of the 4k industry, and enable attendees to further their understanding of the development of this potentially fragmented market. Attendees will include Broadcasters, OTT Service Providers, Telcos, Cable Operators, Device Manufacturers and Technology Partners. #4kinfocus
ATTENDEES INCLUDE:
DIRECTOR/ HEAD/
MANAGER
MARKETING/PRODUCT/
SPECIALIST/PRODUCTION
CONSULTANT/ ANALYST/ PRESS
EXPERT/TECHNICAL/ENGINEER/ARCHITECT 4%
BUSINESS DEVELOPMENT/ SALES
CXO/VICE PRESIDENT/PARTNER/BOARD
WHY DO DELEGATES COME AGAIN AND AGAIN TO OTTTV WORLD SUMMIT?
“Very informative especially on the trend of the industry”Vice President, PCCW Global
“Great Moderation diversified Speaker line-up, worth the time.”VP Strategy, Sky Deutschland
“A great event again. The focus on real results and data gathered from real deployments makes the event essential for me every year.”SVP Sales and Business Development, Smartlabs
“Interesting event with excellent networking opportunities”Product Innovation Manager, Telecom Italia Sparkle
“Great opportunity to meet with like-minded people and share thoughts on market dynamics”Sales Director, EMEA, Espial
“Must attend events for anyone interested in OTT, getting larger year after year”Principal Analyst, Pyramid Research
“Great opportunity to see OTT development on mature markets”Product Development Manager, Ceske Radiokomunikace
“Marvellous! The very best in updates, future trends and real networking of present and future relations with existing and new found colleagues.”Senior Vice President, Artist Designs Management /P4P Live Streaming Network
“Inspiring and very actual”Commercial and Sales Director, Tivu
Visit: www.ottworldsummit.com
71% SENIOR LEVEL ATTENDANCE
41%30%
9%
7%
9%
Visit: www.ottworldsummit.com
Matthias Greve CEO
ABOX42
Gary Woolf, Executive Vice President, Business
Development, Digital and Insight, all3media international
Scott Murrow Former VP of Distribution
AMC Networks
Mark Melling Director AOL Video – Europe
AOL
John Cassy Founder & Managing Director
Canon Street
David Mowrey VP, Product Management
Clearleap
Tor Helge Kristiansen EVP Principal Architect
Conax
Nigel Walley CEO
Decipher Group
Matthew Huntington Chief Technology Officer
Freesat
Jamie Lennox Creative Director & Founder
Hotwolf
Matt Rook Managing Director & Founder
Hotwolf
Charles Balchin Head of Programmes
IMG
Jon Watts Director & Co-Founder
MTM
Simon Trudelle Senior Director,
Product Marketing Nagra
Hendrik McDermott Senior Vice President – Global Affiliate Sales, NBC Universal
International Television
Bjarne Andre Myklebust Head of IP Distribution,
Norwegian Broadcasting Corporation, NRK
Ed Barton Practice Leader, TV
Ovum
Paul Jackson Practice Lead, Media and
Entertainment Ovum
Darren Fawcett CTO
Pace International
Allan McLennan President & Chief Analyst
PADEM GROUP
Stefan Jenzowsky Senior Vice President Siemens Convergence Creators, Head of
New Products, Siemens
Alexis Nicolaou Chief Executive Officer
Sigma TV
Chris Aylott Head of Marketing,
Entertainment and News Channels, Sky
Graeme Hutcheson Head of Sky AdSmart
Sky AdSmart
Dr Sebastian Weil CEO
Studio71
Jereon Jansen Business Development
Smart TV TPVision
Remco Rutte, Senior Business Development
Manager, SmartTV & Global SmartTV
Advertisment, TP Vision
Simon Brown Executive Director of Strategy & Research
UKTV
Jean-Christophe Perier Founder & CEO
Veygo
2015 SPEAKERS INCLUDE
Visit: www.ottworldsummit.com
Alex Pannell Media Services Director
Arqiva
John Dollin Senior Systems & Operations
Manager Arsenal Football Club
Clemens Schwaiger Principal
Arthur D. Little
Jamie Hindhaugh Chief Operating Officer
BT Sport and BT TV
Matt Heiman Founder
Diagonal View
Mark Horchler International Marketing Manager
EMEA Elemental Technologies
Matt Ring TV & Broadband EMEA
Jen Louis, Creative Strategy EMEA, Sports & Entertainment
Facebook + Instagram
Chet Fenster Managing Partner, Head of Content
MEC
Tony Emerson Managing Director,
Worldwide Media & Cable Microsoft
Maria Ingold Founder & CEO
mireality
Richard Ellis Director and Co-Founder
MTM
Colin Dixon Owner & Principal Analyst
nScreenMedia
Elle Todd Partner
Olswang LLP
Michael Keyhl CEO
OPTICOM
Christophe Rufin Cloud, TV and Entertainment
Ecosystems Director Orange
Brett Sappington Director of Research
Parks Associates
James Rushton CEO of New Ventures
Perform Group
Gert Marien Incubation Manager – TV & Telco
Cloud, Technology Strategy Proximus
Dan Cox Vice President
RSG Media
Alan Strange Senior Producer
Sky News
Gary Hamer SVP Sales and Business
Development SmartLabs
David Bush Marketing Director Sony Professional Solutions Europe
Maaz Sheikh President/CEO
STARZ Play Arabia
David Mercer VP, Principal Analyst,
Digital Consumer Practice
Strategy Analytics
2015 SPEAKERS INCLUDE
Gene Hoffman CEO
Vindicia
Jeff Weber Principal
2Door Partners
Kai Henniges Co-Founder & CEO
Viewster AG
Miles Davies Head of Interaction
Design YouView
Nick Thexton CTO
YouView
Are you interested in speaking at 4k in Focus 2015? Contact Caroline Hicks on [email protected]
For Sponsorship & Exhibition Enquiries, contact George Silva on [email protected]
Visit: www.4kinfocus.com
09:00 Registration & Welcome Coffee
09:30 Chairman’s Welcome
4K MARKET OVERVIEW
09:40 Understanding & maximising the potential of 4k• Defining the difference between 4k and UHD• Is the market mature enough yet for in-depth 4k forecasts?• What are the key drivers for 4k development in the market?• Revenue models for 4k – is it too early to tell how these might
develop?Paul Jackson, Practice Lead, Media & Entertainment, Ovum
10:05 INTERACTIVE PANEL DISCUSSION: 4k technology & 4k business models: joining the dots• How does UHD & 4k compare to existing multiscreen and HD
offerings? • Reconciling recent HD investments in the light of what is
needed to make 4k happen • Where should the investment go – on phase 1 now, or later on
fully fledged UHD? • What is necessary from each stage of the UHD workflow in
order to deliver UHD at a reasonable margin? Chairman: John Cassy, Founder & Managing Director, Canon Street John Dollin, Senior Systems & Operations Manager, Arsenal Football Club
11:00 Networking Coffee Break
CONTENT
11:45 4k Content Creation: supply vs. demand• How much content is actually being created in 4k and how
much can be remastered?• Defining the ROI of 4k content in order to prioritise creation –
which content brings in the most revenue?• Enabling video, content and audio that matches up to the UHD
standard
INGESTION
12:05 Delivering Live TV in 4k/UHD• Understanding and overcoming the challenges to processing
4k/UHD live TV in real time• Are networks ever going to be large enough to deliver the
bandwidth requirements necessary to achieve widespread live 4k content transmission?
David Bush, Marketing Director, Sony Professional Solutions Europe
12:30 Getting 4k content ready for transmission• Examining the link between content capture and ingestion into
a broadcast system• Editing and producing 4k content while retaining UHD content
quality
12:55 Networking Lunch Break
TRANSMISSION
14:30 INTERACTIVE PANEL DISCUSSION: 4k ROI vs. 4k Network Evolution• At what point will operator networks be able to reliably
support 4k?• What proportion operator networks will be needed to support
the 15-25Mbps needed for 4k/UHD?• How will 4k affect data caps and fair usage policies? Will 4k
upend current business models? • Understanding the potential network investments necessary to
take advantage of 4k• Who will pay for 4k infrastructure investment?
15:30 Expanding the horizons of 4k: moving beyond the Smart 4k TV• How might distributing 4k content via STB and OTT media
streamers impact viewer adoption trends?• How are other devices outside 4k Smart TV’s developing to deal
with 4k?• Enabling local storage for 4k content• How is the falling pricing of 4k TV’s affecting consumer adoption?
15:50 4k Standards – dealing with market fragmentation• Compression standards and licensing for 4k – how are these
developing and are we risking a fragmented market damaging developments?
• Evaluating the bandwidth and content catalogue impact of HDR, HFR, and WCG
• Understanding the role of Ultra HD Blu-ray in the 4k landscape
16:10 Networking Coffee Break
16:45 4k Broadcasting Case Study• Delivering 4k content via broadcast• Understanding the synergies between DTH and 4k
DISPLAY
17:05 Understanding the potential impact of HDR, WCG & HFR on the 4k value chain• Is HDR becoming a stand out feature against 4k? If so, why?• Is HDR + HD a better bet than 4k on its own?Remco Rutte, Senior Business Development Manager, SmartTV & Global SmartTV Advertisment, TP Vision
17:25 Assessing the development of the 4k Device market: creating a truly immersive consumer viewing experience• HDMI 2.0, HEVC, Ultra HD Blu-Ray – is this proliferation of
standards and features holding back device manufacturers in supporting UHD?
• Upgrading devices with 4k software/firmware• Maintaining device ROI while investing in UHD capabilities
17:45 Chairman’s closing remarks
17:50 End of 4k in Focus 2015
We are pleased to introduce our brand new 4k in Focus event, launching this year alongside the OTT TV World Summit. With 8k TV Shipments forecast to pass 900,000 units in 2019, and recent announcements from a number of key broadcasters around 4k and UHD channels, there can be no doubt that this is a market that is starting to gain momentum. However, there remain a great deal of hurdles to overcome before 4k can become a truly mainstream service; while the content is there and the devices are available, the ability to transmit 4k content over broadcast and IP networks remains out of reach for many in the industry.
4k in Focus 2015 will allow delegates to address both the commercial and technical issues surrounding 4k and UHD, and gain an in-depth understanding of the true potential and current state of this burgeoning technology.
Delivering 4k while maintaining ROI - 9th November 2015IN FOCUS
Visit: www.ottworldsummit.com
08:45 Informa Telecoms & Media WelcomeCaroline Hicks, Head of TV Connect, Informa Telecoms & Media
08:50 Chairman’s WelcomeColin Dixon, Owner & Principal Analyst, nScreenMedia
OTT Revenue Evolution
09:00 OPENING KEYNOTE: Facebook, Instagram & Sky Case Study: Game of ThronesModerator: Colin Dixon, Owner & Principal Analyst, nScreenMedia Speakers: Jen Louis, Global Creative Strategy, Facebook & InstagramMatt Ring, TV & Broadband EMEA, FacebookChris Aylott, Head of Marketing, Entertainment and News Channels, Sky
09:30 Creating a viable subscription supported business model for OTT • Understanding the potential and limitations of subscription
based OTT TV • Creating an agile subscription and VOD business model that
enables a fast response to consumer demand • Maximising recurring revenue through innovative pricing,
bundling, campaigns and promotions Gene Hoffman, CEO, Vindicia
09:55 At home or on the go... How TV is transforming the Internet• Examining evolutions in TV consumption over the Internet in the
context of very recent OTT announcements made by major US and European Pay TV service providers and International content providers
• Understanding how OTT TV is transforming the usage of Internet and creating new monetization opportunities for network service providers
• Assessing the key services and underlying technologies that are needed to be successful in this new OTT landscape
Simon Trudelle, Senior Director, Product Marketing, Nagra
10:20 PANEL DISCUSSION: Going Direct: Assessing the evolution of Pay TV OTT• How are the changing strategies of Pay TV operators disrupting
and changing the OTT ecosystem?• Direct to consumer: moving TV from a defensive anti-churn
strategy to a customer acquisition tool• Bringing broadcast & IP&TV together: creating a user friendly
hybrid experience• Bypassing the aggregator: how sustainable is the OTT direct to
consumer trend?Chairman:Colin Dixon, Owner & Principal Analyst, nScreenMediaPanellists:Jean-Christophe Perier, Founder & CEO, VeygoSenior Executive, Sky
11:00 Networking Coffee Break, Exhibition Visit and Business VIP Networking
12:00 Enabling Addressable Advertising• Demonstrating advertising ROI for OTT and VOD Dynamic Ad
Insertion (DAI)• What can be taken from mobile advertising and applied to TV?• Multivariate testing to optimise the user experience and increase
conversion• Combining subscriptions, mass advertising and interactive
advertising to create an optimal revenue generation strategyGraeme Hutcheson, Head of Sky AdSmart, Sky AdSmart
12:25 PANEL DISCUSSION: The Future of Hybrid TV Business Models• Reimagining the broadcast industry: remaining relevant in an
IPTV world• What changes will broadcasters potentially need to make to both
technology & business models in order to retain their market share?
• Understanding the importance of partnerships in facilitating the evolution of Connected TV
Chairman:Nigel Walley, CEO, Decipher GroupPanellists:David Crawford, Managing Director, Satellite and Media, Arqiva
12:55 Networking Lunch & Exhibition Visit OTT TV World Summit Networking RoundtablesAn extended 1 hour and 30 minute lunch with tables hosted by leading OTT & TV service providers will allow you to spend valuable time with key people in the industry in an informal setting.
Hosts include:Alexis Nicolaou, Chief Executive Officer, Sigma TVChristophe Rufin, Cloud, TV and Entertainment Ecosystems Director, OrangeBrian Curtis, Senior Director of Product Management, Comcast
14:25 PANEL DISCUSSION: Leveraging content as a primary differentiator in an increasingly competitive landscape• Securing multi-platform content rights• Ensuring content security across multiple platforms and devices• How is the way that studios are distributing their content
changing relationships in the industry?Chairman:Jon Watts, Director & Co-Founder, MTMPanellists:Simon Brown, Executive Director of Strategy & Research, UKTVScott Murrow, Former VP of Distribution, AMC NetworksHendrik McDermott, Senior Vice President – Global Affiliate Sales, NBCUniversal International Television
15:15 PANEL DISCUSSION: Understanding the impact of MCN’s and the YouTube generation• Tracking the rise of the MCN• MCN ad model evolution – how are digital advertising budgets
changing to reflect the power of the millennial generation?• Migrating away from YouTube? Expanding to opportunities
outside the YouTube platform• Maximising the power of the direct to consumer relationshipChairman: Chet Fenster, Managing Partner, Head of Content, MECPanellists:Matt Rook, Managing Director & Founder, HotwolfMatt Heiman, Founder, Diagonal ViewDr Sebastian Weil, CEO, Studio71
16:10 Networking Coffee Break, Exhibition Visit
17:10 PANEL DISCUSSION: Monetising the Millennials• Adapting business models to connect with new kind of audience• New revenue models: providing bundles and one off payment
opportunities that reflect the needs of the millennial generation• Finding the opportunities for linear TV engagement with the cord
cutting and cord never audienceChairman:John Cassy, Founder & Managing Director, Canon StreetPanellists:Bjarne Andre Myklebust, Head of IP Distribution, Norwegian Broadcasting Corporation, NRKMark Horchler, International Marketing Manager EMEA, Elemental TechnologiesScott Murrow, Former VP of Distribution, AMC NetworksJamie Lennox, Creative Director & Founder, Hotwolf
18:10 Chairman’s Closing RemarksColin Dixon, Owner & Principal Analyst, nScreenMedia
18:15 OTT TV World Summit Networking Drinks Reception
OTT TV World Summit: DAY 1 - 10th November 2015
Visit: www.ottworldsummit.com
07:45 Welcome Breakfast, Registration and Networking
08:00 Welcome from PACE: Darren Fawcett, CTO, Pace
Navigating the OTT landscape: Making the right OS decision for a successful Pay TV service deployment• Beyond the proprietary, what OS alternatives are available to enable
OTT service providers to develop a compelling proposition for their subscribers?
• What are the merits and disadvantages of the alternative solutions relative to a proprietary ecosystem?
• Apps, features and services: What is the primary focus of the OTT app developer community today?
• What considerations need to be made when selecting a hardware platform for your OTT service?
• Will OTT service providers need to offer tiered services with different levels of Quality of Service (QoS) to support the ever increasing use of video on their IP networks?
• Who is responsible for OTT QoS – service provider, CE vendor, OTT provider?
Chairman:Panellists: Darren Fawcett, CTO, Pace
OTT TV World Summit: DAY 2 - 11th November 2015
08:00 Coffee and Networking
08:55 Closing RemarksDarren Fawcett, CTO, Pace
09:00 End of Pace Breakfast Briefing
07:45 - 09:00 OTT TV World Summit 2015: Executive Breakfast Briefing
** Please note this briefing is invite only – please email Iwona Hampson, Head of VIP Relations, if you are interested in attending: [email protected]
09:00 Chairman’s WelcomeAllan McLennan, President, Chief Analyst, PADEM GROUP
Route to market: Defining your OTT play
09:10 OPENING KEYNOTE: Disrupting Video for New Era• Consumption of video is growing exponentially. AOL is focused
on disrupting the landscape and unleashing the next generation of content across all screens
• Creating new relevant content is key to shaping relationships between brands and today’s connected audience, across platforms, and specifically OTT devices
• Join AOL’s Director of Video for Europe as he explains the why – and the how
Mark Melling, Director AOL Video – Europe, AOL
09:35 OTT Launch Strategies & Business Models: Case Studies from across the industryTony Emerson, Managing Director, Worldwide Media & Cable, Microsoft
10:00 INTERACTIVE PANEL DISCUSSION: The CxO View: the-winner-takes-all or continued fragmentation in OTTtv?• Will Amazon and Netflix ultimately dominate?• Or, do regional champions or niche offerings still have a chance?Chairman: Clemens Schwaiger, Principal, Arthur D. LittlePanellists:Maaz Sheikh, President/CEO, STARZ Play Arabia
10:45 Networking Coffee Break, Exhibition Visit and Business VIP Networking
11:45 TRINITY TV – The challenges of breaking the constraints of a local market and becoming a GLOBAL OTT player• How OTT has given small companies like ours the opportunity
to reach audiences beyond our borders and expand potential customer base for our products from less than a million to over a quarter of a billion!
• How do we adapt our product in order to cater for regional particularities within our niche market?
• How do we market a product whose audience is so niche that traditional media does not work.
• Similarities and differences between general and niche OTT audiences
Alexis Nicolaou, Chief Executive Officer, Sigma TV
12:10 OTT for Kids: Monetising OTT for a “growing” audience• How OTT impacts traditional video delivery and broadcasting?• Why niche OTT audiences are so important?• Case Study: Kids Video in GermanyStefan Jenzowsky, Senior Vice President Siemens Convergence Creators, Head of New Products, Siemens
Next Generation OTT Delivery & Services
12:35 How to secure Android TV?• What are the main specifications for Android TV?• What are the pros and cons of Android TV?
• If you go Android TV, how to do it right while protecting the content?• Recent customer caseTor Helge Kristiansen, EVP Principal Architect, Conax
13:00 Networking Lunch & Exhibition Visit
14:20 PANEL DISCUSSION: The Battle for OTT Hardware & Operating System Supremacy• Who will be the dominant operating system player and why?
Understanding the factors for competitive differentiation with operating systems
• Will smart-device penetration influence consumer choice of operating systems for OTT services, or vice versa?
Panellists: Matthias Greve, CEO, ABOX42Jeroen Jansen, Business Development Smart TV, TPVision
15:00 Cloud PVR: Legality and Content Rights around the world• Content owner vs. Service Provider; who is winning so far?• When and how does piracy become a legitimate business?• Where is the next Aereo going to come from?• Understanding the different implications of user initiated and
non-user initiated cloud PVRElle Todd, Partner, Olswang LLP
15:25 PANEL DISCUSSION INTRODUCTION: Managing & Maximising Your OTT RightsDan Cox, Vice President, RSG Media
15:40 PANEL DISCUSSION: Managing & Maximising Your OTT Rights• Dealing with the challenges of lack of standardisation of rights
and metadata• Reacting to changes in windows and business models offered by
the studios• Merchandising your content effectively to ensure maximum ROIChairman: Dan Cox, Vice President, RSG MediaPanellists:Gary Woolf, Executive Vice President, Business Development, Digital and Insight, all3media international
16:25 Coffee Break, Exhibition Visit
17:15 PANEL DISCUSSION: IoT, OTT & the Smart TV• How is the increasing transition of all aspects of life to digital changing
the way that people are fundamentally interacting with content? • What can be taken from IoT and applied to the Connected
Entertainment ecosystem? • How might IoT influence the future of content delivery?• Breaking out of the entertainment experience into a connected
lifestyle experience with videoChairman: Brett Sappington, Director of Research, Parks Associates Panellists: Miles Davies, Head of Interaction Design, YouView
18:00 Chairman’s Closing RemarksAllan McLennan, President, Chief Analyst, PADEM GROUP
18:15 Close of OTT TV World Summit Day 2
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08:00 Coffee and Networking
08:55 Chairman’s WelcomeEd Barton, Practice Leader, TV, Ovum
OTT Experience: Personalisation, Recommendation & Analytics
09:00 OPENING KEYNOTE: Social TV 2.0: Integrating social networks into TV• Incorporating social networks into the live TV for a more
interactive experience• Enabling dynamic metadata for relational context• Utilising Twitter as a personalised recommendation tool• Measuring the effects of social media interaction on content viewingChristophe Rufin, Cloud, TV and Entertainment Ecosystems Director, Orange
09:30 PANEL DISCUSSION: Achieving competitive differentiation in a crowded OTT market • Using analytics to create new services quickly and accurately• Monetising data to maximise conversion• Is voice interaction the next step in the evolution of the
interactive consumer experience?Chairman: David Mercer, VP, Principal Analyst, Digital Consumer Practice, Strategy AnalyticsPanellists: Bjarne Andre Myklebust, Head of IP Distribution, Norwegian Broadcasting Corporation, NRKKai Henniges, Co-Founder & CEO, Viewster AGMichael Keyhl, CEO, OPTICOMGary Hamer, SVP Sales and Business Development, SmartLabsMichael Keyhl, CEO, OPTICOM
10:30 Networking Coffee Break, Exhibition Visit and Business VIP Networking
11:30 Multiscreen: Getting it Right• An examination of the many important components,
considerations and decisions made when launching DTC services• Finding success, reducing churn & growing subscriptions• The importance of business model flexibility in the direct-to-
consumer arena• Real-world case studies of brands that have successfully
launched direct-to-consumer services and the challenges they faced along the way
David Mowrey, VP, Product Management, Clearleap
11:55 Dynamic Metadata for Advanced Discovery Solutions• Utilising the full potential of metadata to drive interaction• Using natural language to create context• Relative connection: moving beyond static data mapping
12:20 PANEL DISCUSSION: Simplifying, defining, and personalising the user experience for multiscreen video delivery• Which devices are most important for driving content monetisation?• Achieving a consistent UI and branding experience across
multiple devices• KPI’s for a successful UI experience; measurement beyond page
views• Enabling consumer flexibility with seamless authentication -
Measuring multi-screen interaction in real-timeChairman:Allan McLennan, President, Chief Analyst, PADEM GROUPPanellists include:Gert Marien, Incubation Manager – TV & Telco Cloud, Technology Strategy, ProximusMatthew Huntington, CTO, FreesatBruno Pereira, Director & Founder, TV App Agency*
13:15 Networking Lunch, Exhibition Visit and Analyst ClinicOTT TV World Summit Analyst Clinic Networking Lunch RoundtablesGrab your lunch and pick a table! Use this time to network with analysts working in the OTT space; gain a deeper understanding of the metrics behind OTT growth forecasts, ask their opinions on the direction of the industry.Led by industry experts in the OTT field, these roundtables provide delegates with an opportunity to make the most of the analyst expertise in the room at OTT TV World Summit, and forge new, beneficial connections in a structured and intimate environment.
Table 1:Colin Dixon, Owner & Principal Analyst, nScreenMedia
Table 2:David Mercer, VP, Principal Analyst, Digital Consumer Practice, Strategy Analytics
Table 3:Allan McLennan, President, Chief Analyst, PADEM GROUP
Table 4:Jeff Weber, Principal, 2Door Partners
Table 5:John Cassy, Founder & Managing Director, Canon Street
Table 6:Maria Ingold, Founder & CEO, mireality
Expanding the OTT Ecosystem
14:45 PANEL DISCUSSION: Multiscreen OTT Monetisation – Sports Focus• Can pure OTT players compete against pay TV operators and
broadcasters to seize major sporting rights? Is this the next natural phase of evolution for global OTT players?
• The role of sports content as a differentiator in the crowded OTT market
• When streaming big sports events live, is it possible to personalise advertising? If so, what kind of impact can this have?
• What kind of effect might 4k have on the OTT distribution of live sports?Chairman:Richard Ellis, Director and Co-Founder, MTMPanellists:Jamie Hindhaugh, Chief Operating Officer, BT Sport and BT TVCharles Balchin, Head of Programmes, IMGJames Rushton, CEO of New Ventures, Perform Group
15:35 LTE Broadcast: The Last Piece of the Puzzle?• Completing the multiscreen next generation TV proposition• Assessing the appetite for live streaming outside the home• Software updates for LTE Broadcast• Push VOD for mobile
16:00 Networking Coffee & Exhibition Visit
16:35 Live Streaming • Understanding the full scope of monetisation opportunities for
live streaming • Assessing the challenges faced when delivering live content over
multiple devices in multiple formats • Live advertising enablement• Use cases for live content distribution
17:00 Social Media & Short Form Video• How are new video platforms changing the way viewers interact
with short form video?• Understanding the potential for monetisation with short form video• Using social media and apps to drive engagementAlan Strange, Senior Producer, Sky News
17:25 Chairman’s Closing RemarksEd Barton, Practice Leader, TV, Ovum
17:30 Close of OTT TV World Summit 2015
OTT TV World Summit: DAY 3 - 12th November 2015
“Very informative. Excellent opportunity
for networking”VAS Engineer, CYTA
JOIN THE BUSY EXHIBITION FLOOR
With limited space available book now and showcase your solutions to a senior audience of serious buyers – 71% were
senior level in 2014.
“An excellent opportunity to network and gain insightful perspective on the industry.”VP Sales EMEA, Rovi Europe
NETWORK WITH 400+ SENIOR LEVEL DECI SION MAKERS AT OTTTV WORLD SUMMIT
MEET, NETWORK AND DO BUSINESS WITH AN INTERNATIONAL AUDIENCE:
America
22%
Asia
5%
Europe
48%
Scandinavia
18%
Middle East and Africa
7%
RATED THE NETWORKING OPPORTUNITIES AS GOOD OR EXCELLENT 91%
COURTYARD
Visit: www.ottworldsummit.com
GOLD SPONSORS
SILVER SPONSORS
BREAKFAST BRIEFING SPONSOR
ASSOCIATE SPONSOR
NETWORK WITH 400+ SENIOR LEVEL DECI SION MAKERS AT OTTTV WORLD SUMMIT
BOOK A PRIVATE MEETING ROOM!Book a private meeting room and host to senior level decision makers at
the event.
RATED THE OVERALL CONFERENCE PROGRAMME AS GOOD OR EXCELLENT82%
George Silva, Sales ManagerTel: +1 (571) 423 6576 / +44 207 017 4850
Email: [email protected]
FOR MORE INFORMATION ON SPONSORSHIP AND EXHIBITION OPPORTUNITIES PLEASE CONTACT:
Visit: www.ottworldsummit.com
WISH LISTS SUBMISSION:Submit the list of key prospects you would like to see at the show and
our telesales and marketing will work
on your lists
ONLINE NETWORKING TOOL:
LinkedIn type of online tool where
you see all attendees and contact them to set up meetings in
advance of the show
VIP MEETING BOOKINGS:
We will book and/or facilitate your
meetings with key attendees in advance,
so that you know who you are meeting
ONSITE INTRODUCTIONS:
Onsite we will be running face to
face introductions between you and
your key prospects
ONSITE SPEED NETWORKING: Join the exclusive speed networking
sessions reserved for sponsors/exhibitors
and key service providers
REFRESHMENTS
SPEED NETWORKING
RR
R
GUARANTEED 1-TO-1 MEETINGS WITH KEY ATTENDEES THROUGH OUR UNIQUE NETWORKING SERVICES: