Miller & Woodruff to Lead Flower TrendsForecast 2020

Make trends work for you! Floral &Design Trend Book 2019

Helen Miller, AIFD, CAFA, CF and Derek Woodruff, AIFD,CFD, CF, PFCI will head research for IFD Flower TrendsForecast 2020.

RUSHVILLE, IN, UNITED STATES, May 30, 2019/EINPresswire.com/ -- Helen Miller, AIFD, CAFA, CFand Derek Woodruff, AIFD, CFD, CF, PFCI will headresearch for IFD Flower Trends Forecast 2020. Theannual forecast of cut flower trends identifies keychanges in consumer preferences for flowers andfloral décor. Published since 2009 by InternationalFloral Distributors (IFD), the Flower Trends Forecaststudies consumer buying patterns providing insightinto how to best adjust to evolving consumerinclinations. IFD Flower Trends Forecast will bereleased October 1, 2019 and a trend revealprogram is scheduled at the Society of AmericanFlorists Convention, SAF Amelia Island September18-21, 2019.

“By focusing on what is trending now in fashion,home interiors, food and consumer buying habits,it gives us a better idea of what is coming down thepipeline in the floral industry,” shared DerekWoodruff. " Keeping abreast of these currenttrends and developments, that filter down towardsthe floral industry, can direct the purchasing andplanning for your business,” added Helen Miller.The trends are not just limited to what to offer consumers but increasingly include how toengage and attract consumers. To grow a business, one must be effective in all areas of yourcustomers’ experience and the IFD Flower Trends Forecast provides information to unravel

By focusing on what istrending now in fashion,home interiors, food andconsumer buying habits, itgives us a better idea ofwhat is coming down thepipeline in the floralindustry.”Derek Woodruff, AIFD, CFD, CF,

PFCI

today’s consumer.

Consumers are more connected today and theirpreferences for flowers and floral décor change faster thanever before. Adjusting product offering is now a continualprocess. Knowing what flowers, design styles and colorpalettes will be trending in 2020 helps to plan how toadjust. The research by Derek and Helen shares whatconsumers are asking for more of in their floral purchaseselections. The Floral & Design Trend Book for FlowerTrends Forecast 2020 will be available online and at IFDDistributor locations across the country in October. Visitwww.FlowerTrendsForecast.com for a complete list of IFDDistributor locations.

Derek Woodruff, AIFD, CFD, CF, PFCI tolead research for Flower Trends

Helen Miller, AIFD, CAFA, CF to leadresearch for Flower Trends

Helen Miller, AIFD, CAFA, CF is an active AIFDmember and is a member of Teleflora’s EducationSpecialists. Helen owns Flowers & Such in Adrian,Michigan and her work can be seen in manyleading design publications including FloralManagement, Florists Review, and The Knot. DerekWoodruff, AIFD, CFD, CF, PFCI is a two-time winnerof AIFD’s Bobbi Cup and the Michigan FloralAssociation Designer of the Year. Derek has beena regular presenter at SAF’s Profit Blasts andpresented trends at the WFFSA Floral DistributionConference in 2018. Derek operates FloralUnderground in Traverse City, Michigan.

IFD Flower Trends Forecast includes the types offlowers, colors of flowers, the floral design styles,bridal bouquet styles, decorating accessories andcolor palettes of the top emerging trends. Theannual Floral & Design Trend Book and videosdetailing the emerging themes, bridal bouquets,flowers and styles are released throughout theyear at www.FlowerTrendsForecast.com. Theannual project is a partnership with the ProduceMarketing Association and is made possible withthe support of leading industry partners; AccentDécor, Ball SB, Candle Artisans, Design Master,Dummen Orange, Elite Flower, Equiflor, KnudNielsen, Pete Garcia, Rosa Flora, Smithers-Oasis,Sun Valley Flower Farm, Syndicate Sales and Wm FPuckett.

About International Floral Distributors, Inc. Flower Trends Forecast is published byInternational Floral Distributors, Inc (IFD). IFD is aconsortium of floral distributors with 59 locationsacross the United States providing quality freshflowers and florist supplies to florists and eventfloral specialists. IFD is owned by 18 floraldistributors who are dedicated to serving theunique needs of companies that specialize in floralproducts. For more information about IFD visitwww.ifd-inc.org.

Jeff LanmanInternational Floral Distributors+1 765-973-9600email us hereVisit us on social media:FacebookTwitter

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