FarcomVibrant Touch

Name and Logo.The name of our independent media production company is Farcom as it relates to telecommunications which is relevant to our new product. Our new product will be a phone which contains new technology called Vibrant Touch.

This is the logo for our company, we used this idea as we thought it was simple but effective. It has the company name and a touch of colour to make it less basic.

Mission StatementFarcom’s mission is to bring the best ideas to life, it’s a dream turned to reality.

Our company is in the new media technology industry. It creates new exciting technology in relation to mobile phones, but we have decided to take it to the next level and create the next generation mobile phones.

Product profileOur company’s main focus is based on mobile phones and different products relating to them. Our company creates new or better existing technology. Some of the previous products are company has made are: • Wireless headphones

• Colour changing phone case

• Wireless charger

Product profile: Doreen Test

We have conducted a doreen test in order to summarize our target audience.

• Gender: Female• Name: Sophia Davison• Age: 25• Occupation: Journalist• Hobbies: Socialising, shopping, fitness,

music and eating out.

Industry researchApple is a conglomerate global company and some consider it to be the fifth major label due to the prominence of their company. Although apple is a conglomerate company they do have subsidiaries and teams up with other companies that are joined. Apples strong point are:• Money• Products• Size of companyAlthough apple is such a big company there would be room for Farcom as it creates different and just as good or even better technology with different accessories.

CompetitionCompared to other companies in the technology industry Farcom is extremely small in comparison to all the others. Apple is the largest which eventually will be one of our main competitors.

SWOT analysis

Strengths

Weaknesses

Opportunities

Threats

• Quality of products• Successful products• Good/Reliable staff

• Small company• Competition with others• Not well known

• International expansion• Company growing• More products

• Recession• Strong competition • Lack of money

Farcom’s USPsFarcom has many different aspects to the company which makes it unique and different from others, some of Farcom’s unique selling points are:• The company all relates to phone technology and

accessories but in an exciting new manor.• They consider what there audience what and then

produce suitable and worthwhile products. • Farcom is a small British company which in some

cases the audience will support the company as its British.

Product/Company Development

As a new company we are seeking financial investment to expand our company to make it bigger and better. Also as our company is so small at this point we need finical help to allow us to produce new technology to put our company more out there. Our main focus at the moment is to create the new phone then in the long run create a new product range in relation to the phone.

Farcom

This is a rough idea of what the new phone would look like. Fairly simple just includes the name of the company and animation for the button.

Vibrant TouchWe have come up with an idea to create a new phone.

• The name of our new product is vibrant touch. We have came up with this idea in order to create a phone which is better the existing ones but also to put all the different technology all in to one with new technology we have came up with.

• The phone will have many different aspects, which will make it better from the rest. The phone is based around the individual who owns it and the technology is set to suite the owner.

Vibrant Touch Scanner eg. Face/fingerprint instead of password:• More secure• Easier• Don’t need to remember anything

Animation: • Put all details in.• A track your weight Programme.• Put all your interests and hobbies.• Track your mood programme.• The phone changes colour due to the battery life.

Why should you invest?

You should invest in our company as it’s the next big thing! Although there are many phone companies currently in the industry but ours differ as its unique. The amount of money we are asking for is:

£300,00 to make and create£400,00 for development and technology£100,00 for marketingTotal: £8000