millies evaluation for monday!
TRANSCRIPT
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ADVANCE PORTFOLIO EVALUATIONMILLIE PRENTICE
In what ways dose your media products use, develop orchallenge codes and conventions of real media products?
The brief was to make the first 5 minute extract of a documentary.
Each member of the group brought their own knowledge of codes and
convention together for all 3 of our media products due to the AS
coursework last year and the class time used looking at them.
After brainstorming different
ideas such as; bullying, binge
drinking, teen pregnancies;
outweighing the positive andnegatives of the footage we
would use and if there was
going to be interesting vox
pops and expert interviews
available. After this we decided
our topic was going to be
bullying. Our first task was to
create the 5 minute opening
extract of a documentary on a
topic of our choice. Being only
5 minutes this meant that wecould really focus our attention
and research into the opening
to ensure we had as many
codes and conventions to
guarantee some extent of
professionalism. During class
time we analysed existing documentaries such as
Super Size Me, 2004 American Documentary and
Airline 2004-5 to establish what these codes and
conventions actually was so we could then
transform them into our product.
The first hurdle we encountered was what our
opening sequence should consist of (after the
aural contents page.) The opening sequence is
some of the first few frames a viewer sees,
leaving a lasting impact and is used to draw the
viewer in so we needed to make sure it would
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Brainstorm of ideas on Bullying
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straight away be interesting. We started to storyboard different ideas
and eventually I decided that we should have a montage of different
vox pops being asked if they could name 3 types of bullying. We acted
upon this creating a rapid initial montage featuring at the minimum 7
people each saying one word answers, with a motif of the word
´cyber.µ Most documentaries feature a montage at the start meaning
we would be following an existing convention. We imagined this
montage would show what most young people are aware of and after
these frames (the montage) we would discuss it to an extent the
audience weren·t already aware of.
During the research and planning stage we noticed that nearly
every interview (especially expert interviews) was set up to follow the
rule of thirds. The rule of thirds is commonly used when framing a
person/character, it is an imaginary grid divided into 9 sections. It is a
basic rule when filming to allow the image of the frame to be more
balanced and pleasing to the
eye. We already were aware
of this being a code and
convention for framing due to
our AS coursework, yet we
discovered through research
of watching existing
documentaries, that while
filming an interview the person
being interviewed was to be
place in either the left hand
third or the right, with their eyes
placed in the top third, looking
in the opposite direction. We also noticed from watching various other
documentaries that the interviews must be framed in medium close
ups. We decided to make sure that every interview we filmed followed
this code and convention (as you can see in the chart below.) Yet, we
wanted to maintain a professional effect so we knew that we must get
the mise en scene correct. As you can see from the print screen above
of Paul Ashdown, taken from our 5 minute extract, we made sure he
was in an office based room, with a computer to enforce his job title as
a principle. However we did challenge the code and convention of
the mise en scene during interviews as the expert interview with Mike
Hatton (shown on page 3, next page) didn·t have an appealing
setting; it was simply a green background. To improve this we couldhave made the mise en sense more visibly appealing, with posters
about media and bullying in the background. This was a last minute
interview though, due to the sound levels on Jag Jagvar interview
being muffled, so we were unable to get the facilities to improve the
setting for Mike Hatton·s interview.
Example of an ex pert interview used in our documentary.The mise en scene im lies rofessionalism
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I noticed that during the expert interviews and before in the
documentary Super Size Me they would include aesthetically
appealing cutaway shots to insure the audience would not loseconcentration from seeing the same frame continuously for 30
seconds. As Super Size Me was about McDonalds they included the
restaurant menus and the McDonalds logo. Fly away also used
cutaway shots these where mainly of people·s suitcases to fit in with
the theme of the documentary of an airport. A cutaway shot is usually
of something other than the main story line, a close up of a different
part of the story. They are used as a ´bufferµ between shots to help the
Ex pert interview, taken from Supersize me
Ex pert interview, taken from our documentary
Eyes positioned lookingaway from the camera
Eyes positioned looking
away from the camera
Small space above the
head
Small space
above the head
Mise en scene(office based)
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editing process and/or to add interest or information to the
documentary/film. We decided to develop this code and convention
in our 5 minute extract to aim for a professional presentation and to
maintain concentration levels with the audience. We used various
different cutaway shots. While discussing cyber bullying we would show
frames of mobile phones logging into social networking sites. When
talking about issues that have been in the media we framed
newspaper articles. We also used a cutaway shot of a school sign to
indicate what was coming up later on the programme. We dubbed all
¶filler footage· other than interviews as this meant we could use them
anywhere with voice over.
In the documentary Super Size me we
noticed that before an expert
interview they would set the scene by
using an establishing shot. One
example, is when Morgan Spurlock arrives at the doctors and they pan
right of the building with the next
frame being the interview. This code
and convention seems to
be distinguished not by the scale
i.e medium, long shot but by its
function. We decided to use this shot
before the expert interview with the principle as we thought by
showing the college it not only sets the scene for where the interviews
are based but allows them to see what the importance of a principle.
After analysing existing documentaries we decided to challenge the
code and convention as many documentaries only use straight cut
edits for example Airline. Fade through black is sometimes used in
documentaries after thought provoking points to allow the audience
time to analyse. We decided against using fade through black as well
as our documentary is going to be biased using a Rhetorical narrative
not giving the audience time to think. We mostly used straight cuts yet
These are different exam les of some cutawa shots used in the 5 minute extract of the documentar
An example of an establishing shot weused in our documentary pan left - right
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we did challenge the convention by using cross dissolves we used
these when using the same scene but a different frame. For example,
during the Principle of Sixth Form College, Solihull interview the first
frame was him typing on the computer, and then there was a cross
dissolves then the second frame was the interview itself. We also
applied cross dissolves to text that appeared on the screen, such as
the title and peoples names during interviews. I do not think this
affected the quality of our 5 minute extract as it still had a professional
quality to it as we did not apply a mixture of transitions only one kind
(the cross dissolve.)
By looking at the degree of creative treatment of recorded material
you are able to categorise the documentary into 3 sub genres. The first
is a realistic documentary this imposes minimal treatment of recorded
material i.e ¶fly on the wall· this is objective. ¶Fly on the wall· is a term to
describe real life situations, and usually will include a presenter like in A
Good Smack, Channel 4 were camera crews where left in the homes
This screen shot shows a variet of the different transitions available to use.
The transition thatfeatured in our
documentary
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of the
participants/characters
to be filmed 24 hours. It
could be argued that fly
on the wall element
makes the characters
act towards the
camera for example, in
Airline a man (going on
holiday) argued with
the staff member
aggressively trying to be
the ¶alfa· male in the
situation. It could be
argued that if the
camera wasn·t there
would he have acted like that? In our documentary we had elements
of fly on the wall when we filmed groups of people walking yet we did
not intrude a camera into anyone home/life or include a presenter so
our documentary only has slight elements of realistic documentary. The
next sub genre is formalist documentary. This imposes a particular
narrative structure on recorded material i.e ¶fly on the soup·. Fly on the
soup is more of a biased opinion of the situation, usually including
expert interviews from the film maker·s opinion. We used elements of
this in our documentary as we filmed experts who are clearly against
bullying such as a youth worker and principle. We had choice the
choice of edits meaning that we were able to create the biased
opinion as we could miss out frames that we didn·t want to use.
However, if we was to make the whole 30 minutes of the documentary
we would of also included an expert interview saying how banter
could be mistaken for bullying and how banter can be a good thing.
The third sub genre is subjective documentary this expresses the
filmmakers personal view. Many documentaries will express the film
makers view sometimes leading to biased results unless they talk to
both sides of the argument. In Super
Size Me the documentary mainly
features Morgan Spurlock·s personal
view of unhealthy eating and did imply
biased statements. They talked tohealth experts who explained how
McDonalds where bad for their health.
We developed this genre convention of
subjective documentary for our
documentary as we expressed our
opinions on bullying by collecting facts
when researching and giving the
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audience the impression of it being the worst thing to happen to
someone. However, I would agree that this is biased yet I feel that the
target audience would agree being the topic is so strong. Any
documentary could contain elements of all of these sub genres!
It can be argued that a documentary (like any film or story book) has
different tones: serious, light hearted, optimistic, pessimistic,
celebratory, condemnatory, resigned, uncritical and ironic. Our
documentary developed a serious tone as we used minor key music
and discussed a serious topic (bullying). It also had elements of
condemnatory as condemnatory means you tackle the subject of the
documentary to create a bad name for the subject. In our
documentary we condemned bullying, we stated how bad it can
emotionally affect people so the audience would agree. We only
interviewed people who were against bullying and didn·t enquire into
interviews to say it would be a could thing.
As well as developing and challenging codes and
conventions for the 5 minute extract of the documentary
we also had to do this for our radio trails. We produced
this on the software called Garage Band, which can be
found on the apple macs. After listening to several
different radios trails such as: David Attenboroughs Radio
4. We noticed that they all lasted approximately 30 ² 45
seconds long, so we decided we would make ours last just over 30
seconds to give it a professional feel and so it wouldn·t drag. We also
noticed that they had used clips from there documentary. So we
chose to use a vox pop interview and an expert interview ² we chose
the clips that will have a lasting impact and gave strong points.
From looking at the other documentaries we learnt that we had to
ensure the sound levels were clear, some documentaries consisted of
ambient sound such as the wind when interviewing vox pops so we
wanted to follow this convention but some times we found that when
changing the sound levels they would become non existent.
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To manipulate the sound levels we used this tool bar,
found on the right hand side of Final Cut express. By
simply clicking the arrow it enables you to put a smalldot on the sound bar and drag this up and down to
your required volume. From watching other
documentaries we discovered that the sound was
constant meaning the voice over would always be the
same pitch and volume and so would all the interviews,
so we decided to develop this convention. This made
our documentary flow better.
As well as following codes and conventions for the documentary we
had to ensure we followed them for the radio trail to enable us to
maintain a high quality of work.
Like the documentary we ensured that the sound levels were clear and
easily understandable, making sure it included all the necessary details.
We noticed that all the radio trails we looked approached the
audience in an informal way, when directing to the audience when
the documentary would be aired the radio presenter would say
´tomorrowµ or ´next Tuesday.µ We decided to challenge this
convention as our documentary uses a serious tone as discovered by
the theorist Bill Nichols. Ours gave the exact date using the quotation
´8pm, 17th April.µ We challenge this as we wanted to create a serious
advertisement as well. By talking seriously it makes us question whether
BB3 was the right radio station to advertise on.
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Manipulation of the sound levels,
used to create clear voices with nomuffle
Effect added at the start andend on radio trails we lookedout, we noticed they startedwith a sound effect andfinished with the same one.
Music used found
on the mediaresource centre
non copyright
Voiceover same
voice used in our documentary
The radio trailer in Garage Band during the editing process
Clip used from our documentary.
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Just like our 5 minute extracts and radio trail our magazine article
(double page spread) follows the codes and conventions of existing
magazine articles. However one thing that challenges the codes and
conventions is two of the pictures haven't been Photo shop. Adobe
Photoshop is a graphic editing program which is used by professionals
to adjust the auto levels and over ride the brightness, although we did
photoshop one picture we should have ensure all where done. We
used InDesign to create the layout and place all text on the page.
Our knowledge on codes and conventions of magazine articles comes
from our AS coursework where we had to create a double page
spread. The codes and conventions we followed are:
The magazine article (double page spread) to advertise our documentary
Date andmagazine
Title
Grab Quote ± quotationtaken from the article helps
attract the readers.
Drop Cap ± showing thestart of the
article
By line ± thewriters credit
Standfirst ± mini title giving
extra information
Photocredit
Caption ± helps anchor
image
Date,
time,channel
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How effective is the combination of your main task and
ancillary products?
I feel that all three of our media products interconnect nicely. The radiotrail features the same voice used on the main product (5 minute
extract of the
documentary.) We
decided to do this so the
audience will be able to
make a clear distinction
between the products. The
voice we chosen to use
had a weak Birmingham accent, usually in documentaries and radio
trails they will always have the present with a fluent voice with no
recognizable accent yet, this was impossible as we all had accents inour group. All three of the products include a memorable fact that
states "69% of children in the UK reported being bullied in 2006"
although this isn't a recent fact we felt it sti ll added impact. We
featured this in all three of our products, in the radio trail it was one of
the first diegetic sounds to be heard (voiceover), this is the same with
the documentary. It was used with in the first paragraph of the
magazine article. This fact helps interconnect all three of our product,
almost giving it a catchphrase. Without the title being mentioned, this
fact immediately allows the viewer/audience to understand the topic
and generates a serious tone as its specific.
TARGET AUDIENCE: Originally we wanted our target
audience to be 16 - 35, but after completing the main task and the
ancillary products I feel that the target audience should be wider,
perhaps 16-45. This then allows for teenagers who have suffered
bullying in the past or who may have friends that have and also
parents who could have been through it with their child or want to
know how to deal with the affects if the situation arises later in life. All
social classes will be part of our target audience (A, B, C1, C2, D, E) this
is because bullying affects anybody, no matter what there
background is. The target audience can also be divided up due to
psychographics: resigned, struggler, mainstreamers, aspirer, succeeder,explorer and reformer. Our documentary could be aimed at aspirers:
this is because aspirers want to be different; they aim to be better by
changing their appearance and fashion. Aspirers would be attracted
to our documentary as people who usually are bullied feel they need
to change (found this our through research.) The genre will be 50:50
equal divide between males and female this is again because both
genre groups are affected by bullying.
2
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We chose to air our documentary on
BBC 3 as the target audience
demographics of the target
audience includes 16 - 34. I feel this
age group will be the main people
watching our documentary. BBC3
also focus on new upcoming talent,
and with one of the main selling points in the magazine article being
that three college leavers have made the documentary it
interconnects nicely.
BBC3 have three rules which I feel are all suitable for our
documentary..
The channel needs to be disciplined about focusing on the young - its
centre of gravity will be 16-34 year-olds: people who are young in spirit
and mindset.
BBC Three is ¶Never Afraid to Try new Stuff· and that·s why we will
continue to innovate with
breakthrough comedy, stand-outentertainment, brave documentary
and intelligent factual formats. Our
content needs to have potential to
innovate across platforms.
BBC Three should provide an
environment for the development of
new ideas and talent and for existing
talent to take risks, becoming a
genuine laboratory for BBC One and
BBC Two.
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Choosing BBC3 to air our documentary meant that we had to
advertise on a BBC radio station to create a connection. With radio the
BBC all together has a listening audience of 34,940,000 people. Yet,
advertising across all radio stations means that it would reach people
who are not interested in the documentary and would be pointless so
we decided to narrow it down and advertise on BBC Radio 1. BBC
Radio 1 has a listening audience of 11,665,000. It is aimed primarily at
15-29 age groups, but its main audience is of the 33 age group. Thisallows for the original target audience reaching teenagers and their
parents. However, this may only reach younger parents.
The documentary features fast edits at the start due to the rapid
montage I feel this helps attract our audience straight away.
For the magazine article (double page spread / listings page) we
decided to use all our images from the documentary. This helps
interconnect as they images will be remembered. We chose to use
images of people with r ecognisable faces ² helping create a brand
image.
Image from documentary
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We chose to advertise the article in TV TIMES. TV Times is a televisionlistings magazine published in the United Kingdom by IPC Media, a subsidiaryof Time Warner. It is known for its access to television actors and their programmes. It currently publishes broadcasting programmes for all major
television channels. The BBC is the biggest television institution thereforefalling under the category of µmajor television channels¶ so I feel it would besuitable for it to be published here. However, I feel this magazine is also notsuitable to advertise in as it focuses mainly on soaps. Its target audience is20 -50¶s age group, this therefore reaches out target audience bar the 16-19but these will be reached by the radio station helping interconnect.
The article, dose help attract the target audience due to its layout and
choice of colour scheme being neutral based. The choice of question
and answer form makes the documentary seem highly interesting and
easily readable. The subject of the article is clear from first glance and
the airing of the documentary stands out due to the use of bold
making the combination between the products affective.
Overall, I feel that all our products, the main task and the two ancillary
tasks combine successfully. They look as if they belong together, they
sound as if they belong together (aural and written) and are clear and
effective in promoting the documentary. The radio trail is exciting, yet
keeping the serious tone that the documentary portrays. For all the
reasons presented above I feel they are very successful.
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What have you learnt from the audiencefeedback?
Before making our documentary we created a small scale research
questionnaire asking the public a series of questions to give us an
influence on what to base our documentary around.
With over 50 % of
the 20 people we
asked saying they
had been bullied
in the past wedeemed this to
be a suitable
topic for our
documentary.
With 8/20 people
saying they would
only be able to
concentrate on an
interview for 21-30
seconds we insured
that we did not
exceed this. During
our feedback questionnaire we
noticed that nobody said this needed to be improved, so following our
research enabled us to create a high standard.
3
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To collect our audience feedback I created a simple questionnaire,
asking our classmates to rate our products overall, and also how
interesting and suitable they were. This following graph indicates how
15 of our classmates rated our products overall.
Overal Results
0
2
4
6
8
10
12
14
excellent good fair poor
quality?
n u m b e r o f p e o p l e
documentary
magazine
radio trail
In the majority of cases our class found our products to be excellent
and good, with the documentary being of the highest standards.
Nobody thought any of our work was poor. This was great feedback
and made us feel as if we had created high standard of work.
We also asked a question whether the audience found the use of
effects, in the documentary suitable. We used a few transitions (not
usually a convention.) When the results came back we were
astonished to see that 100 % had said yes.
Another question in which we asked was wether the layout of the
magazine article would attract them. The answers were promising as
Did you find the use of effects suitable
yes
no
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14/15 people said it would. By ensuring we followed all codes and
conventions for this we were able to create a decent magazine article.
0
2
4
6
8
10
12
14
people
yes slightly no
answers
Did the layout and appearence of the magazine article attract you
Series1
We used an open question, allowing the audience to write
improvements which we could make. The feedback suggested that
we improved the sound levels on the documentary, the majority of the
sound levels had been manipulated correctly making the voice over
and interviewees clear however, in one case on the expert interview
with Paul Ashdown the sound levels appeared muffled. Another
suggestion was that we could improve the doubke page spread by
using photoshop to make the image of Mike Hatton (media expert)
standout. Nothing was to be improved with the radio trail.
Overall, we received positive feedback.
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How did you use media technology in the construction,
research planning and evaluation stage?
When producing our media product we used a variety of technology
and software. We were familiar with the use of some but others took
practise. We also used technology during our initial research. During
class time we analysed several documentaries, radio trails and
magazine articles, to do this we required home technology such as a
television, and standard computers. We used
internet resources such as BBCiplayer and 4OD to
watch documentaries and websites such as theguardian news to find out statistics. We used
Blogger.com to upload any information we had
deemed useful and to use as a collection of our
research and planning.
I feel that the use of
blogger.com wasn't sufficient enough.
Although it allowed us to share our findings
with the other members of our group we
was only able to upload text and images
and on many occasions I struggleduploaded videos that I had found on
internet sites such as youtube.com. With
various over blogging websites such as
tumbler it would of made it easier to be
able to produce our work and insure
presentation was of the highest.
While creating our main product (the
documentary) the most important
technology was the digital camera. This
aloud us to video/record movingimages and sound. The cameras the
college provided were up to date,
making it easier for us to upload our
footage onto the apple Macs. The
cameras there selves where small and
didn't weigh much they were easy to fit
inside a handbag making it easy to
4
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travel around to the different scenes without wasting time. After a few
sessions filming we learnt how to override the automatic white balance
to make the scene either brighter or darker to make the picture stand
out and look natural. We also learnt how to change the focus, we took
a few shots were the foreground was out of focus which made the
shots look professional. I personally found the camera very useful. We
used tripods to mount the camera, you had to ensure that the green
bubble was centred - this is how you know that the tripod is straight
making the shot still and level. This was helpful when panning and tilting
during establishing shots as it ensured us our shot was steady paced.
On the camera there were ports for headphones and a microphone
meaning we could monitor the sound and pick up on any interference
such as white noise this was useful
during interviews. We used a directional
microphone as it made it easier to
reduce white noise. We able to save
valuable filming time as in most cases
the microphone was already set to the
correct levels. One problem which we
did encounter while filming an expert
interview was that the microphone
didn't seem to be picking up the sound.
This wasted time as we had to go and
change the microphone. After tis we
learnt to check all equipment before
hand.
Most of our post production took place on the colleges apple macs.
Genuinely I dislike apple Macs as they are different to my everyday
computer at home but I feel they where easier to work with on creative
projects.
To edit we used Final cut express, This software was new to me but
after a few session I soon learnt that it was very similar to windows
movie maker and was able to transfer my skills over. The first step we
took was to log and transfer all of our footage, this took two days.
During this time we selected all of the clips we were going to use giving
each one a name so it was easier to find for future stages in the
production. Once we had selected the suitable footage it appeared in
the browser and we was able to use it anywhere in our sequence.
We then started to work from our storyboard however, after a few
lessons we decided it was best not to follow the storyboard although
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there was some great ideas we decided to improvise. We started to
make an assembled edit; this is all our chosen clips appear on a
timeline in a draft format. We had to open our clips on the viewer and
select in and out points to give us a rough idea of the beginning and
end of each frame.
Next we added clips; this was done by dragging them onto the
timeline in an approximate position. We watched this rough edit
several times making small tweaks when we needed to.
Eventually, our final product differed from the rough edit as it included
several transitions on text and clips, manipulated sound levels and text
overlays.
For one of our clips (low angled shot of people·s feet walking by) we
adjusted the speed. This is noticeable and is used only as space filler
but I feel this is my favourite shot and is visually appealing so it works
well. There is no voice over used in this scene simply music.
When recording our voice over final cut helped. We were able to see
the slot in which the voice over needed to fill , giving us the amount of
seconds allowing us to only record what we needed. We used
microphones and recorder equipment, which we were able to adjust
the volume and sound levels on to create sound that once uploaded
would not need to be adjusted any more.
Overall, I feel that final cut express was
a sensible choice of software allowing
students to create professional works
of art.
When designing our double pagespread we used Adobe in Design. We
chose this as we had previously used
this software before when creating our
AS coursework so we was familiar with
how to use it however, it can be
confusing. It is very similar to Photoshop
which our group was more aware of.
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Indesign is a good use of software as everything is created in a frame
you use a box for text and pictures meaning we were able to create a
draft layout first and add to this as we went along. This software refers
to colour using a CMYK reference, a technical measurement used
primly in the printing and magazine industry. This aloud us to create the
colour scheme of a neutral red with out making it too bright which
would of given it a childish effect.
When it came to the production of the radio trail, we chose to use
apple Macs Garage band. this could be described as a prosumer
programme, as its an accessible, home user product. It has loads of
professional features.
Arranging the clips on here was similar process to that of Final cut
express. We had to link the music together to ensure it had a
continuous flow as we only chose a short clip. The track volume settings
provided graphical representation which is adjusted by a drag of the
mouse, making it easier to add transitions and effects.
Recording the voice over was definitely simpler as we recorded itstraight onto the software instead of using a microphone and
recording equipment. We were able to create a new track by clicking
the red record button, we were then able to use the visual EQ to
manipulate the sound levels. The only disappointing side to this was it
took two attempts as the first time the class was full of students and was
to noisy.
8/2/2019 Millies Evaluation for Monday!
http://slidepdf.com/reader/full/millies-evaluation-for-monday 22/22
Overall, I believe that Garage Band was the simplest
software/technology to use. Its operation gives virtually anybody the
ability to create professional radio trails and music.