mind-blowing social media statistics for tour operators

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MIND-BLOWING SOCIAL MEDIA USAGE STATISTICS FOR TOUR OPERATORS [email protected] www.rezdy.com

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We gather the most compelling social media statistics and insights that will help tour operators and activity providers craft their social strategy.

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Page 1: Mind-Blowing Social Media Statistics for Tour Operators

MIND-BLOWING SOCIAL MEDIA USAGE

STATISTICS FOR TOUR OPERATORS

[email protected]

Page 2: Mind-Blowing Social Media Statistics for Tour Operators

As a tour operator, you know that keeping up with trends in traveller behaviour is critical to getting more bookings and building your business.

Here are the most mind-blowing social media statistics and insights that we pulled together that will help you understand and craft your social strategy.

Page 3: Mind-Blowing Social Media Statistics for Tour Operators

SOCIAL MEDIABUILDS TRUST

Page 4: Mind-Blowing Social Media Statistics for Tour Operators

1.92% of consumers say that they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all other forms of advertising

Source: Webbed Feet

Page 5: Mind-Blowing Social Media Statistics for Tour Operators

2.85% of customers expect businesses to be active in social media

Source: Vocus

Page 6: Mind-Blowing Social Media Statistics for Tour Operators

3.82% of consumers trust a company more if they are involved with social media

Source: Forbes

Page 7: Mind-Blowing Social Media Statistics for Tour Operators

4.77% of consumers said they are more likely to buy from a company if the CEO uses social media

Source: Forbes

Page 8: Mind-Blowing Social Media Statistics for Tour Operators

5.+75% increase occurred last year for trust in social media as it went from 8% to 14% as a trusted information source

Source: Edelman Trust Barometer

Page 9: Mind-Blowing Social Media Statistics for Tour Operators

6.70% of global consumers say online consumer reviews are the second most trusted form of advertising

Source: Edelman Trust Barometer

Page 10: Mind-Blowing Social Media Statistics for Tour Operators

As a tour operator, you know that keeping up with trends in traveler behaviour is critical to getting more bookings and building your business.

Here are X of the most important mobile trend statistics and insights that we pulled together from industry experts that will help you with your mobile strategy.

Tour operators need to understand the travellers’ journey to make the

most out of social media

Dream

PlanBook

Experience

Page 11: Mind-Blowing Social Media Statistics for Tour Operators

STAGE 1DREAMING

Travellers are dreaming of what places they should visit, and imagining where

they could go

Page 12: Mind-Blowing Social Media Statistics for Tour Operators

1.36% of online travellers visit social networking sites to influence destination selection

Source: World Travel Market

Page 13: Mind-Blowing Social Media Statistics for Tour Operators

2.One out of three US travellers reference social media as a main source of travel ideas and inspiration

Source: 2013 Portrait of American Travelers Study

Page 14: Mind-Blowing Social Media Statistics for Tour Operators

STAGE 2PLANNING

Travellers are planning how to get there, where to stay, and what they’ll do once

they arrive

Page 15: Mind-Blowing Social Media Statistics for Tour Operators

1.52% of travellers use social media to plan a trip

Source: Eye For Travel

Page 16: Mind-Blowing Social Media Statistics for Tour Operators

2.71% of Asian leisure travellers consider personal recommendations for a trip “very important” in the decision-making process

Source: Tnooz

Page 17: Mind-Blowing Social Media Statistics for Tour Operators

3.44% of Asian leisure travellers are watching videos about a destination during the research phase

Source: Tnooz

Page 18: Mind-Blowing Social Media Statistics for Tour Operators

4.52% of travellers were so influenced by social media that they changed their original travel plans

Source: Sport Social

Page 19: Mind-Blowing Social Media Statistics for Tour Operators

5.10% of those who use social media to research travel plans changed agent/operator/website

Source: Sport Social

Page 20: Mind-Blowing Social Media Statistics for Tour Operators

6.87% of those younger than 34 are using Facebook to solicit advice before making bookings

Source: The Media Captain

Page 21: Mind-Blowing Social Media Statistics for Tour Operators

STAGE 3BOOKING

Travellers know what they want, and are ready to make it official by booking

Page 22: Mind-Blowing Social Media Statistics for Tour Operators

1.50% of travel companies have said that direct bookings have been generated from social media

Source: Media Bistro

Page 23: Mind-Blowing Social Media Statistics for Tour Operators

2.59% of Asian leisure travellers want to book travel products “whenever they can” and “wherever they can”

Source: Tnooz

Page 24: Mind-Blowing Social Media Statistics for Tour Operators

3.80% of travellers are more likely to book a trip from a friend liking a page rather than responding to a traditional Facebook ad

Source: Eye For Travel

Page 25: Mind-Blowing Social Media Statistics for Tour Operators

STAGE 4EXPERIENCING

Travellers are at your tour or activity and share their experience with their social

networks

Page 26: Mind-Blowing Social Media Statistics for Tour Operators

1.Holiday pictures are the most shared content on and after vacation

Source: Tnooz

Page 27: Mind-Blowing Social Media Statistics for Tour Operators

2.70% of social media users update status/share photos while on holiday

Source: Eye For Travel

Page 28: Mind-Blowing Social Media Statistics for Tour Operators

3.76% of social media users post vacation photos to their social networks

Source: Webbed Feet

Page 29: Mind-Blowing Social Media Statistics for Tour Operators

NETWORK 1TRIPADVISOR

Page 30: Mind-Blowing Social Media Statistics for Tour Operators

1.TripAdvisor has 69 million monthly visitors and more than 60 million travel reviews and opinions from travellers around the world

Source: TripAdvisor

Page 31: Mind-Blowing Social Media Statistics for Tour Operators

1.34% of Asian leisure travelers are actively looking for social recommendations and feedback on ideas via social networks such as Facebook and TripAdvisor

Source: Tnooz

Page 32: Mind-Blowing Social Media Statistics for Tour Operators

NETWORK 2FACEBOOK

Page 33: Mind-Blowing Social Media Statistics for Tour Operators

1.Worldwide, there are over 1.5 billion active Facebook users, with 699 million people logging in daily

Source: Facebook via Zephoria

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2.Every 60 seconds on Facebook→ 510 comments are posted→ 293,000 statuses are updated→ 136,000 photos are uploaded

Source: The Social Skinny via Zephoria

Page 35: Mind-Blowing Social Media Statistics for Tour Operators

3.52% of Facebook users say their friends photos inspire their travel plans

Source: Webbed Feet

Page 36: Mind-Blowing Social Media Statistics for Tour Operators

4.23% of Facebook users check their accounts 5 or more times daily

Source: Huffington Post

Page 37: Mind-Blowing Social Media Statistics for Tour Operators

5.42% of stories shared to users’ Facebook timelines in 2012 were travel experiences, making it the top story being shared by users

Source: Tnooz

Page 38: Mind-Blowing Social Media Statistics for Tour Operators

NETWORK 3TWITTER

Page 39: Mind-Blowing Social Media Statistics for Tour Operators

1.Twitter is one of the most heavily-trafficked search engines in the world, serving over one billion queries per day

Source: Stikky Media

Page 40: Mind-Blowing Social Media Statistics for Tour Operators

2.Twitter has 500 million registered users whose posts amount to 175 million tweets per day

Source: Stikky Media

Page 41: Mind-Blowing Social Media Statistics for Tour Operators

3.53% of people on Twitter mention products and/or services in their tweets

Source: Socialnomics

Page 42: Mind-Blowing Social Media Statistics for Tour Operators

Follow @rezdy_com for more!

Page 43: Mind-Blowing Social Media Statistics for Tour Operators

About Rezdy

Page 44: Mind-Blowing Social Media Statistics for Tour Operators

We provide powerful online booking software for niche tour operators

Scenic flightsATV tours

Helicopter flightsSea kayakingSailing trips

Shuttles

...just to name a few

Fishing chartersGPS guided tours

Walking toursSurf schools

Cruises & historic toursSkydiving