mind-blowing social media statistics for tour operators
DESCRIPTION
We gather the most compelling social media statistics and insights that will help tour operators and activity providers craft their social strategy.TRANSCRIPT
MIND-BLOWING SOCIAL MEDIA USAGE
STATISTICS FOR TOUR OPERATORS
As a tour operator, you know that keeping up with trends in traveller behaviour is critical to getting more bookings and building your business.
Here are the most mind-blowing social media statistics and insights that we pulled together that will help you understand and craft your social strategy.
SOCIAL MEDIABUILDS TRUST
1.92% of consumers say that they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all other forms of advertising
Source: Webbed Feet
2.85% of customers expect businesses to be active in social media
Source: Vocus
3.82% of consumers trust a company more if they are involved with social media
Source: Forbes
4.77% of consumers said they are more likely to buy from a company if the CEO uses social media
Source: Forbes
5.+75% increase occurred last year for trust in social media as it went from 8% to 14% as a trusted information source
Source: Edelman Trust Barometer
6.70% of global consumers say online consumer reviews are the second most trusted form of advertising
Source: Edelman Trust Barometer
As a tour operator, you know that keeping up with trends in traveler behaviour is critical to getting more bookings and building your business.
Here are X of the most important mobile trend statistics and insights that we pulled together from industry experts that will help you with your mobile strategy.
Tour operators need to understand the travellers’ journey to make the
most out of social media
Dream
PlanBook
Experience
STAGE 1DREAMING
Travellers are dreaming of what places they should visit, and imagining where
they could go
1.36% of online travellers visit social networking sites to influence destination selection
Source: World Travel Market
2.One out of three US travellers reference social media as a main source of travel ideas and inspiration
Source: 2013 Portrait of American Travelers Study
STAGE 2PLANNING
Travellers are planning how to get there, where to stay, and what they’ll do once
they arrive
1.52% of travellers use social media to plan a trip
Source: Eye For Travel
2.71% of Asian leisure travellers consider personal recommendations for a trip “very important” in the decision-making process
Source: Tnooz
3.44% of Asian leisure travellers are watching videos about a destination during the research phase
Source: Tnooz
4.52% of travellers were so influenced by social media that they changed their original travel plans
Source: Sport Social
5.10% of those who use social media to research travel plans changed agent/operator/website
Source: Sport Social
6.87% of those younger than 34 are using Facebook to solicit advice before making bookings
Source: The Media Captain
STAGE 3BOOKING
Travellers know what they want, and are ready to make it official by booking
1.50% of travel companies have said that direct bookings have been generated from social media
Source: Media Bistro
2.59% of Asian leisure travellers want to book travel products “whenever they can” and “wherever they can”
Source: Tnooz
3.80% of travellers are more likely to book a trip from a friend liking a page rather than responding to a traditional Facebook ad
Source: Eye For Travel
STAGE 4EXPERIENCING
Travellers are at your tour or activity and share their experience with their social
networks
1.Holiday pictures are the most shared content on and after vacation
Source: Tnooz
2.70% of social media users update status/share photos while on holiday
Source: Eye For Travel
3.76% of social media users post vacation photos to their social networks
Source: Webbed Feet
NETWORK 1TRIPADVISOR
1.TripAdvisor has 69 million monthly visitors and more than 60 million travel reviews and opinions from travellers around the world
Source: TripAdvisor
1.34% of Asian leisure travelers are actively looking for social recommendations and feedback on ideas via social networks such as Facebook and TripAdvisor
Source: Tnooz
NETWORK 2FACEBOOK
1.Worldwide, there are over 1.5 billion active Facebook users, with 699 million people logging in daily
Source: Facebook via Zephoria
2.Every 60 seconds on Facebook→ 510 comments are posted→ 293,000 statuses are updated→ 136,000 photos are uploaded
Source: The Social Skinny via Zephoria
3.52% of Facebook users say their friends photos inspire their travel plans
Source: Webbed Feet
4.23% of Facebook users check their accounts 5 or more times daily
Source: Huffington Post
5.42% of stories shared to users’ Facebook timelines in 2012 were travel experiences, making it the top story being shared by users
Source: Tnooz
NETWORK 3TWITTER
1.Twitter is one of the most heavily-trafficked search engines in the world, serving over one billion queries per day
Source: Stikky Media
2.Twitter has 500 million registered users whose posts amount to 175 million tweets per day
Source: Stikky Media
3.53% of people on Twitter mention products and/or services in their tweets
Source: Socialnomics
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About Rezdy
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Helicopter flightsSea kayakingSailing trips
Shuttles
...just to name a few
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