mindfireinc and hp at dscoop8: grow your revenue and boost print profits with marketing automation

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At Dscoop8, MindFireInc co-hosted a presentation with HP on Thursday, February 21, 2013 at 1:15 pm – 2:15 pm. Review this presentation and you will: • Learn about the unique opportunities marketing automation presents to digital printers • See how to incorporate personalized direct mail within multi-channel marketing campaigns • Learn to deliver more value to clients and generate more profit-per-project on your HP Indigo Digital Press • Understand how the integration increases productivity and reduces turn-around time by automating the process of VDP composition and submission


Grow Your Revenue and Boost Print Profits with Marketing Automation

MindFireInc and HP Thursday, February 21

1:15 to 2:15pm


Joe Manos Executive Vice President MindFireInc [email protected] @jemanos

Dave Rosendahl Co-founder MindFireInc [email protected] @daverosendahl

Gershon Alon Manager, Workflow Solutions HP Indigo [email protected] @gershonalon


Marketing Automation: The Opportunity for Digital Printers

Demo: Building Campaigns with MindFire Studio

Integrating Print into Marketing Workflows with HP SmartStream

How to Get Started

Q & A


Marketing automation What and Why?

Marketing automation What?

Efficiency: Streamline sales and marketing processes Automate repetitive tasks

Effectiveness: Seamlessly integrate multiple channels Trigger real-time follow ups Gain actionable insights

Generate quality leads and close more dealsfaster

with marketing automation

Key concepts

Lead generation Lead nurturing Lead scoring Engaged Customer New lead

Score = 0 New lead: a name (Subscribed to your newsletter)

Sales check-in call

+10 Responded to your direct mail Score = 10

+7 days

+5 Visited your site (pricing page +10) Score = 15

+3 days

+7 Clicked your email (downloaded a Case study)

Score = 22

+10 days

+15 Attended your Webinar/demo Score = 37

Automated notification to sales team

+5 days

Marketing automation Why?

Technology is finally doing to marketing what it did to financial markets two decades ago: driving it toward automation and real-time analysis The future of marketing is going to be much less art and much more science. -- David Meerman Scott

Marketing strategist and author of The New Rules of Marketing & PR

Theres a huge customer demand for Marketing Automation

International Data Corporation predicts demand for marketing automation will grow from $3.2 billion in

2010 to $4.8 billion in 2015

~30,000 # of the U.S. businesses which have invested in marketing automation

software last year.

$500 mil. Investment in marketing automation software in

one year in the U.S.

US Interactive marketing spend: >$76B. by 2017, from