mindfireinc and hp at dscoop8: grow your revenue and boost print profits with marketing automation
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At Dscoop8, MindFireInc co-hosted a presentation with HP on Thursday, February 21, 2013 at 1:15 pm – 2:15 pm. Review this presentation and you will: • Learn about the unique opportunities marketing automation presents to digital printers • See how to incorporate personalized direct mail within multi-channel marketing campaigns • Learn to deliver more value to clients and generate more profit-per-project on your HP Indigo Digital Press • Understand how the integration increases productivity and reduces turn-around time by automating the process of VDP composition and submissionTRANSCRIPT
Grow Your Revenue and Boost Print Profits with Marketing Automation
MindFireInc and HP Thursday, February 21
1:15 to 2:15pm
Presenters
Joe Manos Executive Vice President MindFireInc [email protected] @jemanos
Dave Rosendahl Co-founder MindFireInc [email protected] @daverosendahl
Gershon Alon Manager, Workflow Solutions HP Indigo [email protected] @gershonalon
Agenda
Marketing Automation: The Opportunity for Digital Printers
Demo: Building Campaigns with MindFire Studio
Integrating Print into Marketing Workflows with HP SmartStream
How to Get Started
Q & A
MARKETING AUTOMATION: THE OPPORTUNITY FOR DIGITAL PRINTERS
Marketing automation What and Why?
Marketing automation What?
Efficiency: Streamline sales and marketing processes Automate repetitive tasks
Effectiveness: Seamlessly integrate multiple channels Trigger real-time follow ups Gain actionable insights
Generate quality leads and close more dealsfaster
with marketing automation
Key concepts
Lead generation Lead nurturing Lead scoring Engaged Customer New lead
Score = 0 New lead: a name (Subscribed to your newsletter)
Sales check-in call
+10 Responded to your direct mail Score = 10
+7 days
+5 Visited your site (pricing page +10) Score = 15
+3 days
+7 Clicked your email (downloaded a Case study)
Score = 22
+10 days
+15 Attended your Webinar/demo Score = 37
Automated notification to sales team
+5 days
Marketing automation Why?
Technology is finally doing to marketing what it did to financial markets two decades ago: driving it toward automation and real-time analysis The future of marketing is going to be much less art and much more science. -- David Meerman Scott
Marketing strategist and author of The New Rules of Marketing & PR
Theres a huge customer demand for Marketing Automation
International Data Corporation predicts demand for marketing automation will grow from $3.2 billion in
2010 to $4.8 billion in 2015
~30,000 # of the U.S. businesses which have invested in marketing automation
software last year.
$500 mil. Investment in marketing automation software in
one year in the U.S.
US Interactive marketing spend: >$76B. by 2017, from