Ongoing Management

Whats the goal?

increase profit

reduce cpa

increase conversions

maintain high position

get more clicks

get more impressions

Scriptssources

free adwords scripts .com

optmyzr

google!

how to use (basics)Jes IWQS

SavvyNumber goal = profit

conversions

clicks

impr

lost rankquality

bid

extensions

lost budget

expand

ctr

ad copy!

position

geo

conv rate landing page

oer

cpacpc

d bid

quality

ctr

relevance

lpq

conv rate

breakeven! increase LTV

Tools

The interface

Adwords Editor

Optmyzr

Dashboards

klipfolio

cyfe

dashthis

swydo

scripts!

The CEO Method

checks

expansion

optimisation (80%)

Optimisation

structurecampaigns

winners

discovery

brandpos 1

100% IS

ad groups

keywordschange bids

remove

adsrewrite losers

extensionscan more be added?

are rewrites needed?

search queries

review SQ

new keywords

new negs

biddingbid modifiers

time

device

geo

audience

budgets

campaign priority

maximum limits (or min!)

lost IS%

shoppingoptimise feed

titles

descriptions

images

bids

Checks

whats changed & why?

eyeball the charts all major metrics

conversions

new conversions

broken code

analytics lag

campaigns settings

product feed

shared library & bulk

bid strategies

auto rules

scripts

analytics

goal setup macro & micro

ecommerce stats?

display features

Expansion

big, extra things to get more

expand keyword list

new networks

search partners

display

managed

contextual

behavioural

shopping

youtube

facebookremarketing

new geo locations

new devices?turn mobile on!

more impressions

negatives

destination url

add more keywords

targeting

increase schedule

more campaigns

more locations

more networks

di settings