Mindscapes Interventions for Business Outlaws

© 2006 Instinct Domain

Motivation:

• Develop a comprehensive OD model/language based on specific system patterns in the Creative Industries

Research Modules:

• In-depth interviews based on Appreciative Inquiry approach

• Develop systemic business support interventions

Vienna Interview Sample:

• 35 registered enterprises

• Design, Software, Advertising, Music, Architecture, Film, Photo

• Ranging from single entrepreneurs to businesses with 36 employees. All stages in the organisational life-cycle

© 2006 Instinct Domain

“Let´s stop pretending we are a business”

Founder and managing director of a leading product design firm

© 2006 Instinct Domain

Differences that make a difference

Creation Legends

Construction of Identity

Value-Driven Tensions and Dilemmas

© 2006 Instinct Domain

Conclusions

Speaking the language ≠ Accepting the values

Feeding Trojan Horses

Focus on predictability or sustainability?

Interventions for different typologies of creative businesses