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Mashable, March 18, 2015Geeks, techies and innovators rejoice: Its that glorious time of year again, when South by Southwests Interactive conference unites startups, bright minds and tech industry leaders to examine the most groundbreaking trends impacting our modern world. Some of the planets most forward-thinking technology companies embrace SXSWi as a showcase and testing ground each year.

SXSWi

33,000+ participants from 85 countries

1,250 sessions with over 2,700 speakers

3,300+ press outlets covering the festival

Making the mostof SXSWiThe conference is widespread throughout downtown Austin - be sure to explore outside of just the Convention CenterSpend time walking around outside of the Convention Center to find the best branded experiencesThe trade show floor is open Sunday - Wednesday; budget around 2 hours to cover the full floorThe weather in Austin can be unpredictable check the forecast before you fly in & pack accordingly

Download the SXSW GO app & use it to program your personal scheduleBe open to spontaneity & be prepared with a plan B (lines can be long)Big names on panels draw crowds, unknown speakers deliver unique experiencesComfortable shoes are a must expect to walk around a lot.

SXSWi DistilledMindshare experts will distill the top events, trends, and emerging topics during the festival for marketers.Follow us:Preview POV on what well see at SXSWi Daily blog posts, videos, photos, and moreTop trends from SXSW post-event

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THE SessionsFriday, March 11 Tuesday, March 15

What to attendMindshare experts have put together a selection of recommended sessions for each day of SXSWi.These sessions focus on innovation, invention, and key emerging marketing areas such as VR, 360 video, and more.The selections were chosen to educate attendees, inspire new thinking, and drive big ideas that you can apply to your consumers.Most of our selected sessions focus on one or more of the following themes:

SENSORYDATAADAPTIVEMARKETINGINTERNETOF THINGSMOBILEE-COMMERCE

Friday, March 11

11:00AM - 12:00PMThe future potential for artificial intelligence and data, whats already in development, potential dangers, and how this will impact consumers. Speakers:Cycorp, Narrative Science, Lucid AI, University of Chicago

Austin City Limits Liveat The Moody Theater310 Willie Nelson BlvdBig Data and Al: Sci-Fi vs. Everyday Applications

12:30PM 1:30PMHow to effectively engage people in mobile messaging apps, and what tech is available to help companies leverage these platforms. Speakers:Kik, Snaps, Comedy Central, Unilever Hilton Austin DowntownSalon J, 500 E 4th St The Next Multibillion Opp: Marketing in Messaging

12:30PM 1:30PMThe role that marketing will take in the IoT era, and actionable tips for brands to drive real-time engagement across connected devices. Speakers:Kiip Hilton Austin DowntownSalon K, 500 E 4th St Transforming the Future: Advertising and the IoT Era

3:30PM 4:30PMInstead of just relying on demographics, looking at proximity tools to target consumers at the right time in the purchase cyclewhen vs. just who and where.

Speakers:Mindshare, InMarket, ZDNet, Crescendo CollectiveCourtyard MarriottRio Grande Ballroom 300 E 4th St

Quantum Receptivity: Targeting Mobile Moments

5:00PM - 6:00PMTraditional retail spaces are no longer just a place to sell productthe brick-and-mortar experience is becoming a cultural hot spot for building community. Speakers:Elle Magazine, TOMS, Frank & Oak, Kit and Ace Hilton Austin DowntownSalon K, 500 E 4th St

Culture: The New Currency of Retail

Saturday, March 12

9:30AM 10:30AMA discussion with the creators and stars of Comedy Centrals Broad City on the transition of their show from web series to cultural phenomenon. Speakers:Broad City, Marie Claire Austin Convention CenterBallroom EFG, 531 E 4th St

Marie Claire Talks to the Stars of Broad City

9:30AM 10:30AMStrategies and pro tips for creating AR and delivering a new hybrid physical-digital shopping experience that engages people, adds value, and drives sales. Speakers:GameStop, HP Aurasma Austin Convention Center Room 12AB, 531 E 4th St More than Mobile: Augmenting Todays Retail Reality

12:30PM 1:30PMHow these two companies built a multiplatform toy/digital/shorts property for kids, with new ways of telling stories to their shared audience. Speakers:Cartoon Network, LEGO Group Austin Convention Center Room 12AB, 531 E 4th St LEGO Group and Cartoon Network, Building Future Fans

3:30PM 4:30PMWith mobile accounting for over 50% of traffic in newsrooms, news orgs are experimenting with new ways to engage with users & bring stories to life for mobile. Speakers:BuzzFeed, NBCUniversal, The Guardian, NPR Hilton Austin Downtown Salon F, 500 E 4th St Bringing Stories to Life for the Smaller Screen

5:00PM - 6:00PMEvery day, we send almost 6 billion emoji from our smartphones, but what kinds of patterns can you find when you look at all this data together? Speakers:SwiftKey, All Things Linguistic

Austin Convention Center Room 8ABC, 531 E 4th St The Linguistic Secrets Found in Billions of Emoji

Saturday, March 12Startup Village: Hilton Downtown Austin, 4th Floor, 500 East 4th Street48 interactive technology companies will present in front of a live audience and a panel of expert judges, spanning categories such as Health and Wearables, Virtual Reality, Smart Data, Entertainment and Content, and more. These companies were selected by the SXSW Screening Committee from hundreds of startups across the globe. See the full list of 48 finalists here.

11:00AM - 6:00PM

11:00AM - 6:00PM

1:00PM - 3:00PM

Trinity Hall, 311 Est 5th StreetSocial media bombards women/girls with messages that are hurtful to their self-esteem. So as part of their ongoing #SpeakBeautiful program, Dove and Twitter (in partnership with Mindshare) have built a new tool to measure the impact of our words: The #SpeakBeautiful Effect, launching at SXSW.

The tool analyzes your tweets to see which words you use the most when tweeting about beauty and your body so that together we can change the conversation.

The #SpeakBeautiful EffectSXSW Accelerator Pitch Competition: Round OneSpeakers:Dove (Unilever), Twitter

Sunday, March 13

11:00AM 12:00PMHow and why do select products emerge from the paralyzing pack of choices into the pantheon of "it" brands, be it for just a moment or for generations?

Speakers:Wall Street Journal, Evoke Neuroscience, Gensler, Cadillac Westin Austin Downtown Continental 3, 301 E 5th St

Heads and Hearts: Consumer Engagement Where It Counts

3:30PM 4:30PMHow retailers are creating fun and easy borderless omni-channel shopping experiences to satisfy Gen Zincluding how content is being brought into shopping.

Speakers:POPSUGAR Inc, Kik Westin Austin Downtown Continental 1-2, 301 E 5th StGen Z: The Most influential Consumer

3:30PM 4:30PMHumans are revolting from tech because they crave touch experiences. Explore the human need for touch, and the present and future tech that aims to meet it.

Speakers:Walt Disney Company, Immersion, University of Sussex JW Marriott Salon D, 110 E 2nd St

Why We Crave Touch in Our Interactions with Tech

5:00PM 6:00PMHow to monetize content, keep audiences happy across devices, and stay relevantwhen competing against 10MM online publications for space. Speakers:Google Hilton Austin Downtown Salon G, 500 E 4th St

Improving Engagement In Todays Mobile/Social World

5:00PM - 6:00PMA digital environment is emerging where more women discuss gender issues & empower each other new POVs for a better representation of women with brands. Speakers:3% Movement, Think Olga, Think Eva, Bradesco Austin Convention Center Next Stage 531 E 4th St

How Cyberfeminism Shapes the Future of Marketing

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Sunday, March 13

SXSW Accelerator Pitch Competition: Round TwoStartup Village: Hilton Downtown Austin, 4th Floor, 500 East 4th StreetThe field of 48 startups will be narrowed down to the top 18, who will return to present to a new set of judges and co-emcees for Round Two. At the end of the day, these judges will select the winners for each category. The winners will go on to be honored at the SXSW Accelerator Awards, which also occurs at the Hilton Downtown Austin that evening, from 7:00-9:00PM.

11:00AM - 6:00PM

Monday, March 14

11:00AM 12:00PMNew tech has grown the food space into a $1.3 trillion industryhow companies are tailoring products to your taste using data, customer feedback, and more. Speakers:Salt Venture Partners, National Restaurant Association, Yummly, Food Genius The Driskill Maximilian, 604 Brazos St.

From Palate to Plate: Defining a Taste Platform

12:30PM 1:30PMHow do you keep people from abandoning their fitness watches & activity trackers? How brands & marketers can provide the best experiences for wearables users. Speakers:Under Armour, BSXathletics, Garmin International, Mutual Mobile JW Marriott Salon D, 110 E 2nd St. Wearables: The Future Isnt in Measuring the Past

2:00PM 3:00PMA new medium for storytelling is emerging: VR content pioneers discuss the advantages, challenges, tradeoffs and techniques of working in 360 video. Speakers:Google, SubVRsive, GoPro, Story Up Studios VR Austin Convention Center Room 9ABC, 531 E 4th St. Ultimate Empathy Machine: 360 Storytelling in VR

3:30PM 4:30PMExperts in social psych, network science & content creation discuss the underlying commonalities of stories that get shared, virality myths, and more. Speakers:Google, Northeastern University, Zoe Media Group, Upworthy Hilton Austin Downtown Salon F, 500 E 4th St. Beyond the Listicle: The Science of Virality

5:00PM - 6:00PMHow-tos for maximizing real-time engagement during big-ticket sporting events when youre not an official sponsor - while staying within legal bounds. Speakers:HelloWorld, The Coca-Cola Company Hilton Austin Downtown Salon H, 500 E 4th St.

Avoiding the Penalty: Legal Promotions on Game Day

Tuesday, March 15

11:00AM 12:00PMWhat do we need to close the gap between VR and true immersion - to create a sense of 'presence' that makes the virtual world seem as real as the physical? Speakers:White Rabbit VR, Dark Corner, Q Department / Mach 1, MPC Four Seasons Ballroom AB, 98 San Jacinto Blvd In Pursuit of Presence: Roadmap to True Immersion

11:00AM 12:00PMHispanics will account for 80% of millennial growth in the next few yearsdiscussing the trends (population, spending power, etc.) and how to reach this group. Speakers:America Ferrera, UnderCover Cholo, Univision, El Rey Network Four Seasons Ballroom CD, 98 San Jacinto Blvd Silent Beast: US Latinos Will Change Everything

12:30PM 1:30PMBrands and artists that are winning on Instagram and Snapchat explain how you should approach these platforms to get noticed, build, and retain new fans. Speakers:Combs Enterprises, Revolt TV, Yesjulz, Maverick Four Seasons Ballroom AB, 98 San Jacinto Blvd Instagram and Snapchat Content: The New Hustle

12:30PM 1:30PMIn the age of IoT, how do we build a market that supports innovation but still protects the right to privacy? A look at what policymakers should know. Speakers:Cisco, Stanford University, George Mason University, Washington Post Parkside Parkside Upstairs, 301 E 6th St

Is Your Fridge Judging You? Tales from the IoT

2:00PM - 3:00PMAs Snapchat, Facebook, and Apple ask the media to forgo their old websites and publish directly to their platforms, journalists discuss the opportunities & challenges. Speakers:CNN, ESPN the Magazine, reported.ly, NowThis Media Austin Convention Center Room 8ABC, 531 E 4th St

Making Distributed Content Work in News

A SXSW FirstThis marks the first time in the 30-year history of SXSW that a sitting President and the First Lady will participate in the event.A SXSW First: President Barack Obama and First Lady Michelle Obama Announced as SXSW Keynotes

FRIDAY, MARCH 11

WEDNESDAY, MARCH 16First Lady Michelle Obama comes to SXSW Music to discuss the Let Girls Learn initiative, which aims to break barriers for the 62 million girls around the world who are not in school today, more than half of whom are adolescent. Note: You must be a SXSW Music, Film, Gold, or Platinum registrant to attend.President Obama will sit down with Evan Smith, CEO / Editor in Chief of The Texas Tribune, for a conversation about civic engagement in the 21st Century before an audience of creators, early adopters and entrepreneurs who are defining the future of our connected lives.

More details regarding location, time, streaming, and access to both events will be announced via the SXSW website in the coming days.

Main Conference Venues

HYATT REGENCY AUSTIN

FOUR SEASONS

JW MARRIOTT

AUSTIN CONVENTION CENTER

HILTON AUSTIN

COURTYARD MARRIOTT

WESTIN AUSTIN DOWNTOWN

SHERATON AUSTIN

Around AustinSee - EAT - Get Around

Around Austin

State Capitol Building

What: Texas State CapitolWhere:Congress & 11th StreetWhen:Year Round 7am 10pm(9am 8pm on Saturdays & Sundays)

Rainey Street

What: Old homes converted to bars & restaurantsWhere:Rainey StreetWhen:Year Round

Barton Springs Pool

What: 68 degree natural spring poolWhere:Barton Springs RoadWhen:Year Round 5am- 10pm(closed Tuesday)

Austins Bat Colony

What: Largest Bat Colony in NAWhere:Congress BridgeWhen:At Sunset in March - April

Around Austin

Soco

What: Trendy street of retail & restaurants close to downtownWhere:South Congress Ave (Btwn Riverside Dr & W Johanna St)When:Year Round

Broken Spoke

What: Honky Tonk Dance HallWhere:South Lamer(10min drive from downtown)When:11:00am-11:30pm Tuesday Saturday(closes at 1:30am on Friday & Saturday)

Lady Bird Lake Trail

What: Running & bike trail through downtown AustinWhere:Along the Colorado RiverWhen:Year Round

Alamo Drafthouse

What: Movie theater w/ food & drinks servedWhere:6 locations around AustinWhen:Year Round

Places to Eat

WINK WINE BAR

ZTEJAS

ARRO

FIXE

FRANKLIN BARBEQUE

EASY TIGER BEER GARDEN

FUKUMOTO

GERALDINE'S

EMMER & RYECOOPER'S OLD TIME PIT BAR-B-QUE

LAMBERTS BARBEQUE

LA CONDESA

OLD DUCK

ALCOMAR

TORCHY'S TACOS

GUEROS TACO BAR

PERLAS SEAFOOD

Getting Around

Free app for iOS and Android

Lyft is the official ridesharing partner of SXSW. New users can get $20 off their first ride with the code SXSW2016.

Sign up for the complementary Mazda Express ride service

SXSW Shuttles: departing the Convention Center every 7-10 minutes during conference hours.

Austin B-Cycle: pay-as-you-go bike rental

Metro Rail: extended rail services to downtown Austin(near Convention Center)

Car Sharing Service(Car size range)$10/hour or $74/day

Car Sharing Service(Cars fit 2 people)$35 One time sign up fee$15/hour or $85/day

THANK YOU