Business Plan

<Your Business Name>Outline of business strategy, tactics, milestones, and essential projections for the tax year 20xx.

Strategy

ProductOutline the type of work you write and sell. Genre(s) and form(s). Your authorial point of view or aesthetic.

MarketWho is your audience? What types of readers will your work reach?

Tactics

Execution of StrategyHow the work will be completed and delivered/sold.

ChannelsDiscussion of specific channels to reach readers. Agents, publishers, websites, social media, newsletters. What content will be delivered on which platform.

Milestones / Metrics

GoalsWhat you want to achieve during this time period in terms of your production, audience reach, and/or income.

MeasurementHow you will measure your progress toward your goals. Total book sales? Percent increase in number of newsletter subscribers or Twitter followers?