MEDIA INFORMATION

THE MAGAZINE

IN ASSOCIATION WITH:

ABOUT MINE

MINE online magazine is a dynamic bi-monthly publication which combines in-depth and timely coverage of the mining industry with an engaging mix of editorial articles and integrated rich media: animations, images and video content.

Improve customer loyalty and build a stronger brand by combining your message and visual engagement of print advertisements with the integrated rich media features and transparency of the web.

Whether you want to increase brand awareness, deliver a complex message or launch a new product, our digital magazine provides a creative medium to communicate effectively with your audience.

technology.comNews, views and contacts from the global Mining industry

mining-

GEOGRAPHICAL BREAKDOWN

DISTRIBUTED IN189READERS INCLUDE PROFESSIONALS FROM

READERSHIP

Europe

22.1%NorthAmerica

46.8%Middle

East

8.6%Africa

7.5%

Far

11.5%

SouthAmerica

3.5%

Communicate directly with the global mining industry:Our loyal readership is made up of executives, senior managers and buyers from 189 countries.

COUNTRIES

Chief Mining Engineer – AngloGold – Ghana

Senior Mining Engineer – Anglo Coal – Australia

Senior Manager – Barrick Gold – Canada

Drilling Manager – BHP Billiton – Australia

Metallurgist – Rio Tinto – UK

Mine Developer – Freeport-McMoran – USA

Shovel Operator – Freeport-McMoran – USA

Vice President – Southern Copper – Peru

Mine Pit Supervisor – A.T.I. – USA

Mine Engineer – Muteh Gold Mine – Iran

Senior Mine Engineer – Kinross Gold – Russia

Mine Surveyor – Acciona Infraestructuras – Sweden

COO – Continental Coal – South Africa

President – Vermilion Coal Company – UK

Technology Manager – BHP Billiton – China

President – McLaughlin Engineering and Mining – USA

Field Technician – Caterpillar Underground Mining – Australia

Mechanical Engineer – Apex Mining Company – Philippines

Sent directly to the inboxes of over 115,000 mining decision-makers and professionals

All of our issues are archived, enabling readers to read past issues.

We interact with our subscribers to deliver the content they want

Featured weekly in our Mining-technology.com e-newsletters

Promoted directly to members of our established social media groups

DIRECT

INDIRECT

Promoted throughout the Mining-technology.com site to a global audience of over 137,000 users a month

Partnerships with leading events and associations enable us to take our magazine to the reader

Regular press releases enable us to raise awareness of the magazine or a particular issue

AUDIENCE ENGAGEMENT

To maximise the visibility of the magazine we use the following distribution channels:

*Source Texterity, BRA Worldwide 2010, †Affinity’s VISTA Service, Jan-April 2011

of digital edition readers read their issue within a week and over 52% read it immediately or the same day.*

of readers looked at advertisersWebsite after seeing an ad from that advertiser.*

tried a new idea or product as a result of reading about it in the magazine.*

ADDITIONAL BENEFITS OF WEB

Advanced analytics: Making ROI easier

Rich media and video: Explain complex product / service

Embedded links: Traffic generation

Tailored advertising solutions: Maximise your visibility

Direct communication: Generate new sales leads

Interactive content and features: Engage with your audience

ADVANTAGES OF PRINT

Glossy advertisement

Highly targeted

Loyal readership

Specified positioning

Editorial advertisement

BENEFITS OF ONLINE MAGAZINE ADVERTISING

of readers subscribe to a digital publication because you can gain direct links to the website.*

MINE is a hugely effective tool in improvising customer loyalty and building brand awareness.

By combining the transparency of the web with the visual engagement of print advertisers you profit from the best of both worlds. 88%

36%92%60%55%

of readers report that interactive features in advertisements like videos, photo galleries and 360 degree product views “enhance their overall magazine reading experience”†

Almost

FULL PAGE

Full page advertisment with active link(s) to your company or product website

l Increase brand awareness l Generate sales leads l Improve your website traffic l Measure ROI

VIDEO

Full page advertisement with a video embedded in the page and active link(s) to your company or product website

l Engage and inform potential clients l Increase brand awareness l Generate sales leads l Improve your website traffic l Measure ROI l Maximise brand visibility

ANIMATED

Full page advertisement with animated and/or interactive flash elements and active link(s) to your company or product website

l Maximise brand visibility l Increase brand awareness l Generate sales leads l Improve your website traffic l Measure ROI

ADVERTISING OPTIONS

ADVERTORIAL

ADVERTISING OPTIONS (CONTINUED)

Create a compelling overview of your company or product in your preferred combination of text, links and images. The page is produced by our editorial team in an engaging design, with your company logo and active link to your website included prominently on every page. This enables you to inform and promote your company or product to potential clients.

LOGO ON CONTENTS PAGE

FULL PAGE ADVERT

LOGO ON MAIL-OUTSLOGO ON THE FRONT COVER AND IN THE MAGAZINE VIEWER

FULL ISSUE SPONSORSHIP

ADVERTISING OPTIONS (CONTINUED)

Sponsoring an edition gives your company the most prominent, high-profile position throughout the magazine. Increase company awareness among a highly targeted audience by having your logo included in the viewer, on the front cover and the contents page of the sponsored edition, and on all mail-outs promoting the edition. This package includes a full page advert with links to your website.

EUROPE, AMERICAS & AFRICAHEAD OFFICE

Net Resources InternationalJohn Carpenter HouseJohn Carpenter StreetT: +44 (0) 20 7936 6750F: +44 (0) 20 7411 9801

magsales@nridigital.com www.nridigital.com

CONTACT US