MINETHE WINE

Sorry Beer Lovers ;-P

Data Beers - Tuscany, Florence 20-Oct-2016 #DataBeersTUS

Andrea Gigli@andrgig www.slideshare.net/andrgig

Where it startedThis talk is the result of a collaboration with a on-line wine seller company

The company and its partners have a problem:

“Famous wines are sold fast... We need a system to suggest some alternatives!!!”

Where I started

Where I started

Why Not Suggesting Wines having similar

Price?

Not really effective…

Why Not Suggesting Wines having similar

Location?

Somehow better…

… still not effective…

Why Not Suggesting Wines having same Location and Grape

Variety?

We are improving…

But nowadays customers pretend more than that!!!

Why Not Suggesting Wines having Similar Critic or

Description?

That sounds…Excellent

Can Machine Learning help me?

YES, Machine Learning

Can!

Vector representation of Wine Descriptions

Deep red and violet in color, with powerful aromas of ripe red fruits, strawberries and cherries, with hints of coffee and chocolate from the oak [...]

A golden color, distinctive of black grape varieties [...] ripe fruit and spicy aromas, with hints of roasted apples, apple compote and peaches

Nose of white flowers, white fruits(peach). In mouth, very fresh and balanced, with citrus aromas(lemon), white fruits and a great minerality.

-0.01 -0.10 0.04 ... 0.21

......

0.014 -0.037 0.0211 ... -0.046

0.018 0.14 -0.09 ... -0.073

Wine Critics or Descriptions

Vector Representation in N

dimensions

From this…

… to that!

Let me show you a specific case…

Riesling Grape Variety Similarities Worldwide

… and in Europe

Visualize that differently…

Vector representation of Wine Descriptions

White Wines

Red Wines

Vector representation of Wine Descriptions

White Wines

Vector representation of Wine Descriptions

White Wines

Exploring clusters

Pinot Gris

Exploring clusters

Exploring clusters

Godello

Exploring clusters

Wow, is that magic?

It’s Machine Learning,

baby!

Any wine to suggest me?

White Wine Recommendation Example

[...] Juicy peaches, pineapple and

citrus [...] vanilla and toasty oak. [...]

pear and apple, silky palate. Soft spice

[...] ripe fruit, alluring cream and sweet

butter, [...] Medium straw, yellow

color [...] some dried peach and ripe

apples [...] medium bodied […]

White Wine Recommendation Example

[...] sun ripened pears and wet

granite [...]. Medium straw yellow

in color [...] medium bodied [...]

ripe melon and core fruit flavors, a

note of earth too;

[...] Medium straw in colour, [...]

soft peach, pineapple and citrus

aromas. [...] Ripe peach,

rockmelon and pear are supported

by well-integrated butter and oak

nuances.

[...] Juicy peaches, pineapple and

citrus [...] vanilla and toasty oak. [...]

pear and apple, silky palate. Soft spice

[...] ripe fruit, alluring cream and sweet

butter, [...] Medium straw, yellow

color [...] some dried peach and ripe

apples [...] medium bodied […]

Red Wine Recommendation Example

Fresh dark fruit aromas [...] blackberry and black cherry [...] refined and age-worthy wine [...][...] black currants, blueberries, dark chocolate, fresh herbs and forest floor. Hints of mint too, plus hazelnut and chocolate. Tight and compacted tannins with beautiful fruit and great length [...]

[...] flavors of blackberry and blueberry along with toasty sweet oak. The intensity of the dark fruit flavors both velvety and complex, showcasing nuances of chocolate [...] black fruit, flowers, mint, licorice and tar [...] sweet blackberries and cherries, with a tremendous oak coat, and the tannin-acid structure is of the highest order.

[...] loads of plum, flowers and herbs on the nose. Full-bodied, with chewy tannins and a long, long finish. Crazy nose of dried flowers and then dark fruits. […] velvety tannins and intense blueberries and dark chocolate. Long and powerful.

Red Wine Recommendation Example

280$

90$

80$

Fresh dark fruit aromas [...] blackberry and black cherry [...] refined and age-worthy wine [...][...] black currants, blueberries, dark chocolate, fresh herbs and forest floor. Hints of mint too, plus hazelnut and chocolate. Tight and compacted tannins with beautiful fruit and great length [...]

[...] flavors of blackberry and blueberry along with toasty sweet oak. The intensity of the dark fruit flavors both velvety and complex, showcasing nuances of chocolate [...] black fruit, flowers, mint, licorice and tar [...] sweet blackberries and cherries, with a tremendous oak coat, and the tannin-acid structure is of the highest order.

[...] loads of plum, flowers and herbs on the nose. Full-bodied, with chewy tannins and a long, long finish. Crazy nose of dried flowers and then dark fruits. […] velvety tannins and intense blueberries and dark chocolate. Long and powerful.

Red Wine Recommendation Example

Dark ruby red, with intense fruit aromas especially cherries. Dry, full-bodied, warm wine and youthful. [...] firm and fruity red with plum jam and berry undertones [...] Luscious and opulent. Juicy and fun.

90$

15$

Fresh dark fruit aromas [...] blackberry and black cherry [...] refined and age-worthy wine [...][...] black currants, blueberries, dark chocolate, fresh herbs and forest floor. Hints of mint too, plus hazelnut and chocolate. Tight and compacted tannins with beautiful fruit and great length [...]

280$

…

Hey customer…Does it sound good?

Ooooh Yeaaahhh

CHEERS!

Questions?

Data Beers - Tuscany, Florence 20-Oct-2016 #DataBeersTUS

Andrea Gigli@andrgig www.slideshare.net/andrgig