mines for libraries(tm)

http://www.arl.org/stats http://www.minesforlibraries.org

MINES for Libraries™

Presented by

Martha KyrillidouDirector of the ARL Statistics and Service Quality Programs

Association of Research Libraries

TLAApril 14, 2015


Intro

• Association of Research Libraries

• Assessment• MINES for Libraries• Challenges and

Opportunities

http://www.arl.org/stats

“Call to Action: Creating Tomorrow’s Libraries Today”

• It really did not matter how “user friendly” our libraries were ….. our users would become confused and frustrated trying to help themselves and ultimately would seek our help

Rush Miller, Choice Magazine, April 2015


www.arl.org/about


Framework

http://www.arl.org/stats Association of Research Libraries

ARL Roles




Opportunities


ARL Statistics and Assessment

…To describe and measure the

performance of research libraries and their contribution to teaching, research, scholarship and community service …


ARL Statistics and Assessment

…To describe and measure the performance of research libraries and their

contribution to

teaching, research, scholarship and community service …


ARL Toolkit for Demonstrating Library Value

ARL Statistics®

2005 (1906)

LibQUAL+®

2000MINES for Libraries®

2003 (1985)

ClimateQUAL®

2008StatsQUAL® 2005

Library Value and Strategic Metrics

LibValue 2009


James Thayer Gerould (1906-1920)

• What would you like to know about research libraries if you were the library director at the U of Minessota in 1906?


Wendy Pradt Lougee (2002-present)

• What would you like to know about research libraries if you were the library director at the U of Minessota in 2014?


Leadership change over a century:What’s different?


ARL Statistics

• More than 70% of the library materials expenditures in major research

libraries is spent on continuing resources

• This proportion is even higher for smaller college and university libraries


Category Transactions

Library Use and Student Outcomes U of Minnessota – Jan Fransen and Shane Nackerud

http://www.arl.org/stats www.libqual.org




Opportunities


What is MINES for Libraries®

18


Measuring Digital Content Use

The most popular current method of measuring usage of electronic resources by libraries is not through web-based usage surveys, but through vendor supplied data of library patron usage or transaction usage.

Web-based usage surveys are increasingly relevant in the collection of usage data to make collection development and service decisions, to document evidence of usage by certain patron populations, and to collect and analyze performance outputs.

Brinley Franklin and Terry Plum, “Successful Web Survey Methodologies for Measuring the Impact of Networked Electronic Services (MINES for LibrariesTM)” IFLA Journal 32 (1) March, 2006


What is MINES for Libraries• Action research

– Historically rooted in indirect cost studies– Set of recommendations for research design– Set of recommendations for web survey

presentation– Set of recommendations for information

architecture in libraries– Plan for continual assessment of networked

electronic resources– An opportunity to benchmark across libraries


MINES for LibrariesTM

• MINES is a transaction-based research methodology consisting of a web-based survey form and a random moments sampling plan or a random instance transaction

• MINES typically measures who is using electronic resources, where users are located at the time of use, and their purpose of use in the least obtrusive way

• MINES was adopted by the Association of Research Libraries (ARL) as part of the “New Measures” toolkit in May, 2003. 50 North American universities overall. More than 150,000 North American networked services uses have been surveyed using a standard protocol.

• MINES is different from other electronic resource usage measures that quantify total usage (e.g., Project COUNTER, E-Metrics) or measure how well a library makes electronic resources accessible (LibQUAL+™).


Questions Addressed By MINES for Libraries™

• How extensively do sponsored researchers use electronic resources? How much usage is for non-funded research, instruction/education, student research papers, and course work?

• Are researchers and instructors more likely to use the electronic resources from inside or outside the library? What about other classifications of users?

• Are there differences in the use of electronic resources depending on the user’s location (e.g., in the library; on-campus, but not in the library; or off-campus)?

• Could MINES for Libraries, combined with usage counts, provide an infrastructure to make electronic resource usage studies routine, robust, and easily integrated into administrative decision-making process for assessing networked electronic resources?


Library User SurveyPatron Status


Library User SurveyAffiliation


Library User SurveyLocation


Library User SurveyPurpose


OCUL Scholars Portal UsageAffiliation


Threearticles

http://www.minesforlibraries.org


• Assessing the Value of E-Resources to York University Faculty Using the MINES for Libraries Protocol: An Evolving Landscape Aaron Lupton and Catherine Davidson, Journal of Web Librarianship 7, no. 4 (2013): 422-433.


http://www.tandfonline.com/doi/abs/10.1080/19322909.2013.839849#.UqcQhuJGZIk




• What Is Different About E-Books?: A MINES for Libraries® Analysis of Academic and Health Sciences Research Libraries’ E-Book Usage Terry Plum and Brinley Franklin, portal: Libraries and the Academy 15, no. 1 (2015): 93-121, doi: 10.1353/pla.2015.0007.


http://muse.jhu.edu/login?auth=0&type=summary&url=/journals/portal_libraries_and_the_academy/v015/15.1.plum.html





• Assessment of the usage of electronic resources at the University of Massachusetts, Amherst: A MINES study using Tableau software for visualization and analysis Rachel Lewellen and Terry Plum, Presentation, 2014 Library Assessment Conference, Seattle, Washington, August 4-6, 2014.


http://www.libraryassessment.org/bm~doc/17LewellenPaper.pdf





MINES Survey Summary

LAC 2014


Key aspects …

• Ongoing assessment service

• R&D opportunity to understand and improve the technology infrastructure

• Inform decision making

• Provide basis for sound actions




Opportunities


Dimensions ofLibrary Service Quality

Information Control

LibraryServiceQuality

Self-Reliance

Equipment

Timeliness

Ease of Navigation

Convenience

Scope of Content

Affect of Service

Library as Place

Reliability

Assurance

Responsiveness

Empathy

Refuge

Symbol

Utilitarian Space


The Printed Library Materials I Need for My Work


Print and/or Electronic Journal Collections I Require for My Work

www.libqual.org


A Library Website Enabling Me to Locate Information on My Own


• The library is not the starting point• The campus is not the work location• The proxy is not the answer• The index is not current• The PC is not the device• User accounts are not well implemented• Failure is not inevitable“interface and experience are baseline requirements for a content

platform just as much as a binding is for a book”




Opportunities


MINES for Libraries™

running continously


use and value of your digital resources


Google Analytics Training


June 25 – San Fransisco

•Web Analytics Basics—what can we measure?•Google Analytics Overview—how it works, implementation and configuration issues, data quality, and privacy•Google Analytics 101—tour of reports, metrics definitions, features, and functions•Advanced Analysis—custom reports, advanced segments, site search reporting, content grouping, event tracking, and e-commerce tracking•Key Metrics for Actionable Insights—library websites, digital libraries, OPACs•Critical Google Analytics Configuration Steps—goal tracking, site search, campaign links, filters, and profiles

http://www.arl.org/events/upcoming-events/event/165#.VSvB3pPMmjA


• “It is critically important for institutions to gain a strong understanding of the value of institutional repositories and digitized materials as these resources represent a large and growing part of the utilization and public awareness of our collections.”

– Box Fox, University of Louisville

http://www.arl.org/stats www.libqual.org


2016 Library Assessment Conference


Thank you

[email protected]

Association of Research Libraries

mines for libraries(tm)

Education