mini case study - hsbc
TRANSCRIPT
THINK GLOBALACT LOCAL
• 85 Countries• 9500 Branches• 100M Customers
85 Countries9500 Branches
100M CustomersWith full customer
satisfaction
Possible?
YES!
Because We approach each country
uniquely, blending with
local knowledge.
- CEO, HSBC
HSBC focused on geographical behavioural and psychological segmentation segment via niche marketing and individual marketing
OUR ADVERTISING STRATEGY
Different Values...
The more you look at the world, The more you realise that what one person values may be different from the next.
Different values...
The more you look at the world, the more you realise that really matters to people.
SPONSORING EVENTZ...
Introducing Personal Economy
The things in life that truly matter. Your family, your home, your passions and your career. Everyone has one. Yours is as unique to you as your fingerprint, and is constantly changing. Each new and exciting stage of life forces us to look deep at our own personal economies.
INTRODUCTIONSEGMENTATIONNETWORKADVERTISING CAMPAIGN
DISCLAIMER...
By- Akshay Mangal
NIT, SuratB. Tech. 2013-17
Co-Founder & CMO
PICTURE POORI
HUI MERE DOST