MINI and the

Power of

Advocates

@rileygibson

I love cars. Maybe a little

too much according

to some (my wife).

I grew up with them.

I’m a huge racing fan.

But, I’ve never loved any

car like I love my MINI.

Some might not understand.

But to me, my MINI is much

more than a pile of steel.

It has a personality.

It has moods. It has

emotions. And it has

gotten me through a lot.

It has gotten me through

long, long road trips.

I got married in it.

It’s a bit like my dog.

I appreciate every little

detail and design choice.

I appreciate every quirk.

I appreciate the sounds

and the driving experience.

I am a true MINI

advocate and I make

sure my friends know it.

And I’m not the only one.

There are a lot of extremely

passionate, dedicated, smart

and creative MINI owners.

Some young, some old.

We are artists.

Entrepreneurs.

Engineers.

Innovators.

Photographers.

Weirdos.

Racing drivers.

And legends.

Imagine if MINI partnered

with advocates for inspiration,

feedback and authentic

content. Imagine if MINI made

us participants in the brand.

We are not just consumers.

We can and will participate.

We want to make MINI even

better and we are your

biggest untapped resource.

Just ask us.

Photos by MINI Advocates on Flickr:

Riley GibsonTim Wang

idovermani rg-fotos

dickdavidNathanaelB

kenjonbroJD the Photog

lincolnbluesfnchng

About Riley + Napkin Labs

Riley is the CEO and Co-founder of Napkin Labs a co-creation and ad-vocate platform for leading consumer product brands around the world.