mini identity guidelines....using the wordmark. the model identification neve r stands alone. mini...
TRANSCRIPT
![Page 1: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/1.jpg)
MINI IDENTITY GUIDELINES.
![Page 2: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/2.jpg)
USING THE SYMBOL.ASSYMMETRICAL PLACEMENT.
![Page 3: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/3.jpg)
USING THE SYMBOL.NEVER CENTERED.
![Page 4: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/4.jpg)
USING THE SYMBOL.OUTSIDE THE FRAME…
![Page 5: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/5.jpg)
USING THE SYMBOL.…OR INSIDE THE FRAME…
![Page 6: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/6.jpg)
USING THE SYMBOL.…BUT NOT FRAMED TOO CLOSELY.
![Page 7: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/7.jpg)
USING THE SYMBOL.VARIABLE POSITIONS.
MINI CLAIM.
![Page 8: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/8.jpg)
USING THE SYMBOL.NO COMBINATION WITH THE MINI CLAIM.
MINI CLAIM.
MINI CLAIM.
![Page 9: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/9.jpg)
USING THE SYMBOL.NO COMBINATION WITH THE WEB ADDRESS.
MINIUSA.COM
MINIUSA .COM
![Page 10: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/10.jpg)
USING THE SYMBOL.NO OTHER LOGOTYPES OR SYMBOLS.
SAMPLE DIVISION
![Page 11: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/11.jpg)
USING THE WORDMARK.ALWAYS SOLID CAPS.
MINI
The MINI wordmarkwithin body copy.
![Page 12: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/12.jpg)
![Page 13: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/13.jpg)
USING THE WORDMARK.ADDITIONS.
MINI SERVICE
MINI COOPER
MINI.COM
MINI Service
MINI Cooper
MINI.com
within body copy, captions, charts ...
within headlines
MINI-Service
MINI-SERVICEnot permitted: hyphenation
![Page 14: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/14.jpg)
USING THE WORDMARK.SINGULAR AND PLURAL.
1 MINI, 2 MINI , 3 MINI ...
1 MINI, 2 MINIS, 3 MINIS ...
1 MINI, 2 MINI'S, 3 MINI'S …
![Page 15: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/15.jpg)
![Page 16: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/16.jpg)
![Page 17: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/17.jpg)
![Page 18: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/18.jpg)
USING THE WORDMARK.THE MODEL IDENTIFICATIONNEVER STANDS ALONE.
MINI COOPER.GO FOR A TESTDRIVE NOW!
See the MINI Cooper andthe MINI Cooper Sat your nearest MINI Dealer.
COOPER.GO FOR A TESTDRIVE NOW!
See the Cooper,the Cooper Sat your nearest Dealer.
![Page 19: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/19.jpg)
MINI TYPE HEADLINEFOR TITLESAND SHORT LEADS.
USING TYPOGRAPHY.HEADLINES…
![Page 20: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/20.jpg)
MINI TYPE HEADLINEFOR TITLESAND SHORT LEADS.
MINI Type boldfor subheadlines.
MINI Type regularfor body copy,captions and chartsand always set in equal size.
USING TYPOGRAPHY.HEADLINES AND BODY COPY.
![Page 21: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/21.jpg)
HEADLINES AND SHORT LEADSMAY APPEAR IN COLOR.
Body copyalways appears inwhite on blackor black on white.
USING TYPOGRAPHY.COLORED TYPE.
![Page 22: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/22.jpg)
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
Text is setexclusively flushleft and ragged...
![Page 23: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/23.jpg)
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
...or rightand ragged.
![Page 24: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/24.jpg)
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
Centeredtext
is notpermitted.
![Page 25: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/25.jpg)
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
The headline mustpresent the same colorlike the frame ...
![Page 26: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/26.jpg)
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
... or could be simplewhite.
![Page 27: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/27.jpg)
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
Body copy, Body copyBody copy, Body copyBody copy, Body copyBody copyBody copy
Text (headline / body copy)is inside the frame ...
![Page 28: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/28.jpg)
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
... or outside the frame.
Body copy, Body copyBody copy, Body copyBody copy, Body copy
Body copyBody copy
![Page 29: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/29.jpg)
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
Body copy, Body copyBody copy, Body copyBody copy, Body copy
Body copyBody copy
... or outside the frame.
![Page 30: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/30.jpg)
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
Headline always adjoinsone bar of the frame: left...
MINIHEADLINE
... right
![Page 31: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/31.jpg)
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
MINIHEADLINE
... top... ... or bottom.
![Page 32: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/32.jpg)
USING TYPOGRAPHY.POSITION.
MINI HEADLINE
Body copy, Body copy,Body copy, Body copy,Body copy, Body copy,Body copy, Body copy,
Body copyBody copyBody copyBody copyBody copy
Body copy can adjoin the bar of the frame...
![Page 33: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/33.jpg)
USING TYPOGRAPHY.POSITION.
MINI HEADLINE
Body copy, Body copy,Body copy, Body copy,Body copy, Body copy,Body copy, Body copy,Body copyBody copyBody copyBody copyBody copy
...but doesn´t have to.
![Page 34: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/34.jpg)
USING COLORS.THREE BRAND COLORS:BLACK, WHITE AND GREY.
![Page 35: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/35.jpg)
USING COLORS.BLACK IS THE BASIC COLOR.
![Page 36: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/36.jpg)
USING COLORS.15 DESIGN COLORS. STRONG ACCENTSWITHIN A DARK ENVIRONMENT.
![Page 37: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/37.jpg)
USING COLORS.15 DESIGN COLORS. STRONG ACCENTSWITHIN A DARK ENVIRONMENT.
![Page 38: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/38.jpg)
USING COLORS..…UNLIMITED COMMUNICATION COLORS.
![Page 39: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/39.jpg)
USING COLORS.COMMUNICATION COLORSARE RECEIVED FROM COLOR IMAGES.
![Page 40: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/40.jpg)
USING COLORS.DON'T COMBINE COLOR IMAGES WITHDESIGN COLORS.
TEXT TEXT
TEXT TEXT
![Page 41: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/41.jpg)
![Page 42: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/42.jpg)
USING COLORS.WHEN TO USE WHICH COLORS?
?
![Page 43: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/43.jpg)
![Page 44: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/44.jpg)
![Page 45: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/45.jpg)
![Page 46: MINI IDENTITY GUIDELINES....USING THE WORDMARK. THE MODEL IDENTIFICATION NEVE R STANDS ALONE. MINI COOPER. GO FOR A TEST DRIVE NOW! See the MINI Coope r and the MINI Cooper S at your](https://reader034.vdocument.in/reader034/viewer/2022052015/602c4b567f64df5a282118df/html5/thumbnails/46.jpg)
USING COLORS.FRAMES: MAX. TWO COLORS PER PAGE.HEADLINE COLOR = FRAME COLOR.
TEXT.TEXT.
TEXT.TEXT.
TEXT.TEXT.
Brand colors can always be added and help to avoid a tutti fruttiappearance.