Mini textual analysisContent:

1. Lily Allen (not fair)2. Pixie Lott (turn it up)3. Pit Bull (I know you want me) 4. Black eyed peas (meet me halfway 5. Kid Cudi (pursuit of happiness) 6. Soundgarden (black rain)7. Lil Wayne (Drop the world)8. Katy Perry (Californian girls)9. Scepta (cross my heart)10. Linkin Park (new divide)

Year 13 media coursework

ArtistLily Allen

TrackNot FairGenre

Typeperformance

Positive commentsThe setting in an old bard style club really

fits in with the song and the lighting is very good

Negative comments The hole clip is on performance and there is no story to the video. Also the shots can be quite long witch makes the video quite

boring

Personal score5/10

Textual analysis score6/10

ArtistPixie Lott

TrackTurn it up

Genre

TypeNarrative + performance

Positive commentsAll the shots are very short which make the

video more interesting and exciting and the lighting was very good. Also the

transitions where mostly straight cuts making the video run faster and more

smoothly.Negative comments

The video was only on narrative and there was no performance on stage or with any

musicians making the video less interesting.

Personal score9/10

Textual analysis score8/10

ArtistPitbullTrack

I know you want meGenre

Typeperformance

Positive commentsIt has a wide range of camera shots and all

the shots are shot making the video run quickly.

Negative comments The super imposed text over the video give it quite and amateur in feel and the there

is only one location. There is only performance no narrative because the only

thing that happens through the video is good looking women dancing with him

Personal score6/10

Textual analysis score6/10

ArtistBlack eyed peas

TrackMeet me halfway

Genre

TypeConcept + narrativePositive comments

With a wide range of camera angles and composition as well as the wide range of locations and editing that has gone into

this video makes it amazing and enjoyable to watch

Negative comments I have no real negative comments about

this videoPersonal score

10/10Textual analysis score

10/10

ArtistKid Cudi

TrackPursuit of happiness

Genre

TypePerformance

Positive commentsThe editing is really good with the slow

motion of every one apart from kid Cudi far more important than every one else or that he sees things in different way to others. The costume, props and setting are all

really good and make the video look really pimp.

Negative comments There could of been more of a storey to the

video and a wider range of camera movement.

Personal score7/10

Textual analysis score9/10

ArtistSoundgarden

TrackBlack rain

Genre

TypeConcept + performance

Positive commentsThe concept of the video is good with all the graphics used to make the video in a

cartoon dimension adds an interesting feel to the video because it is different.

Negative comments There is little performance and when there

is their is no lip sinking it’s just people playing instruments. It doesn’t make sense

in some parts.Personal score

7/10Textual analysis score

9/10

ArtistLil Wayne

TrackDrop the world

Genre

TypePerformance + narrative

Positive commentsA very good low angle is used to show how powerful Lil Wayne is and a high angle is used of the other people fighting to show

they are weak.Negative comments

In some of the shot the full image isn’t shown and the signers heads go out of the

shot.Personal score

9/10Textual analysis score

9/10

ArtistKaty Perry

TrackCalifornia Girls

Genre

TypeConcept + performance

Positive commentsThere is a wide range of camera

composition and lots of short sharp shots. The video is very colourful which makes it

more enjoyable to watch.Negative comments

There is no real negative comments I can think of apart from the rule of thirds hasn’t

been used to well.

Personal score10/10

Textual analysis score9/10

ArtistSkepta Track

Cross my heartGenre

Typeperformance

Positive commentsLoads of different camera movements,

composition and loads of really short and quick shots making the flow of the video

really fastNegative comments

People’s heads and body parts are cut off in some shots and very few locations used

making the video seem restricted and boring.

Personal score8/10

Textual analysis score7/10

ArtistLinkin Park

TrackNew divide

Genre

TypeConcept + narrative + performance

Positive commentsThe video is amazing with loads of

different editing effects and the video is made up of all three types concept,

narrative and performance. The dubbing is really good as well. Negative comments

The only negative comment that body parts are cut off in quite allot of shots like

when he sticks his hand out and half of it is cut off.

Personal score10/10

Textual analysis score9/10