minimum viable marketing
TRANSCRIPT
RITIKA PURI CO-FOUNDER
STORYHACKERS
Minimum Viable Marketing Achieve big goals by ‘launching’ small
SO. MUCH. STUFF.
Increase conversion rates.
Build brand visibility. Generate leads.
Run A/B tests. Increase retention.
Prove marking ROI.
Get more customers.
Generate high margins.
WHAT SHOULD YOU DO
SUCCESS = PROCESS
VALIDATE YOUR IDEAS
STEP 1
GOAL: Test your marketing concepts on a smaller scale.
CLARITY.FM GOAL:
Generate web traffic through blog
SOLUTION: ‘Soft launch’ blog posts
INVESTOPEDIA GOAL:
Acquire paid traffic in heavy bursts
SOLUTION: Learn at a capped media spend
MIGHTY HANDLE GOAL:
Determine packaging concept for Walmart Test
SOLUTION: Learn using small ad spend
See the story here: http://leanstartup.co/heres-how-5-companies-
create-remarkably-innovative-cultures/
STEP 2
CONDUCT CUSTOMER
DEVELOPMENT
GOAL: Figure out what’s interesting to your target audiences.
CURIOSITY GOAL:
Encourage sign-ups and retention
SOLUTION: Revamp messaging on
landing pages
THE LEAN STARTUP
CONFERENCE GOAL:
Brand awareness and customer engagement
SOLUTION: Blog + syndication
RUN CONTINUOUS TESTS
STEP 3
GOAL: Fail fast. Succeed faster
STEP 1 Validate your marketing ideas.
STEP 2 Conduct customer
development.
STEP 3 Run continuous tests.
WHY DO THESE STEPS
MATTER?
Save money Predict marketing results Eliminate bottlenecks Move on to successes, faster
[email protected] [email protected]
THANK YOU!
Keep in touch with the Storyhackers team! Reach out to Ritika or Justin, any time.
Love the design? Send props to the team at SixtyNorth: www.behance.com/60DegNorth