2015 Media Kit

MINING.com

InfoMine Inc.Suite 900, 580 Hornby Street, Vancouver, BC, V6C 3B6, CanadaTel: +1 604 683 2037 Toll free: +1 888 683 2037 (Canada & USA only)Fax: +1 604 681 4166

MINING.com is a division of InfoMine.

Table of Contents

About Us ....................................................................................................2At A GlanceEmail TotalsSocial MediaAccolades

Website Advertising Rate Card ..........................................................7Banner Ads and Sponsor Post BackgrounderSponsor ContentSponsor LinksInterstitial AdvertisingWebinars

Email Advertising Rate Card ............................................................ 14Mining News DigestCommodity Digests Regional News Digests

Other Advertising Rate Card ........................................................... 18Mobile Advertising App Advertising

Ad Specifications ................................................................................. 20

Contact Us .............................................................................................. 23

1

Thanks for reading! MINING.com covers mining and mineral exploration from majors to juniors. Coverage includes base metals and precious metals, as well as reports from some of the leading mining jurisdictions throughout the world like Australia and Africa.

MINING.com is growing fast. Since launching in February 2011, we’ve reached 1.1 million page views per month. Our email sign ups for all our weekly and daily digests total 539,976 addresses.

Contact sales@mining.com or 604 683 2037

Worldwide Mining CoverageMINING.com is our English edition that covers leading mining news throughout the world. Our flagship email publication, Mining News Digest, is published six-days a week.

Readers can also sign up for one of our commodity or regional digests like the Gold News Digest, Copper News Digest or Australia News Digest.

MINING.com Offers Mobile Apps for Android and Apple iPhoneStay up to date with global mining news. Share news directly from the app using email or via social media like Twitter and Facebook.

A Spanish and Portuguese Audience We publish websites and digests in Spanish and Portuguese directed at the Latin American market. Contact us for more information.

Suppliers and EquipmentWe also publish a digest for the suppliers and equipment companies to the mining industry. Contact us for traffic totals and advertising packages.

Abo

uts

At A Glance

32

Readers’ Job Function2

Management 23%Executive or Owner 21%Technical 22%Operations 4%Administrative 5%Other 25%

Sector2

Mining Company 33%Consultancy 15%Mining Supplier 13%Exploration Company 8%Educational Institute 4%Government 3%Other 24%

Education2

Graduate school, such as masters or PhD

33%

University Diploma 30%College Diploma 14%Other Postsecondary 11%High School Diploma or Less 12%

Income3

0-$50,000 36%$50,000-$100,000 33%$100,000-$150,000 17%$150,000 14%

Traffic1

Monthly Visitors/Sessions 675,016Pageviews/Screens 1,017,112

Email Subscribers

Total Daily, Weekly, Monthly Email Subscriber List

531,421

Daily Mailout Email List 257,170

Mobile Traffic Pageviews %1

Desktop 54%

Smartphone or tablet 46%

Top Visiting Cities1

1. Toronto2. Perth3. London4. Vancouver5. Brisbane6. Sydney7. Calgary8. New York9. Montreal10. Melbourne

Top Visiting Countries1

United States 27%Canada 25%Australia 9%

1 Google Analytics, March 20152 Readers’ survey from spring 20123 Quantcast, August 2014. US demographic data only

Social MediaEmail Totals

54

We are big on email. Our total email list for all our weekly and daily digests total over 530,000 addresses1.

Flaghip News Digest

Mining News Digest Daily 223,047

Commodity Digests

Coal News Digest Weekly 27,248Copper News Digest Weekly 28,914Diamond News Digest Semi-monthly 23,655Gold News Digest Daily 34,123

Iron Ore News Digest Weekly 25,791Oil Sands News Digest Semi-monthly 8,610Potash News Digest Semi-monthly 17,432Rare Earth News Digest Semi-monthly 6,668Silver News Digest Weekly 21,030Uranium News Digest Semi-monthly 6,446

Country and Regional Digests

Africa News Digest Weekly 10,847

Asia News Digest Weekly 7,301

Australia News Digest Weekly 10,091

China News Digest Weekly 6,575

Europe News Digest Weekly 6,321

Latin America News Digest Weekly 7,891

Portuguese and Spanish Digests

Argentina Daily 3,433

Brasil Daily 9,945

Chile Daily 5,817

Mexico Daily 4,229

Peru Daily 8,241

Suppliers DigestSuppliers and Equipment Digest Weekly 22,766

1 Totals from March 2015

The conversation is going social and MINING.com leads. Social media is our fastest growing traffic source and our best medium for reader engagement. It is also ideally suited for mobile. 1

1 Totals from Mrch 2015

Accolades

76

Accolades

Our editors’ work has appeared

in BBC, CBC, Canadian Investor,

YCharts, Business in Vancouver and

Business Insider.

AdvertisingWebsite Rate

Card

7Online Campaign

Email Newsletter Design and Engagement

Use of Social Media

Excellence in Digital JournalismJack Webster Awards finalist, 2014

&Ads

Banner

SponsorPosts

3

4

5

6

21

3

4

5

6

2

728w x 90h Price: $2,700Duration: MonthlyRotation: 20%

200w x 90h Price: $5,250Duration: MonthlyRotation: Fixed

Sponsor Post Price: $1,700Duration: WeeklyRotation: Fixed

300w x 250h Price: $1,350Duration: MonthlyRotation: 10%

300w x 250h Price: $2,100Duration: MonthlyRotation: 20%

300w x 250h Price: $1,800Duration: MonthlyRotation: 20%

Sponsor Post Price: $1,400Duration: WeeklyRotation: Fixed

1

98

�� Runs on MINING.com’s front page in the two vertical gutters on the right- and left-side of the page.

�� Image is clickable. Client can mix text and images.

Backgrounderor Gutter

9

Price $2,500Duration Seven daysRotation Run-of-site

7

7

Sponsor Content

Highlights

Sometimes you need to tell a longer story. Sponsor content is ideal for video embeds, registration forms, downloadable reports and email sign ups. Your content is native and mobile friendly.

A prominent spot for your sponsor content headline to appear

A two-column spread on the homepage

Mobile platform inclusion, both on our apps and mobile-friendly sites.

Price $3,000Duration Seven daysAppears Run of site

Video Adding video is free. We can help you shoot and produce a video for an additional $500

3

1

2

10

Sponsor Links

Price $500Duration One monthRotation FixedAppears Run-of-site

Have a short message?

Buy a sponsor link that will run throughout the site. Ad must include a mix of text and an image.

11

12

An interstitial ad, which runs on the website, is a splash page that is typically displayed for around 10-15 seconds before visitors reach a desired content page.

Site-wide or geo-targeted interstitial advertising is available.

AdvertisingInterstitial

Prices based upon region ad runsWorldwide $2,500

North America $1,500Europe $1,000

Australia and New Zealand $750Asia $500

Africa $500South and Central American $500

We are your webinar expert.

Our company has hosted over 100 webinars with registrants from all over the world. We have partnered with Antamina, Goldcorp, Barrick Gold, Rio Tinto and University of British Columbia to name a few. Events have been run in Spanish, Portuguese, French and even Mongolian!

Our webinar for GEA Westfalia was a finalist in the Canadian Online Publisher Awards category, best online campaign.

Our webinar package includes the following elements:

MarketingRegistration and landing pagesContests to draw registrantsHostsLive technical help before, during and after the webinar

Contact us for pricing.

WebinarsWorkshops

13

Duration Seven daysAppears Run of site

Screenshot of a live webinar conducted by GEA Westfalia in the spring of 2014

15

Rate Card

Mining News

Digest

3

4

2

1 Sponsor Digest Post Position One*Price: $2,500Duration: Week

Sponsor Digest Post Position Two*Price: $1,900Duration: Week

Sponsor Digest Post Position Three*Price: $1,350Duration: Week

180w x 150h BannerPrice: $1,500Duration: Month

120w x 60h BannerPrice: $500Duration: Month

180w x 150h BannerPrice: $1,200Duration: Month

* Note that the client can opt to run a 180w x 150h banner ad in the Sponsor Digest Post positions.

AdvertisingEmail Digest Rate

Card

14

5

6

1

2

3

4

65

RateCard

3

4

2

1 Sponsor Digest Post Position One*Price: $2,500Duration: Monthly

Sponsor Digest Post Position TwoAd runs in digest specified by the clientPrice: $600Duration: Monthly

180w x 150h Banner*Price: $1,000Duration: Monthly

120w x 60h Banner*Price: $500Duration: Monthly

* Ad runs in ALL the commodity digests. Note that the client can opt to run a 180w x150h banner ad in the Sponsor Digest Post positions.

Commodity digests have high user engagement. The open rates are high. Commodities covered are the following:

Digests Commodity

3

3

1

2

4

3

2

1

We run regional digests for following areas:

�� Australia News Digest

�� China News Digest

�� Africa News Digest

�� Asia News Digest

�� Europe News Digest

�� Latin America News Digest

Also note we have digests written in Spanish and Portuguese.

RateCard

Digests Country and Regional

Sponsor Post Position OnePrice: $800Duration: One month

Sponsor Post Position TwoPrice: $600Duration: One month

Banner Ad 180x150Price: $500Duration: One month

3

33

1

2

16 17

�� Coal News Digest

�� Copper News Digest

�� Diamond News Digest

�� Gold News Digest

�� Iron Ore News Digest

�� Potash News Digest

�� Rare Earth News Digest

�� Silver News Digest

�� Uranium News Digest

19

App AdvertisingBanner

Our second mobile offering, in app banner adverting, appears in all our apps: iPad, iPhone and Android.The banner is exclusive. Mobile is one-third of MINING.com’s traffic.

Price $1,200Duration One month

Ad size 300w x 50h pixels for iPhone and Android apps AND 728x90 for iPad.

Rotation FixedAppears Bottom of screen of all our apps

18

There are two options for banner advertising on mobile, our mobile friendly website (pictured below)

or advertising within our apps. The banner is exclusive. Mobile is one-third of MINING.com’s traffic.

Mobile Advertising Banner

Price $1,200Duration One month

Size 300w x 50h pixelsRotation FixedAppears Bottom of screen of mobile

friendly site

20

Specifications

Banner Ads

Location Run of site excluding advertising pages, about pages and special feature postsFile format GIF, JPG or PNG

Max file size 40K for 300x250, 180x150 and 728x90Other guidelines No flash

Animated GIFs are limited to 10 seconds with no loops

Sponsor Website Post

Location Run of site excluding advertising pages, about pages and special feature posts Length The client can run all text or an image and some text, but the total length

of the post is limited to 10 centimetres deep. As a rough guideline, keep your post to 270 characters, including spaces, and use an image that is no more than 240 pixels wide and 141 pixels high. A post that is just all text can use 600 characters including spaces.

Headlines Sentence case only. No ALL CAPS permitted.Special formatting Bold formatting and different font colouring are permissible. The font style has to

stay the same. Links allowed The title or the hyperlinks in the post can link through to a client’s website.

Duration Seven days.

Sponsor Digest Post

Length The box should only be 6 cm deep. If the client opts to include an image, that translates to about 80 words or about 550 characters with spaces. The images should be no more than 150 pixels wide and 150 pixels deep. If the client opts not to run an image, the client can run about 100 words or 700 characters with spaces.

Headlines Sentence case only. No ALL CAPS permitted.Duration Seven days

Special formatting Bold formatting and different font colouring are permissible. The font style has to stay the same.

Banner ad option Clients can opt for a 180w×150h banner ad in the digest sponsor post spot.

Mobile Banner

Size iPhone and Android size 300w x 50h. iPad 728x90Images Images may be JPEG, PNG or animated GIF. T

Maximum file size Recommended file size of less than 50KB for optimal loading times

21

Interstitial Advertising

Size 625w x 440hLocation Run of site excluding advertising pages, about pages and

special feature postsMax file size 80KB

Max Video Length 30 secondsDuration of Display 10 seconds max

Sponsor LinksNumber of Characters Total text must be less than 89 characters with spaces.

Size Image is a thumbnail, no greater than 50w x 20h.

Location Run of site excluding advertising pages, about pages and special feature posts

Backgrounder

Size Max 80KBImages GIF, JPG or PNG

Appears Run of site excluding advertising pages, about pages and special feature postsLink Yes

Other guidelines Backgrounders are limited to one-run per month Amount of text be limited, 50 characters max. No video, audio or animation. No mirroring of left and right guttersFade edges to a solid color for a more aesthetically pleasing experience. Gutters should not scroll with the page. Clickable area is restricted to the gutter image’s dimension.Gutter treatments require pre-approval.This product is only supported on desktop devices.

Sponsor Content

Guidelines Sponsor content is a special exception to the rest of our advertising. There is a lot more creative freedom for including video, sign up forms and gallery images. Contact us so we can show you examples of past campaigns and take you through the possibilities.

22

ContactAdvertising on MINING.com?Contact sales@mining.com to learn more.

Editorial Staff

Michael McCrae Publisher mmccrae@mining.com +1 604 683 2037 ext. 236 @michaelmccrae

Frederik Els Editor fels@mining.com +1 604 683 2037 ext 250 @frikels

Cecilia Jamasmie Editor cjamasmie@mining.com +1 902 482 4729 @ceciliajamasmie

23