CONTENTSList of Contents Page NoCHAPTERI1.1 INTRODUCTION 11.1.1 VISION 11.1.2 MISSION 11.1.3 VALUES AND ETHICS 11.2 HISTORY O THE COMPANY 21.3 MILE STONES 31.! COMMUNICATION !1." OR#ANISATIONAL STRUCTURE "1.$ CORPORATESOCIAL ESPONSI%ILITY $1.& CORPORATE #OVERNANCE &CHAPTER II ' INANCE2.1 CAPITAL STRUCTURE (2.2 COST O CAPITIAL )2.3 INANCIAL PERORMANCE 1*2.3.1 EPS 112.3.2 DIVIDEND 122.3.3 RATIO ANALYSIS 1!2.3.! +OR,IN# CAPITAL 1)2.3." CASH LO+ 2*2.3.$ RECONCILLATION STATEMENT 212.3.& P%T 222.3.( PAT 222.3.) CAPITALISATION 22CHAPTER III' HRM3.1 HR PLANNIN# 233.2 RECRUITMENT AND SELECTION 2!3.3 S,ILLS DEVELOPMENT 2$3.! CAREER #RO+TH 2&3." +ELARE MEASURES 2)3.".1 SOCIAL 2)3.".2 HEALTH - SAETY 311CHAPTER IV'MAR,ETIN#!.1 RAN#E O PRODUCTS .PRODUCE MI/ 33!.2 PRICIN# 3!!.2.1 STP0SE#MENTATION1TAR#ETIN#1POSITIOIN#2 3"!.2.2 PRICIN# STRATE#IES 3)!.3 PLACES !*!.! PROMOTION !2CHAPTER V' PRODUCTIONS AND OPERATIONS".1 TECHNOLO#Y !3".2 PRODUCTION CAPACITY !!".3 OPERATIONS !"".! RESEARCH AND DEVELOPMENT !$CHAPTER VI' INDUSTRY PROILE !(%I%ILIO#RAPHY "$23