ministry of culture, sports and tourism

8/3/2019 Ministry of Culture, Sports and Tourism

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Culture Enjoyed by Everyone:

Happy Republic of Korea


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Ministry of Culture,Sports and Tourism (MCST)

The principal objectives of the MCST are to improvethe quality of cultural life and the physical health of Koreas

citizens and to play a role in developing the nation into

a culturally advanced country of the 21st century. It will

achieve these aims by preserving and passing on the

traditional culture, as well as supporting its modernization,

expanding the nations cultural and art domains, cultivating

the cultural content industry, developing sustainable

tourism resources and promoting tourism, cultivating the

international tourism industry, and promoting elite sports as

well as sports for all.

( )


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,

Table of Contents

Vision and Mission 06

Expansion of the Opportunities for Citizens to 10

Enjoy Culture and Promotion of the

Autonomy and Creativity of Art

Development of Cultural Content 16

Industry as a Next-Generation

Growth Engine

Development of the Tourism 22

Industry as a New Growth Engine

Strengthening of the International 26

Competitiveness of Sports in Korea.

Enhancement of the Cultural Korea Brand 32

Organization and Functions 36


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The vision is to ensure that allcitizens can enjoy a culturally rich life

and create a Happy Korea through

culture.

The Ministrywill establish

an autonomous and creative culturalenvironment by expanding the

cultural welfare of Koreas citizens and

promoting cultural donation/sharing

programs, extending education on

culture and art, supporting real-

life-centered creative activities,

and assuring fair competition and

opportunities.

To strengthen nationalcompetitiveness, the Ministry will

develop the infrastructure of the

contents industry, support the

development of the tourism industry as

a major growth engine, and strengthen

the international competitiveness ofsports in Korea.

06 07

VISIONAND MISSION


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Culture Enjoyed by Everyone

: Happy Republic of Korea

Improving the public understanding of

the governments performance through

communication and sympathy

01 Expansionofculturalwelfareforalienatedclasses

02 Increasingculturaldonationandsharing

01 Enhancingcapabilityforautonomyandcreativity

02 Constitutingcreativeculturalspace

01 Creatingbusinessconditionsforglobal

CulturalContentIndustry

02 Cultivatingcontentthatcreatesmarketsfornext

generationfornextgeneration

03 Constructionofhealthyenvironmentforcopyright

distribution

01 Attracting10millionforeigntouristsperyear02 Promotionofcivilinverstmentintourismindustry

03 Expansionofculturalandtourismdevelopmentof

thetheFourMajorRiversRestorationProject

andnational leisure

01 Strengtheningsportsdiplomacy

02 Epoch-makingimprovementofconditionsfor

participationinsportsactivities

03 Systematicandstrategiccultivationof

special izedsports

01 Securinginfrastructureforoverseaspromotionand expandinginermationalinterchange

02 Cultureenjoyedbytheworld

01 Constitutingfairtradeenvironment

02 Reinforcementofcompetitivenessforsmall-and

medium-sizedcompaniesandsmallerbusinesses

08 09

Happy experlence

through

Culture for

autonomy and

creativity

Contents industry as

growth engine of

next generation

Tourism industry asthe new growth

engine

Reinforcement of

international

competitiveness

for sports

Branding

cultural Korea

Fair opportunlty

and competition

HwaseougFortressinSuwon,Gyeonggi-doProvince


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10 11

EXPANSION OF THEOPPORTUNITIES

FOR CITIZENS TOENJOY CULTURE

AND PROMOTION OFTHE AUTONOMY ANDCREATIVITY OF ART

Introduction of voucher programs inculture, travel, sports, and other areasto improve the cultural welfare of theneglected.

Better access to performance culture,free use of cultural facilities, andtraveling cultural projects that visitculturally isolated areas such as ruralregions and social welfare facilities.

Support for cultural, athletic,and tourism programs to enablemulticultural families to lay thegroundwork for the social integrationof the increasing number ofimmigrants.

PROMOTION OF THECULTURAL WELFARE OFTHE NEGLECTED SECTORS

OF SOCIETY

01


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12 13

Promotion of cultural donation via

programs for enterprises supportingthe arts and shared growth through

better par tnerships.

Expansion of cultural volunteer

programs such as talent-sharing for

the neglected, support for religious

programs, and promotion of a life-

respecting culture and hope sharing

using religious counseling facilities.

EXPANSION OF CULTURALDONATION/CULTURAL SHARING

02 PROMOTION OF CULTURAL ANDART EDUCATION TO ENSURECITIZENS HAVE THE RIGHT TOENJOY CULTURE AND IMPROVE

THEIR CREATIVITY

03

52.2%

45.2%41.9%

38.9%47.1%

51.5%51.4% 49.1%

77.1%76.5%

71.4% 74.0%

Cultural Enjoyment by Citizens

2010 2006 2003

67.2%67.3%

65.8%

62.4%

2008

Attending art events

Use of cultural facilities

Visiting cultural and historic sites

Participating in local festivals

Source

2010CulturalEnjoymentSurvey

(Surveyinterval:3yearsuntil2006and2yearsthereafter)

Creation of favorable conditions for all

citizens to receive systematic cultural

and art education and fair learning

opportunities.

Appointment of dedicated art

instructors in Korean classical music,

drama, lm, dance, animation/

cartoons, handicrafts, design, andpictures to elementary/middle/high

schools to improve the creativity and

character of students.

Support for local social/cultural/

artistic activities such as special

interest group activities, festivals,

and concerts as well as

facilities and

organizations for

socially neglected

sectors such as senior

citizens and the

disabled, in order to

promote social/cultural/

art education.

YonhapNewsAgency:CloudBand


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14 15

Development of the next generationof young artists by discovering andcultivating gifted youngsters throughlearning centers for the artisticallygifted and young talent camps andby promoting the mentoring systemunder renowned artists.

Development of cultural professionalssuch as culture and art producers andmanagers, translators, culture and

art overseas marketing professionals,cultural and ar t education planners,and local cultural professionals.

Development of global talentsin traditional art by operating atraditional art overseas residenceprogram to support collaboration

with foreign artists and mutualinterchange, cultivation of talentedKorean classical music composers,

and support for the creative activitiesof new artists.

Creation of unique cultural spaces bycreatively utilizing modern industrialproperties and idle facilities; buildingcultural towns, districts, or streetsin each region; promoting traditionalmarkets through culture; andexpanding public design and specialcultural projects.

Development of a multi-windowsystem for the proliferation of culturein everyday life - such as nationalexpansion of Korean classical musicbroadcasting, production of mobilebroadcasts, and operation of theNational Digital Library.

Expansion of cultural spaces andservices such as public libraries,museums, literature halls, mini

libraries and local cultural centers;and establishment of and supportfor citizens cultural clubs with the

voluntary participationof citizens.

CULTIVATION OF CULTURALTALENTS TO LEAD THE CULTUREOF THE NEXT GENERATION

DEVELOPMENT OFVARIOUS PROJECTS ANDINFRASTRUCTURE TO CONTINUEAND ADVANCE KOREAN

CULTURE

04 05


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01DEVELOPMENT OFCULTURAL CONTENT

INDUSTRY ASNEXT-GENERATIONGROWTH ENGINE

Promotion of the Cultural Contentindustry through cooperation amonggovernment agencies by operating theCultual Content Industry PromotionCommittee in the Ofce of the PrimeMinister; and establishment of a stablenancial environment by creating afund for the production of global mediaproducts and operating a productionmedia value assessment system.

Development of creative professionalsthrough planning and marketing,project-linked training programs, andexchanging students with renownededucational institutes in othercountries; and support for technologydevelopment in all cultural areassuch as virtual reality, computergraphics, games, copyright protectiontechnology(DRM), and u-learning.

Establishment of the basis to create anew future for the media industry bystrengthening the digital newspaperindustry, improving the transparencyand reliability of the newspapermarket, and running a campaignto promote the reading of digitalnewspapers in a bid to help theprinting/media industry cope withrapid environmental changes suchas the diversication of new digitalmedia.

ESTABLISHMENT OFINDUSTRIAL BASIS TOCULTIVATE GLOBAL MEDIAPRODUCTS

SamsungElectronics


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01DEVELOPMENT OFCULTURAL CONTENT

INDUSTRY ASNEXT-GENERATIONGROWTH ENGINE

Promotion of the Cultural Contentindustry through cooperation amonggovernment agencies by operating theCultual Content Industry PromotionCommittee in the Ofce of the PrimeMinister; and establishment of a stablenancial environment by creating afund for the production of global mediaproducts and operating a productionmedia value assessment system.

Development of creative professionalsthrough planning and marketing,project-linked training programs, andexchanging students with renownededucational institutes in othercountries; and support for technologydevelopment in all cultural areassuch as virtual reality, computergraphics, games, copyright protectiontechnology (DRM), and u-learning.

Establishment of the basis to create anew future for the media industry bystrengthening the digital newspaperindustry, improving the transparencyand reliability of the newspapermarket, and running a campaignto promote the reading of digitalnewspapers in a bid to help theprinting/media industry cope withrapid environmental changes such

as the diversication of new digitalmedia.

ESTABLISHMENT OFINDUSTRIAL BASIS TOCULTIVATE GLOBAL MEDIAPRODUCTS

PeopleplayavideogameatSKTelecomsT.um


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CULTIVATION OF KEY NEXT-GENERATION MEDIA TO HELPADVANCE THE CULTURALCONTENT INDUSTRY

02

Development of next-generationconvergence media by building the 3Dproduction infrastructure at the DMCin Sangam- dong, supporting the sharedgrowth committee for cooperationbetween large and small companies,and supporting the production of SNScontent for smart TVs.

Expansion of the creative infrastructure

for key media and support for the mediabusiness to penetrate global marketsin lm, games, music, animation,cartoons, broadcasting, and publishing;and support for the continuingexpansion of Hallyu (Korean wave)by expanding cooperation among the

Asian media industries and promotingbidirectional cultural exchange.

18 19

Cultural Content Industry Revenue,

and Proportion of GDP

Source

2005~2009(2010MediaIndustryStatistics,MinistryofCulture,

SportsandTourism(MCST)/KoreaCreativeContentAgency

(KOCCA)),2010(Q42010andAnnualMediaIndustryTrendAnalysis

Report,MCST/KOCCA),GDP(EconomicStatisticalSystem:Nominal

GDP,BankofKorea)

(Unit:KRW10billion,%)

2005 2006 2007 2008 2009 2010

6.6% 6.9% 6.6% 6.4% 6.5% 6.2%

5,726

6,277

6,441

6,601

6,900

7,254

Total Revenue

Proportion of GDP


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20 21

Creation of a media industrypowerhouse based on an advancedcopyright culture by establishingthe appropriate legislation, F TAtrade cooperation on the culture andprotection of overseas copyrights,and education on and promotion ofcopyright.

Establishment of a fair and user-friendly media environment bypromoting a digital copyright clearinghouse, improving the copyrightconsignment management system,supporting copyright protectiontechnology R&D, and supporting thecreation of joint works.

Development of the 24x365 copyrightsystem by strengthening enforcement

of laws and regulations againstillegal copying by the copyrightspecial police, upgrading illegal workevidence collection systems such asICOP, and promoting home-basedonline monitoring.

DEVELOPMENT OF A SOUNDCOPYRIGHT DISTRIBUTIONSTRUCTURE ANDAN ENVIRONMENT CONDUCIVE

TO THE USE OF CONTENTS

03Global Market Share of KoreanCultural Content Industries

Semiconductor

Automobile

ICT

Steel

Home Appliance

Cultural Content industry

All Industries

4,664(100%)

515(1

1%)

376(8.1%)

376(8.1%)136(2.9%)31(0.6%)

318(

6.8%)

Comparison of Exports of theCultural Content Industryand Other Major Industries (2010)

SourceImport/ExportTrends(December2010),KoreaCustomsService

*PWCtabulatedthedomestic

(consumption)marketsoflms,

music,TV,radio,outdooradvertising,

Internetadvertising,Internetaccess,

newspapers,magazines,books,and

B2Bpublications.Itshowssome

discrepanciesfromthenational

mediaindustrystatistics.

Source

PWC(2011),GlobalEntertainment

&MediaOutlook:2011-2015

(unit:USD100million,%)

Korean CulturalContent

Industries

Film 1.541(1.8%)

Music 361(1.5%)

Broadcasting

2,905(1.4%)

Internet Access

13,224(4.9%)

Publication

7,210(1.6) 86,22223,440

203,083

269,927

459,014

(2010/unit:USDmillion,%)


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Development of Koreas historicand cultural properties - such as the1,000th anniversary of taekwondo,the Tripitaka Koreana, Slow City, 33temples of the Buddhist Goddess, andtemple stay programs - into tourismresources

Development of various tourismbusinesses by establishing the

conditions required to develop Koreasfood culture into a global tourismresource, developing regional foodtourism courses, and developingtourism packages that include tourcourses of globally popular drama setsand locations.

Establishment of the conditionsrequired for creative competition inthe commercial sector by developingoutstanding travel products,supporting exemplary travel agencies,and promoting a fair travel campaignto establish the climate for sound andhealthy travel in the tourism industry.

DEVELOPMENT OF VARIOUSTOURISM RESOURCESTO FOSTER THE TOURISMINDUSTRY

01DEVELOPMENT OF THETOURISM INDUSTRY AS

A NEW GROWTH ENGINE

JejuVolcanicIslandandLavaTubes


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STRENGTHENING OFTHE INTERNATIONAL

COMPETITIVENESS OFSPORTS

Participation in Citizen LifePhysical Education(surveyedevery3yearsbefore2006andevery2yearsafter2006)

1989 1991 1994 1997 2000 2003 2006 2008 2010

27.2

34.7

37.638.8

39.8

44.141.5

33.434.2

*Participating2~3timesaweekforlongerthan30minutes

Support for the establishment oflocal sports clubs by developing anddistributing sports club models andholding events to promote exchanges.

Introduction of the Citizen FitnessCertication system to regularlyevaluate and certify the tness ofcitizens, promotion of overseastraining and internship programs of

college students majoring in physicaleducation, and expansion of theappointment of life physical educationinstructors to improve citizens tnessand actively utilize physical educationprofessionals.

Improvement of the athleteregistration process to expand thenumber of registered athletes, andexpansion of support for emerging andpotential athletes.

IMPROVEMENT OF THECONDITIONS REQUIRED FORCITIZENS TO PARTICIPATE INSPORTING ACTIVITIES

01

Amanpracticeshistake-offforadayofparaglidingonthegrassesoftheHanRiverPark.


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Support for the establishment oflocal sports clubs by developing anddistributing sports club models andholding events to promote exchanges.

Introduction of the Citizen FitnessCertication system to regularlyevaluate and certify the tness ofcitizens, promotion of overseastraining and internship programs of

college students majoring in physicaleducation, and expansion of theappointment of life physical educationinstructors to improve citizens tnessand actively utilize physical educationprofessionals.

Improvement of the athleteregistration process to expand thenumber of registered athletes, andexpansion of support for emerging and

potential athletes.

IMPROVEMENT OF THECONDITIONS REQUIRED FORCITIZENS TO PARTICIPATE INSPORTING ACTIVITIES

01STRENGTHENING OFTHE INTERNATIONAL

COMPETITIVENESS OFSPORTS

Participation in Citizen Life PhysicalEducation(surveyedevery3yearsbefore2006andevery2yearsafter2006)

1989 1991 1994 1997 2000 2003 2006 2008 2010

27.2

34.7

37.638.8

39.8

44.1

41.5

33.434.2

*Participating2~3timesaweekforlongerthan30minutes


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30 31

Establishment of the basis forsupporting citizens athletic clubs bylocal municipalities, and promotionof international professional leaguesinvolving Asian countries such asKorea, China, and Japan.

Improvement of added valueof sporting goods by selectingcompetitive sporting goods andsupporting international marketingand certication, and fostering themas global leading brands.

Development of and support for sportsindustry professionals by trainingprofessionals who are internationallycompetitive and have local specichuman resources, and strengtheningthe job capability of sports industryprofessionals.

STRENGTHENING THECOMPETITIVENESS OF KOREASSPORTING INDUSTRY

04EMBODIMENT OF KOREA AS AGLOBAL SPORTING POWERHOUSE

03

Sports Industry as a Share of GDP

2005 19.65 trillion(2.24%)

2006 22.36 trillion(2.44%)2007 23.26 trillion(2.58%)2008 26.36 trillion(2.57%)2009 33.44 trillion(3.18%)

2010 34.51 trillion(3.14%)estimate

Support for the successful hostingof the 2014 Asian Games in Incheonand the 2018 Olympic and Paralympic

Winter Games in Pyeongchang,utilizing the experience of successfullyhosting the 1988 Olympics in Seouland the 2002 FIFA World Cup.

Development of international sportsprofessionals equipped with goodpractical skills and an internationalsensibility, and support for theirinternational activities in order tostrengthen the nations internationalcapability in the sports sector.

Globalization of taekwondo bypromoting its adoption as an ofcialphysical education program inother countries; establishment of asystem for appointing taekwondodemonstration groups,support for the provision oftaekwondo equipment todeveloping countries, training/education, and appointment ofmasters and taekwondo volunteers.


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32 33

Expanding Korea Culture Centers instep with the expanding popularityof Hangeul and taekwondo, andproviding a complex where people canexperience Korean culture.

Providing accurate information aboutKorea through various media suchas SNS to enhance understanding,and developing and distributingpromotional content targetingoverseas viewers.

Pushing the Hangeul education brandSejonghakdang to meet Hangeulneeds overseas, providing educationalcurriculum.

ENHANCING AND EXPANDINGTHE OVERSEAS PROMOTIONINFRASTRUCTURE

01PROMOTING KOREANCULTURE AS A BRAND

Sejonghakdang Management

4,080

3,971

3,411

7,765

4,738

No. of students

2007

2008

2009

2010

2011, Aug


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MORE CULTURAL EXCHANGE ANDINTERNATIONAL COOPERATIONPROJECTS FOR WORLD CULTURE

02

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Support for developing countries inculture, tourism, and sports with atwo-way exchange to enhance Koreasnational status.

Emergence as a hub of Easternand Western civilization bysubstantializing cultural par tnershipprograms, by pursuing greaterinvolvement in cooperative works suchas supporting UNESCOs developing

country projects, and by building acultural cooperation network for theAsian region.

Construction of more overseas KoreaCenters, expansion of Sejonghakdangin close relationships with localcommunities, development ofdictionaries for foreign studentsin Mongolian, Vietnamese, andso on. Establishment of a websitein preparation for the comingmulticultural society andconstruction of a cultural basethat reaches out to the world.


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The Ministry of Culture, Sports and

Tourism was initially launched in itsearly form on November 4th, 1948 bythe National Government Organization

Act as the Bureau of PublicInformation, Cultural Affairs Bureauunder the Education Department,and the Tourism Contribution Bureauunder the jurisdiction of the Ministryof Transportation, as founded onOctober 2, 1961.

The communications and cultural artdivisions were merged, and with thatthe Ministry of Culture and PublicInformation was born on July 24, 1968.

This measure was reversed on January3, 1990 as the information division wasseparated, whereupon the Ministry ofCulture was born.

Following the revision of the National

Government Organization Act onMarch 6, 1993, the Ministry of Cultureand the Ministry of Youth and Sports

were merged into the Ministry ofCulture and Sports. The Ministrytook over the Tourist Bureau fromthe Ministry of Transportation, and

when the peoples government waslaunched on February 28, 1998, it wasreorganized as the Ministry of Cultureand Tourism, thereby becoming the

core administrative body in charge ofculture and tourism-related policies.

Further revision was adopted onFebruary 2008, merging the digitalcontent responsibilities once underthe management of the Ministry ofInformation and Communication, andthe Government Information Agencyspromotional activities became part ofthe newly-formed Ministry of Culture,

Sports and Tourism.

O r g a n i z a t i o n a n d F u n c t i o n s

HISTORY

AbronzestatueofSejongtheGreat,whoinventedtheKoreanalphabet,

Hangeul,gracesdowntownSeoulsGwanghwamunPlaza.


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Minister The 2nd vice Minister Relligious Affair GeneralThe 1st Religious Affairs Ofcer

The 2nd Religious Affairs Offcer

Sports Policy Division

Sport Promotion Division

International Sport Division

Persons with Disabilities Culture & Sports Division

Media Policy Division

Broadcasting & Advertising Division

Publication & Printing Industry Division

PR Policy Division

Major Govermment Projects PR Division

Analysis Division

Policy Advertisement Division

PR Content Division

Policy News Portal Division

Online PR Cooperation Division

Culture City Policy Division

Culture City Development Division

Culture Complex Planning Division

Culture Complex Facility Division

Cooperation Team for Operationof Culture Complex

PR Content PlanningOfce

Religious Affairs Ofce

Sports Bureau

Media Policy Bureau

PR Suppotr Bureau

Promotional Group forAsian Hub City of Culture

The 1st Vice Minister

Policy Advisor

Planning &Coordination Ofce

Policy Planning General

Content Policy Generalw

Copyright Policy Eeneral

Culture Policy Eeneral

Arts Policy Eenearal

Tourism and Leisure

Planning General

Emergency PlanningGeneral

Planning&AdministrativeManagementOfcer

Finance Affairs Ofcer

Regulation Reform & Legal Affairs Ofcer

Information Technology &Statistics Ofcer

Personnel Affairs Division

Operational Assistance Division

Cultural Industry Policy Division

Film & Video Content Industry Division

Game Content Industry Division

Digital Content Industry Division

Copyright Policy Division

Copyright Industry Division

Copyright Protection Division

Arts Policy Division

performing Arts & Traditional Arts Division

Desingn & Spatial Culture Division

Tourism Policy Division

Tourism Promotion Division

International Tourism Division

Green Tourism Division

Tourism & Leisure City DivisionSaemangeum Development Team

Library Policy Division

Library Promotion Team

Planning Division

Construction Division

Department of Exhibition & Collections

Culture &Leisure Policy Division

Korean Language Policy Division

Rerforming Arts & Traditional Arts

Division Culture & National Culture Division

Cultural ContentIndustry Ofce

Culture &Arts Bureau

Tourism IndustryBureau

Planning Group for Libraryand Information Policy

Ofce for the Establishment of the NationalMuseum of Korea Contemporary History

Spokesperson Puvlic Relations ofcer

Inspector General Audlt & Inspection ofcer

38 39


ORGANIZATION OF THEMINISTRY OF CULTURE,

SPORTS AND TOURISM


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PLANNING ANDCOORDINATION OFFICEEstablishing or modifying mid-to -long-term policies,managing budgets and distributing funds, emergencyplans, and related tasks.

CULTURE & ARTS BUREAUSetting the directions for culture and leisure policies,coming up with ways to include lower classes in culturalactivities, disseminating Hangeul and traditional culture,spreading Korean culture around the world, expandingcultural exchanges between countries, supporting culturaland art istic activities, establishing stimulation policies forarts and culture for the benet of the people, supportingcreative activities, forming a human-based cultural space,and other projects.

TOURISM INDUSTRY OFFICESetting tourism policy directions, providing moreopportunities for the lower classes to travel within Korea,expanding the tourism infrastructure for at tractions,developing ecological and green tourist resources,improving citizen welfare by attracting more overseastourists, and other projects.

40 41

CULTURAL CONTENTINDUSTRY OFFICEDealing with movies, animation, music, videos, games,multimedia contents, characters, comics, digital contents;expanding the basic infrastructure for those categories,training professionals, developing high-value cultural goodsextending support to Korean cultural projects overseas,and other activities that elevate national competitiveness.

PLANNING GROUP FOR LIBRARYAND INFORMATION POLICYEstablishing the direction for library-related policies soas to improve cultural welfare and the general publicsinformation compatibility in the 21st-century knowledgeinformation society, modifying and improving the relatedpolicies, developing and supporting local libraries, andother projects.


FUNCTIONS OFMAJOR BUREAUS


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PROMOTIONAL GROUP FOR THE ASIANHUB CITY OF CULTUREEnacting policies and plans to establish cultural cities,building and maintaining cultural facilities that are

vital to cultural cities, promoting the cities and seekinginternational cooperation, running founding boards, andmore.

OFFICE FOR THE ESTABLISHMENT OFTHE NATIONAL MUSEUM OF KOREANCONTEMPORARY HISTORYIn charge of building,and drawing up the basic plans forexhibitions, and related tasks.

RELIGIOUS AFFAIRS OFFICEIn charge of all religion afliated administration,contributing to inter-religious harmony throughcommunication and cooperation.

SPORTS BUREAUEstablishing mid-to -long-term policies to stimulate citizenssports-related activities (and the execution of such policies),boosting daily, professional, and international sports,maintaining and running the citizen sports stimulationfund, developing the sports industry, supporting sportsamong the disabled, and more.

MEDIA POLICY BUREAUEstablishing a development plan to boost the culture and

media industry regarding publications, broadcast shows,and advertisements and conduct research on improvingthe distribution of cultural media, training professionals inthe cultural media eld, expanding the support base, andreestablishing related laws and policies.

PR SUPPORT BUREAUGeneral support for local and overseas promotion,covering government events and reports, and organizinggovernment announcement briengs.


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KOREA NATIONALUNIVERSITY OF ARTS(http://www.museum.go.kr)Ever since the school openedits doors in 1992, it has beendedicated to training artsspecialists who can contribute tothe future of the world community

with well-organized practice

schedules and educationalprograms. It is in charge of themusic center, theatrics center,

video center, dance center, artscenter, and traditional arts center.

THE NATIONALLIBRARY OF KOREA(http://www.nl.go.kr)Built in 1945, the library isresponsible for collecting,organizing, and storing national

documents, standardization,running an information servicefor the public, supporting publicand small libraries, digitizinglibraries by establishing andmaintaining a national libraryintranet, conducting culturalexchanges with overseaslibraries; and other such tasks.

NATIONAL MUSEUM OFKOREA(http://www.museum.go.kr)Founded in 1945, the schoolis dedicated to trainingprofessionals in research and

investigation to secure the futureof our museums. It also collectscultural relics for research andexhibition purposes. In addition,it is responsible for storing andmaintaining state-owned buriedand excavated relics, providingeducation on and promotingKoreas cultural heritage, andarranging exchanges withoverseas museums or related

organizations. There are elevenNational Museums under thefacilitys care.

44 45

THE NATIONALACADEMY OF ARTS,THE REPUBLIC OFKOREA(http://www.naa.go.kr)

Opened in 1954 to adviseand propose art development-related policies, support

Art Institute members intheir creative endeavors,and art istic exchangesand events in Korea and

overseas.

THE NATIONALINSTITUTE OF THEKOREAN LANGUAGE(http://www.korean.go.kr)

The institute was rst opened in1991 to pursue the developmentof the Korean Language andto research ways to improvelanguage use in daily life.

To that end, it studies andresearches materials needed forestablishing language policies.

It is also in charge of standardsfor spoken and written Korean,publishing Korean dictionariesto standardize the language, anddisseminate the rened use of thespoken language. It is dedicatedto saving Hangeuls heritage inan organized manner in order toestablish a foothold for furtherdevelopment, and to spreadit abroad to enhance Koreas

international status.


EXTENSION AGENCIES

Koreas cultural heritage, and arranging exchanges withoverseas museums or related organizations. There areeleven National Museums under the facilitys care.


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THE NATIONALTHEATRE OF KOREA(http://www.ntok.go.kr)First established in 1950, its mainpurpose is to promote traditionalarts and staged performances.Such exclusive organizations

as the National ChanggukCompany of Korea, the NationalDance Company of Korea, andthe National Orchestra of Koreaare dedicated to reinterpretingKoreas traditional arts in acontemporary format andintroducing them to the wider

world.

NATIONAL MUSEUM OFCONTEMPORARY ART,KOREA(http://www.moca.go.kr)Since 1969 the museum has beenin charge of collecting artwork,and maintenance, research, andexhibition thereof. Improving thepublics perception of art culture,improving art culture throughinternational exchange, andtraining art-related professionals

are also elements of the museumsduties.

THE NATIONAL GUGAKCENTER(http: www.gugak.go.kr)Since 1950, the National GugakCenter has been maintaining andhanding down traditional dance,music, and song through researchand education, traditionalperformances, and overseasexchanges. It is also in charge ofthe National Center for KoreanFolk Performing Arts. The JindoNational Gugak Center and the

Busan National Gugak Centerboth opened in 2004.

THE GOVERNMENTBROADCASTINGSERVICE(http://www.ktv.go.kr)

The facility was rst launchedas the movie division of theNational Promotion Bureau in1948, and began KTV, its owncable broadcasting station, in1995. At that time, it was the onlymedia outlet run by the Koreangovernment. Its schedule consistsof cultural art programs, publicinformation broadcasts, andgovernment policy broadcasts.Such programs were broadcastthrough cable, satellite, IPTV, andthe Internet. The facility is alsoresponsible for producing DaehanNews and other government-

related videos, archiving, andproviding support for other publicfacilities requiring help with videopromotion.

KOREAN CULTUREAND INFORMATIONSERVICE(http://www.kocis.go.kr)

Founded in 1971, the facilityis responsible for the generalplanning of overseas culturepromotion; supporting overseascultural centers and culturalpromotion centers, organizingevents designed to introduceKorea, inviting foreign VIPsto Korea, making materials topromote Korea abroad, providingsupport for Korea-related articles

in the overseas press, and otherforms of support for foreign

journalists wishing wto visitKorea.

THE NATIONAL FOLK MUSEUM OF KOREA(http://www.nfm.go.kr)Established in 1946, the museum is dedicated to researching traditionaldaily life, crafts, seasonal customs, religions, varieties of ceremonies,and traditional practices and policies, and conducting comparativeresearch with other cultures. It is also responsible for preserving anddistributing traditions, and purchasing, collecting, and maintainingfolklore. It is the museums job to transform cultural relics into culturalproducts, engage in exchanges with overseas museums, and runeducational programs. National Gugak Center both opened in 2004.

and education, traditional performances, and overseasexchanges. It is also in charge of the National Center forKorean Folk Performing Arts. The Jindo National GugakCenter and the Busan National Gugak Center both openedin 2004.

government policy broadcasts. Such programs werebroadcast through cable, satellite, IPTV, and the Internet.

The facility is also responsible for producing DaehanNews and other government-related videos, archiving, andproviding support for other public facilities requiring help

with video promotion.

ministry of culture, sports and tourism

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