minnesota recruiters - social media sourcing may 2015
TRANSCRIPT
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I’ve been in this business since the mid-90s
Carmen Hudson aka @Peopleshark
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What do we do?
We help companies recruit better
Consulting
• Strategy
• Programs
• Process
• Systems
• Branding
• Coaching
Custom Training
• Recruiters
• Hiring Managers/Interviewers
• Recruiting Managers
Toolkits
• Recruiters
• Hiring Managers
We are not a search firm, we don’t sell any products, and we don’t take commissions from vendors.
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We partner with heads of HR/recruiting
Who do we help?
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How to find and engage passive candidates via social media
Social Sourcing & Talent Outreach
Carmen Hudson, Principal Consultant, Recruiting Toolbox
Colorado Talent Recruitment Network | February 2014
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Social Media Evolution
Gen Z has developed an 8-second filter
• It’s not short attention span – it’s a fast content filter• Advertising-wise and weary• Engagement-worthy
• Everyone is a brand manager• Our social media needs evolve with our lives
• Facebook will always be important• Twitter is here to stay• Video is the foundation of marketing
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Throw Out Your Assumptions
The fastest growing media property will surprise you
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Facebook still rules
Facebook has 81% penetration in US, 230B minutes viewed
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Video, Photo-Sharing on Mobile
Millennials love Snapchat, Vine, Instagram and Tumblr
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#GetInvolved
Authenticity is NOT a bad word.
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This is Me, On Social Media
Share. Learn, Laugh, Sell
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My Social Media Toolkit
Everything you need to get started
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Automate Social Media
Hootsuite allows scheduled tweets, tracking and more
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Automate Social Media
Hootsuite allows scheduled tweets, tracking and more
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First Search, then Engage
X-Ray like a BOSS
site:twitter.com -inurl:status "i * software" seattle -recruit -hire
Only search Twitter Search profiles, not tweets
“I love software”, “I build software”, “I am
a software…” etc.
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Every Website is Different
Look for clues in the URL and Profile Page Text
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Every Website is Different
Look for clues in the URL and Profile Page Text
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CCNPs on Instagram
People like to show off certificates
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CCNPs on Instagram
People like to show off certificates
Ffollow the Hashtags
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Let’s Find Some Financial Analysts
About.me has over 5 million profiles!
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Let’s Find Some Financial Analysts
About.me has over 5 million profiles!
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Bonus: Twitter Lists
Boolean Gold!
site:twitter.com inurl:lists inurl:appleintitle:employees | team | colleagues
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Bonus: Twitter Lists
Boolean Gold!
site:twitter.com inurl:lists inurl:(apple) intitle:(employees | team | colleagues)
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Before You Reach Out
Follow the Digital Breadcrumbs
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Reach out via Traditional
Channels
Use social media to develop relationship
Finding Contact Info• Use Social Aggregators
• Connectifier• Prophet.rocks• Thrust.io• Namechk• Whois.com
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Now, You’re Ready
Personalized communication = high response rates
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Thank You for Inviting Me!
Follow me on Twitter & Instagram @Peopleshark
Email [email protected]
Website www.recruitingtoolbox.com
Twitter @Peopleshark@recruittoolbox@Talent42
LinkedIn in/carmenhudson
Talent42 June 9-10 in [email protected] for $100 Off Registration