minnesota state lottery internet program
DESCRIPTION
MINNESOTA STATE LOTTERY INTERNET PROGRAM. Dale McDonnell Assistant Director & General Counsel PGRI SMART TECH CONFERENCE March 23, 2011. WHAT WILL BE COVERED. Problems & challenges in implementing Internet sales The features of the Minnesota State Lottery’s Internet Subscription Program - PowerPoint PPT PresentationTRANSCRIPT
MINNESOTA STATE LOTTERY INTERNET PROGRAM
Dale McDonnell
Assistant Director & General Counsel
PGRI SMART TECH CONFERENCE
March 23, 2011
WHAT WILL BE COVERED
Problems & challenges in implementing Internet sales
The features of the Minnesota State Lottery’s Internet Subscription Program
Future enhancements to the MSL Internet Subscription Program
Other Lottery Internet Programs
CHALLENGES WITH IMPLEMENTING THE INTERNET SUBSCRIPTION PROGRAM
Legal Challenges
Political Challenges
Technical Challenges
• SUBSCRIPTION HOME PAGE
• SCREEN SHOT OF REGISTRATION PAGE
• ACH page
RESPONSIBLE GAMBLING ELEMENTS
Ensure no underage play
Players required to set weekly spending limitsIncreases to spending limits require a cooling-
off period
Self-exclusion provisions
Readily accessible data for a player to see how much they have wagered in the past
• HISTORY SLIDE
RETAILER RELATIONS
Notify Retailers
Educate Retailers
Intent to Attract New Players
Promotions with Internet Players
INTERNET SUBSCRIPTION PROGRAM – PHASE 2
Gift Giving
Promotions
Wallet changes
Report enhancements
Group play enhancements
Web site enhancements
• Screen shot of new subscription home page – with bottom tabs
INTERNET SUBSCRIPTION PROGRAM – PHASE 3
Single wager purchase
Depositing funds into wallet
Same day purchase
THANK YOU!