mio macro business plan
TRANSCRIPT
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rent lenses. anywhere.
(in Canada)
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MEET JEREMY
Hi!
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I am a
Nikon 70-200mm f/2.8
AF-S VR G IF EDAnd I cost…
$2099!(before tax)
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low cost online lens rentals
offers
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Ask
• $350,000
Growth
• 5 years
Exit
• 10x investment
so what?
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How we make
$$$
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3 streams
of revenue Member-ship Fees
50%Rentals
46%
Advertising4%
2012 projection: $2.4million
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```
dolla
rs
# of rentals
Membership Rentals
savings
1 2 3 4 5 6 7 8 9 100
200
400
600
800
1000
1200
1400
member
snon -
members
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costsShipping
45%
Salaries11%
Depreciation13%
Amortization1%
Marketing4%
Website Maintenance
13%
General and Admin
13%
2012 projection: $2 million
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why choose • reliable
• low cost
• convenience
• community
?
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Jeremy• 18 – 35 male/female
• dslr camera user
• < $50,000
• enthusiast
• weekend warrior
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Market Size 1,123,000
560,000
434,000
43,000
Potential
Available Qualified AvailableTarget
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Monthly Contest5%
Magazines20%
Banner Ads20%
SEO20%
PR Stunts35%Marketing
Efforts
Total Expenditures: $60,000
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Market Penetration
2010 2011 2012
2.40%
5.20%
9.00%
Market Penetration
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Competition
High Price
Low Price
Quality Service
Convenience
Beau Photo
Leo’s Camera
Flashpoint
RentaLens.com LensLenders.com
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themanagement teamGabbyVP Cust. Relations
DanCFO
NatalieVP Marketing
KristinaCOO
FelixCEO
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projections
2010 2011 2012
-$500,000
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
RevenueEBITDANet Income
900 2900 5400MembersMembersMembers
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cash flow
Jan Feb Mar Apr May Jun Jul AugSep Oct NovDec
-$200,000
-$150,000
-$100,000
-$50,000
$0
$50,000
2010
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Investment opportunity
$350,000return:
10x
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milestones
• 2010 – positive cash flow• 2011 – positive net income• 2012 – 9% penetration• 2013 – sustained growth• 2014 – exit
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end of presentation
thank you
Questions?