November 19th 2014Cancun, Mexico

Market Discovery SessionFocus on Latin America

@EurodataTV

100 territories 5500 channels

ONE contactTV Ratings

Insight analyses

Family

HistoryDrama Formats

Global TV Contents Expertise

TV content

TV Trends

Understandtoday/ Preparetomorrow

SeriesHits & success

Summary

Macro TV landscape & Contextual Background

Series: a Driving Genre in Latin America

The Strong Potential of Entertainment Brands in Latin America

Content Without Borders

Macro TV Landscape and Contextual Background

1

4

76 Countries with people meter

system 10Countries measure TV viewing on PC

.

Currency measurement evolution:

The latest & upcoming• Finland: PC viewing (April 2014) • Norway: Out of Home viewing (July 2014)• France: catch up TV (September, 29th 2014) • Netherlands: Video Total (final quarter of 2015)• UK: PC viewing (2016)

5Countries measures

OOH viewing

88 Countries

Eurodata TV Worldwide

22 Countries measure

time shifted viewing

Audience Measurements in EvolutionMacro TV landscape and Contextual Background

27/11/2014

Second Highest Level of TV Viewing Ever

6

20

13

World

Middle East*11 territories

North America3 territories

Europe43 territories

Africa**6 territories

Latin America15 territories

Asia Pacific17 territories

4:394:47

3:553:33

3:28

2:45

Based on total individuals, total day. Time shifted viewing included when measured.

* In the Middle East, only Lebanon, Israel and the United Arab Emirates have people meter systems over the studied markets. * * In Africa, only South Africa and Morocco have people meter systems over the studied markets.

3:14

4:39 4:46

3:543:32

3:28

2:41

2012 2013

Average daily viewing time per individual

2012: 3:17

Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

Macro TV landscape and Contextual background

27/11/2014 7

Latin America: More TV than The Rest of the World

World

3:14

Macro TV landscape and Contextual Background

Mexico

3:22

Brazil

3:37

Costa Rica

3:32

Chile

3:54

Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

Average daily viewing time per individual – latin AmericaWeighted averages based on the size of the total individuals universes

27/11/2014

Best Audiences of 2013 by Genre (excluding sport)

8

Entertainment

Fiction

Factual

CCTV Spring Festival attracted more than 119 million Chinese viewers.

The Eurovision Song Contestleadiin the Nordic countries(Netherlands, Sweden, Norway).

Got Talent: #1 in Georgia, Moldova, Romania and Slovenia.

The election of the Pope reaches the top of the ranking in Switzerland and Austria.

The President’s speech reached the highest scores in Ukraine and Russia.

85th Academy Awards: leader in North America with more than 34 million viewers in the USA.

Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

Macro TV landscape and Contextual background

27/11/2014

Fiction Back on Centre Stage….

9

Top 10 programs in 2013 by genre (excluding sport)(based on the number of occurrences in %) - 70 territories included in the analysis.

42%2012: 41%2011: 38%

FICTION2012: 21%2011: 21%

21%FACTUAL37%2012: 38%2011: 41%

ENTERTAINMENT

Soap Opera2012: 10%

6%Telenovela2012: 6%

14%

Movie2012: 13%

3%

TV Movie2012: 3%

2%

Sitcom2012: 3%

1%Cartoon2012: 2%

61%Series2012: 63%

63%News2012: 61%

21%Magazine2012: 16%

8%

Politics2012: 15%

8%

Documentary2012: 7%

0%Religious2012: 1%

13%

Event2012: 33%

36%Reality2012: 31%

31%

Game Show2012: 10%

9%

Variety2012: 13%

11%

Talk Show2012: 8%

7%

Comedy Show2012: 5%

6%

70 territories:Armenia, Australia, Austria, Azerbaijan, Belarus, Belgium (North & South), Bosnia, Bulgaria, Canada (Québec & English), China, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Estonia, Finland, France, Georgia, Germany, Greece,Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Japan (Kansai, Kanto, Nagoya), Kazakhstan, Latvia, Lebanon, Lithuania, Macedonia, Malaysia, Moldova, Mongolia, Morocco, Netherlands, New Zealand, Norway, Pakistan, Philippines, Poland,Portugal, Puerto Rico, Romania, Russia, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland (French, German, Italian), Taiwan, Thailand, Turkey, UAE, UK, Ukraine, USA, Venezuela, Vietnam.

Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

Macro TV landscape and Contextual Background

…And Dominates New Launches in Latin America

Source: Eurodata TV Worldwide / NOTA – All rights reserved

65%

15%

7%

38%

28%

47%

Originals Adaptations Imports

2014 launches in Argentina, Brazil, Mexico, Venezuela

>230Programs launched

since January 2014

64%Fiction(excl. movies)

Entertainment

23%

Macro TV landscape and Contextual Background

Series: a Driving Genre in Latin America

2

11

Caracol Internacional

Beyond love: Narco Novelas on the Rise

Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

Portrety Wojenne

ZDF Enterprise

Series: a Driving Genre in Latin America

Telemundo Internacional

UnivisionCommunications

Gaumont International Television

Televisa Internacional / Caracol Internacional

The Dark Widow

The Lord of the Skies

Narco

Telemundo Internacional

Telemundo Internacional

Popular Culture and Local Heritage Highlighted on the Small Screen

Series: a Driving Genre in Latin America

Rede Globo

Televisa / RTI Producciones

Telemundo Internacional

Rede Globo / Academia de Filmes

Televisa Internacional Electus International

Global Screen

Foreign Content to Enter the Latin American Market

Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

A Gentleman’s Dignity

Series: a Driving Genre in Latin America

Sony Pictures Television Distribution

Disney Media Distribution

Sony Pictures Television Distribution

1001 Nights

Global Agency

A Gentleman’s Dignity

Atresmedia Television Hwa&Dam Pictures

Eccho Rights

+ 6.4% above the slot for the premiere

(All Individuals / Televen)

The Strong Potential Of Entertainment Brands in Latin America

3

15

Local Entertainment to Attract Family Audiences…

Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

Portrety Wojenne

ShipsBoy

The Strong Potential of Entertainment Brands in Latin America

Televisa InternacionalTV Azteca

La Hora De Los Kids

Venevision Produccion

Televisa Internacional

Caracol Televisión

Premiere

X 2.7vs. Slot

(All Individuals)

…While International Formats Keep on Travelling

Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

Portrety Wojenne

The Strong Potential of Entertainment Brands in Latin America

FremantleMedia BBC Worldwide/ Shine International

Fremantle Media

Strictly Coe Dancing

Sony Pictures Television Distribution

Keshet International

Shine International

Smart FaceAnything Goes

Content Without Borders

4

18

TERRESTRIAL HOUSEHOLDS SATELLITE HOUSEHOLDS CABLE SUBSCRIBERS HOUSEHOLDS IPTV HOUSEHOLDS

The Worldwide Evolution of Channel Reception Modes

UNITED KINGDOM

36%

50%

14%+13 pts

Methodology:

2013 data

Evolution between 2008 and 2013

ITALY

64%

36%

75%

14%

7%

4%

SPAIN

43%

39%

18%

LATIN AMERICA

26%

26%12%

36%

FRANCE

+20 pts

15%

29%47%

9%

UNITED STATES

+7 pts

20%

15%

52%

13%

SCANDINAVIA

+9 pts

22%

14%

56%

8%

CHINA

+13 pts

13%

26%60%

1%

INDIA

6%

43%46%

5%

GERMANY

+12 pts

+17 pts

+5 pts

Source: Digiworld by IDATE, World TV & Video Service Markets – July 2014

Content Without Borders

Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd

Increase of timeshifted viewing

Tablet

76%

9%

7%

4%

PC

TV

Laptop

Smartphone

4%

13 +

Video contents watched on all devices

+27’ vs Live

+31’ vs Live

Live + Vosdal + 7 Days

Live + Vosdal + 7 Days + 28 days

Period: January-July 2014

SKO Stiching Kijdonkerzoek (Netherlands): Moving Pictures 2013Scandinavia: TNS Gallup Mobile Devices / New Media Forecasts 2013 – ZenithOptimedia / TNS Kantar Media

USA: Nielsen, Nielsen Social Guide, « Multi-Device Usage Study »

2.2 millionDaily interactions with second

screen while watching TV

Social TV is gaining ground

990 million Tweets about TV were sent by 36

million of Americans in 2013

Multi-screen Consumption is Growing…Content Without Borders

Millenials40 Million Mexicans

(1/3 population)

Growth in OTT services

…To Suit the New Media Habits of The Growing Digital Generation

15.6 million internet users

(15-34)

52% online population

15-34

13.2M

Social Media

15.4 millionUnique Visitors

56% of Social

networkers

Source: Eurodata TV Worldwide / eMarketer / INEGI / CONAPO / ComScore Media Metrix

Content Without Borders

Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd

LatAm OTT are on the Increase…Content Without Borders

Yuzu

Chile

Mexico

Brazil

Singapour

USA

Colombia

Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd

… and Join the Worldwide Revolution!

Scandinavia

+

…

Middle-East

Africa

Yomvi

Eastern Europe

Ivi

Asia

Iqiyi

Content Without Borders

27/11/2014 24

In 2013, the daily viewing time was 3 hours 14 minutes per individual and per day. This is the third highest world average daily viewing time ever recorded.

Content it’s the motor for television consumption on all screens.

This growing appetite for TV Viewing confirmed by the evolution of the global channels distribution

Fiction is at the heart of programming grids renewal in Latin America

Local Entertainment hits to become global

While international brands keep on travelling in the region

In a Nutshell

Eurodata TV products and reports

Themed reports

General reports

International TV trends

Key players of TV production

Sport Entertainment KidsMultiscreenSeries

World TV consumption

Thank you !