fans for brands

Raimonds — 7 years data and feed management, ROR, MYSQL.

Julio — 4 years development in Facebook (application development,) ROR, Java & Flash.

Ben — 5 years providing digital marketing services to international film studios and entertainment brands.

James — Original build team for LastMinute.com, 15 years building complex web & data management solutions.

TV Shows and TV shows most liked

pages on Facebook

Tabs are the typicalmarketing platform for

promotions, competitions, etc.

The Social Player Features

• A flexible video player that brings your point of sale into Facebook’s Newsfeed and Mobile devices

• Directs users to when and where they can watch the show either at airing times, catch up services or pay per view channels

• Incorporates your games, promotions and exclusives

• Backed up by a Facebook app and Tracking Suite that allows you to track your campaigns and users in real time.

EXAMPLE OF THE PLAYER BRINGING THE POINT ENGAGEMENT INTO THE TIMELINE

Click Image for Video

Click Image for Video

ALLOWS YOU TO ADVERTISE YOUR CREATIVE AND YOUR POINT OF SALE IN FACEBOOK

Click Image for Video

Click Image for Video

Want to Watch

Global Showtimes Listings

FRApril 12th

17:00

UKApril 19th

21:00

DEApril 4th

18:00

JPApril 14th

18:00USApril 14th

18:00

RUApril 19th

21:00

NZApril 18th

17:00

CAApril 17th

17:00

Want to Watch

FacebookEvents

Reminders Services

Want to Watch

Links to Catch Up on Previous Shows

Want to Watch

Cross Selling Other Shows

WORKS WITH WEB & MOBILE

Deploying Games into the News Feed

• API for Games Programmers

• Linking the games to the player’s Facebook app

• Quizzes, sweepstakes and merchandising.

The Facebook Player Benefits

• Brings the key content and next actions to the user while they use Facebook’s Newsfeed on their PC, Tablet or Mobile.

• Builds engagement that turns Fans into Subscribers for greater user retention

• Tracks users and captures their social graph data to build realtime audience intelligence

RESULTS FROM SCANDINAVIAN INDIE MOVIE

• Heat Map of Region

• 5674 views of player

• 11% Clicked Want to See

• 1947 Video Views

• 3% Shared with friends

The Facebook Player Results

• 26 - 70% of total users clicking to investigate showtimes

•5 - 12% of total users clicking through to purchase tickets

•Up to 44% of player interactions come from mobile devices

Size of Market

• $3.6B was spent on ad buy in the US in 2010

• Movie industry 5th largest advertising Sector in US

• Online 4% - 6% - TV is 75%

• Gruvi currently charges on a licensing model

Growth of Online

TIME

WHAT WE ARE LOOKING FOR

• Studio Marketing Executives

• Already working with social media and mobile

• Looking to build their social and mobile audiences

Marketing Solutionspowered by

fans for brands