miracle toyota internet sales 05.09.2014
TRANSCRIPT
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Miracle Toyota Internet Sales
Meeting Goals & Exceeding Expectations
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New Business depends on us living
our mission statement.
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Lead Generation
● Car Gurus● Cars.com● Black Book● Autotrader.com● Autopilot Craigslist ● Toyota.com● MiracleToyota.com
Chat me Up!
AliveChat&
Contact at Once(now functioning)
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Internet builds volume, not gross
Try new sites.
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More New Sites to Try
● Ebay ● Autobytel● Dealix● Any other suggestions?
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Increase organic leads.
Drive traffic to our own site.SEO/SEM
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Social Media Presence
● Active Facebook presence● Add Facebook advertising/coupons● Tweet About Happy Customers ● Increase YouTube video presence
o new walkaround videos (***contest?***)o welcome video, incorporate w/i initial emailo Testimonial Videos
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Daily updates (at least!)
Silly me, I almost forgot:
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Old Fashioned Newsletter
We need a monthly newsletter.
In a new-fashioned way. (Like email through Dealer Socket campaign)
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Community Outreach Program
Haines City Chamber of CommerceConvention & Visitors BureauReligious AssociationsSports Associations
Expand Circles of Influence: Get Involved!!!
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So we’re getting leads.
Now what?
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Documentation
Document our process● Find problem areas● Implement fixes● Create Best Practices● Check and re-evaluate
o CQI Continuous Quality Improvement
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Current Process
● Leads enter Dealer Socket● Leads are distributed Round Robin to MB and
Saraho unless we are off. Whoever is the only one
working when the other is off gets all leads that day.
● Automated responders kick in● Calls, emails, texts● If prospect is interested, go to front desk for
pencilo This takes a long time. Desk is less motivated
than if prospect is here.
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Current Process (2)Breakdowns occur:
1. When Internet personnel are working on floor2. When desk is involved3. When wifi and internet connections are lost4. No printer access5. NOISY work area6. SKATING7. Co-workers not willing to
take Internet leads seriously. FYI, that’s Tonya Harding and Nancy Kerrigan.
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Calling Process
● Day 1: we FU by telephone, email, text● Day 2: call and email● Day 3: call and email● Day 4: call● Day 5: call and email● Day 7: call and email● Days 10, 14: call and email● Days 30, 60, 90: email● Day 120: call and email● Day 180: treat as new lead
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Known Problem Areas● Internet Lead Follow Up Procedure & Internet
Templates● Telephone protocol training● Credit Applications online are not complete● Getting the credit score● Getting a “pencil”● Lack of direction. To price or not to price.● Desk sharing makes it difficult to work● Need Internet Department room
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To Price or not to Price
Price.
Why? The whole meeting goals, exceeding expectations thing. Plus the competition hates doing it. The customers have stated loud and clear. They want pricing.
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More On Pricing
We need to be able to price via a given formula.
e.g. MSRP - Incentive or Cost + % or whatever management deems appropriate.
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Ideas for new Lead Management
● Initial Email - include intro video and 3 choice strategy
● Go over Lead Follow Up Procedure● Change to used car offer after 30 days● Pre T.O. Internet Customers● Call 180 day old leads as if fresh
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Improve Internet Department1.Stop the clock at 8pm2.Start the clock at 8:30 am3.No Incoming Leads on Closed Holidays4.Training for EVERYONE on Dealer
Socketa. input notesb. eliminate duplication of customers
5.Telephone Training for EVERYONE 6.Dedupe current database
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Vehicle Brochures
Create and use vehicle brochures on slideshare.net
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Ideas
Use TEXTING
Bluetooth Server - SMS Messages
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Marketing
● Utilize LISTS in Dealer Socketo Target specific vehicles
i.e. FJ Cruiser, Solara● Create monthly CAMPAIGNS and mirror
paid advertising and commercialso Target every Holiday & Occassion
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Orphaned Lease Renewals
Let’s ALWAYS have lists of lease customers to call. Please.
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Post Visit
Try using www.surveymonkey.com
Use For● Post Sale● No Sale
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Internet Sales Growth
Let’s achieve > 40% total salesLet’s measure it.
We need to be able to track Internet Sales
Prevent SkatingGet compensated for our work. Amen.NEW COMPENSATION PLAN!