Soraya Jean-francois 07-0677

Nicole Perez 10-0428

Milton Hernandez 10-0890

Elvis Peña 10-0929

Dilemma

Facebook is the one, if not the largest and most

common and diverse Social Networking site in

the world. It has a business, but at the same time family like approach which creates something

different offered.

Facebook’s Dilemma• 70% of the people that uses

facebook is out of the U.S and its unlikely to do any purchase

• Facebook can decide on turning information from its customers into profits but this would mean violating customer privacy

• How can facebook turn customer intimacy around in such a way that people decide on sharing their information with facebook providers ?

Case Review

• Facebook is a multimillionaire company operating since 2004

• Has a problem turning its services into profits

• facebook is the largest social networking site in the world followed by twitter

What concept in this chapter are illustrated in this

case?

E-commerce, which includes messaging,

photo-sharing, tagging, commenting on pictures,

status, or other comments, and finally

user-created applications.

What is the role of e commerce and web 2.0

technologies in facebook’s widespread popularity?

Web 2.0 a web applications that uses interactive information sharing,

networking, and collaboration among users,

offers many web-based applications, which provides profile users to get hands-

on with the site.

Describe the weakness of Facebook

privacy policies and features. What

people, organization, and technology

factors have contributed to those

weaknesses?

-The Beacon Program, that tracks down facebook members that have

purchased on their corporate sites and send this information to facebook’s

friends involuntarily. This advertising service tracks down customers’

business behavior and updates it automatically on FaceBook without any

user consent -The change or retention of

information, deactivation ext. News Feed features on the website which makes user actions public by posting actions on their wall, such as profile

updates, adding new friends, and adding new applications.

Does Facebook have a viable

business model? Explain your

answer.

Facebook counts with a great ability on profiling its users and targeting markets using

every detail of hobbies, regions, interest, favorites, likes ext. Also through here people

can catch up get in contact with old friends or meet new people, communicate with them

trough various applications available for users such as messaging commenting adding and

tagging pictures ext. Through this, people are able to see the updates of their profiles and

use the applications on their pages. They have been able to introduce businesses

approaches with pages were business upload pictures of their merchandises with the price

being able to sell trough internet or buy credits to send gifts to your friends or for

games. They sure have improved the whole concept of a private social page to a business.

If you were responsible for coordinating Facebook’s advertising, How would

you balance the desire to become increasingly

profitable with the need to protect the privacy of your

users?

We would create a campaign focused on security and privacy for our users, and implement a series

of options where you can hide things you don’t want anyone to

see increase limited profile security and send emails informing

users how to maximize their security, also create a call to

attention where you can report a weird and dangerous user, as well as controlling the number of views

a certain user sees another and send email to those to see if there is an explanation for this behavior

and if not block him.