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© 2012 Adobe Systems Incorporated. All Rights Reserved.
Adobe & Digital Marketing: Mobile experiences that drive business successRay Pun | Senior Manager, Product Marketing
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© 2012 Adobe Systems Incorporated. All Rights Reserved.
Digital Self: Ray and mobile
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© 2012 Adobe Systems Incorporated. All Rights Reserved.
Agenda
Adobe and Digital Marketing Adobe and Mobile Case Study: GM
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© 2012 Adobe Systems Incorporated. All Rights Reserved. 4
Changing the world through digital
experiences
© 2012 Adobe Systems Incorporated. All Rights Reserved. 5
We help customers create, publish, promote and monetize their content – anywhere
© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
We help customers optimize their digital marketing and advertising investments
© 2012 Adobe Systems Incorporated. All Rights Reserved.
OPTIMIZE
ANALYZE
CREATE MANAGE
Adobe & Mobile
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Mobile Sites Mobile Apps Mobile Tactics
QR Codes
SMS
Display and Search Ads
© 2012 Adobe Systems Incorporated. All Rights Reserved. 8
GM and Adobe Digital Marketing
© 2012 Adobe Systems Incorporated. All Rights Reserved. 9
© 2012 Adobe Systems Incorporated. All Rights Reserved.
Desktop Visits73%
Mobile Vis-its
21%
iPad Visits6%
Cadillac.com Visits by Device Type
+3%
Desktop
+70%
Mobile
+76%
Tablet
Annual GrowthCurrent Usage
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© 2012 Adobe Systems Incorporated. All Rights Reserved.
WORLD Platform for GM
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© 2012 Adobe Systems Incorporated. All Rights Reserved.
Chevrolet China Chevrolet Singapore
Chevrolet Peru Chevrolet Russia
Chevrolet South KoreaChevrolet US
Chevrolet MongoliaChevrolet Canada Chevrolet Egypt
Chevrolet UK
Look, Tone, Feel: Before Adobe
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© 2012 Adobe Systems Incorporated. All Rights Reserved.
Consistent Look, Tone, Feel: After Partnering with Adobe
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© 2012 Adobe Systems Incorporated. All Rights Reserved.
Right Message, Right Time, Right Place
Seamless digital experience across multiple devices
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© 2012 Adobe Systems Incorporated. All Rights Reserved. 15
Content + Data + Optimization
GM’s Solution: Adobe Digital Marketing Suite
© 2012 Adobe Systems Incorporated. All Rights Reserved.16
First Rolling-Out: North American Vehicle Brands (GMC, Buick)
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© 2012 Adobe Systems Incorporated. All Rights Reserved.
Smartphones and Mobile Website for Cadillac.com
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© 2012 Adobe Systems Incorporated. All Rights Reserved.
Tablet Experience: Optimize Cadillac.com Website for Touch
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© 2012 Adobe Systems Incorporated. All Rights Reserved.
Model Overview views increased
16%
Features and Specifications increased
700%Gallery views increased
400%
Mobile Metrics: Upper Funnel Engagement
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© 2012 Adobe Systems Incorporated. All Rights Reserved.
Views of Offers page increased
650%
Completed Dealer Locateincreased
267%
Mobile Metrics: Lower-Funnel Shopping Activities
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© 2012 Adobe Systems Incorporated. All Rights Reserved.
OPTIMIZE
ANALYZE
CREATE MANAGE
Adobe & Mobile
21
Mobile Sites Mobile Apps Mobile Tactics
QR Codes
SMS
Display and Search Ads
© 2012 Adobe Systems Incorporated. All Rights Reserved.
ADOBE
We Help You Make Money!
Greater revenue
Increased efficiency
Loyal customers
© 2012 Adobe Systems Incorporated. All Rights Reserved.
For more info: http://www.adobe.com/solutions/digital-marketing.html
© 2012 Adobe Systems Incorporated. All Rights Reserved.
© 2012 Adobe Systems Incorporated. All Rights Reserved. 25
Dynamic
R - 136G - 120B - 104
R - 131G - 72B - 181
R – 251G - 176B - 52
R - 172G - 179B - 185
R - 0G - 164B - 228
R - 192G - 181B - 169
R - 255G - 221B - 0
R - 107G - 115B - 123
R - 255G - 0B - 0
R - 218G - 221B – 224
R - 193G - 216B - 47
R - 228G - 223B - 217
Neutral