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FROM THEORY TO PRACTICE:Misha Lyalin, CEOLondonNovember 3rd, 2016WHAT BEING OMNICHANNEL MEANS IN 2016

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PleasemeetOm Nom

900 MLNdownloadsEVERY 5th smartphonein the worldPlayed on200 Kcandies during this talkOm Nom will eat100 BLNropes were cutup until todayOver

Om Nomis a star

3,2 MLNfans onFacebook700 Kfans onYouTube3 BLNanimationviews

Whothe fansare

Nanyang Technological University Study 2014 , Singapore Truly unique: fun and proven smart Provides broad improvement to executive functions, which are important for general intelligence.Players concentrate 60% better, and switch between tasks 33% faster, and adapt to new situations better.

The most in demand audience

but

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Digital presence

webAR/VRTVSNSmobileconsole

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2010201120122013201420152016Digital presence

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Games

AppStoreGooglePlayMobile operators:

Mobile vendors:

Independent stores:

Web:

Console:SmartTV:

Stores:

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Ads

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Video Om Nomshorts

Om Nom Stories: webisodes (49x1:30 min)Inspired by various Cut the Rope gamesiKids award for the Best web/app series in 2013There is a story yet to unfoldOm Nom has millions of fans worldwide and they cant wait to see new stories about their favorite little monsterYouTube, in-game video player: > 3 BLNviewsYouTube channels for kids TOP 5

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Being omnichannelMobilegamesAdsVideoYouTubeVRMerchSocialmediaConsole360 video

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focus on technologies that reach your audience look for an easy win cooperate with those that have figured it out to complete your 360

Thank you!Misha Lyalin, CEOmisha@zeptolab.com

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