mis_monitoring tv ads(2)

8/6/2019 MIS_Monitoring TV Ads(2)

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Presented by-:

Devesh Dutt (55,B.Tech ,33 months , DM Process)

Kavita Singh (56,B.E, 27 months, data view domain, Case analysis)

Niharika Singh (57, B.E. , Fresher, Case Analysis and ppt design )

Prerna Sharma (58, B.Tech, 33 months, Decision table )

AnkitVerma (59,22 months , DFD )

Nikhil Vichare (60,B.E. ,35 months, Report Generation)

Case - 10

Monitoring TV Commercials



Monitoring TV Commercials : The Case

The company Digi Ad Inc. provides different kinds of

support services for advertises and advertising

agencies. One of the most popular services ismonitoring television commercials on different

channels. In the present manual system, the final

report gets generated only after three weeks. The

company is considering a computer based

information system that will improve the recording

time and office staff productivity.



Case : The current Scenario

y Advertising agencies release orders to television channels

with instructions to relay specific commercials at specific

time slots. For multiple release orders for different

channels, it becomes difficult for advertising agencies tomonitor them. The company Digi Ad Inc. specializes in

monitoring such commercials over numerous channels.

y Advertising agencies send a copy to the company stating the

details of the release orders. The company assigns a staff to

watch the commercials that appear on the specific channel at

a specific time.This is recorded on daily basis.



Issues to ponder upon

y How do you think the company Digi Ad Inc. helps

the advertising agencies in monitoring the

commercials?

y List the inputs and outputs needed for converting

the manual system to computer based information.



Stakeholder and end users

y Stakeholders

y Digi Inc. ¶s employees monitoring the

commercialsy Digi Inc·s financiers

y HR department of the company

yAdvertising Agency

y End Users

y Digi Inc

y Advertising agency



1� Intelligence Activity

2� Design Activity

3 � Choice Activity

4

� Implementation

5�

Monitoring

Decision Making Process

Problem Recognition: To decrease the reporting time and increase the efficiency of the

company.

Note: Before automation process feasibility is important and end user compatibility should be

taken highest priority



Data view domain

� Ad firm -> Digi Inc

� Release orders, monitor (commercial time, slots and channels)

� Database 1 -> Advertising Agency

� Database 2 -> TV Channel

� Release order

� No of times ad relayed (monitoring frequency of ad)



Data view domain ( conti..)

SortingSorting

� Order and Advertisement frequency sorted on the basis of date and time

� EOD, EOW, EOM

RetrievalRetrieval

� By order number� Based on date and time

ReportingReporting

�Order acknowledgement.�Result shows date and time of advertisement relay, total no of advertisements

relayed, channel name

Reporting

�Feedback

�Reports

�Acknowledgement

Communicate



Decision TableCondition/Action Rule 1 Rule 2 Rule 3

Cond 1: Release Order is issued? Y Y N

Cond 2:Validate Order is

correct?

Y Y N

Cond 3: Desired Reports are

generated ?

Y N -

Cond 4: Reports and Exceptions

are spotted?

N Y -

Actions Rule 1 Rule 2 Rule 3

Action 1: Exception reportgenerated

X

Action 2:Desired Report

Delivery

X

Action 3:Acknowledgement for

Change Request in order

X



Data Flow Diagram

Acknowledge

ValidInvalid

C

R

Valid

Invalid

CCR

Ack



Introduction to DSP video processor



Image Processing and Activity chart

y Digital image processing is the use of computer algorithms to

perform image processing on digital images.

y As a subcategory or field of digital signal processing, digital

image processing has many advantages over analog imageprocessing.

y It allows a much wider range of algorithms to be applied to

the input data and can avoid problems such as the build-up of

noise and signal distortion during processing



Activity Chart

ImageEnhancement

ImageRestoration

Image Coding Image AnalysisFeature

extraction and recognition

Imageunderstanding



Software Specification-

y The different treatments of material evidence images, for

example, to make them clearer or to catch their chief

characteristics.

y

The static or kinetic search into the alleged materialevidence and the 38 different calculation comparisons and

identifications.

y The image editing, marking and measuring.

y

The outspread of cylindrical objects like bullet.y Easy operation in Windows system.



Hardware and Software Requirements

Following are the pre requisite:

y PIV 2.0MHZ or above

y 256M RAM, 1024×768 monitor, 64M display card andDirectX8.0, or above

y Microsoft Windows98/Windows2000/ Windows XPoperating system, with Chinese localization package if it anEnglish version.

y A softdog software shell.

y A video capture card for collecting analog signals or a digitalimage device compatible with the instrument model



Software cost structure

Software name Cost

VideoComparisonRx.air Nil. Freeware from softpedia

Forensic Video Comparator Software Price: USD 16,000 (Includes laptop

computer)

BlueWater: A Slick Monitoring System Kerry Stempkowski (military based tools)586-709-0497

Micro Image MPX309 and MPX709 www.mivs.com



Sample Report

Sr. No. Channel Advertise

No

Actual

Start

Time

Actual

End Time

Observed

Start

Time

Observed

End

Time

Exception Found Exceptio

n

No

1. Star TV Ad 1 09:06:31 09:07:00 09:06:31 09:07:00 N -

2. Star TV Ad 2 09:17:20 09:18:00 09:17:20 09:17:57 Y E1

3. Star TV Ad 1 09:25:32 09:26:02 09:25:38 09:26:02 Y E2

4 Star TV Ad 3 10:20:00 10:20:40 - - Y E3

. . . . . . . . .

. . . . . . . . .

25. Star TV Ad 5 23:20:00 23:20:45 23:20:00 23:20:45 N -



Difference in the scenarios

Before implementation After implementation

Manual work Fully automated

Time consuming (3 weeks) Very efficient on time (daily

and weekly reports)

Low efficiency due to humanerror

High efficiency because of the

computerized system.

Costly in terms of time, money

and value

Highly cost efficient

mis_monitoring tv ads(2)

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