HOW TO USE MISSPELLING WORDS TO OPTIMIZE YOUR

REFERENCING

• Ranking for competitive keywords is getting harder

WHY USE MISSPELLING WORDS FOR SEO ?

• 10% of the search queries are misspelled

• Less competition for the misspelled keywords so it’s easier to rank them

OBVIOUS EXEMPLE

jewelery 3,350,000 jewlery 60,500 jewellery 40,500 jewelery 33,100 jewellry 4,400

Keywords related to the term jewelery

HOW TO OPTIMIZE YOUR SEO FOR

MISSPELLINGS• Check your website logs

Google analytics and Webmaster tools

• Find a list of mispelling words

• Create your own list

• Turn the misspelling into a brand name to get the exact match domain

example : www.equiptment.com

• Add the misspellings in user-generated content on your site by writing comments

• Add in a “commonly misspelled as” section on your web site

• « Did you mean this ? » with Google

HOUSTON WE HAVE A PROBLEM

• Not a big change for browsers

• Better means exist to optimize your referencing

• Auto-correct shows the word spelt well

THANK YOU FOR YOUR INTENTION