mission # 3
TRANSCRIPT
SETTING GOALS FOR JAVA RAIZ
ESTABLISH CLEAR
BUSINESS OBJECTIVES
Note to self…
1) TAKE A BREAK TODAY!2) PRIORITIZE! PRIORITIZE?3) BREATHE, ONE, TWO, …
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JAVA RAIZ WILL BE ON THE SHELF OF AT LEAST 30 STORES AT THE END OF 2013!
1ST
OBJECTIVE
AND WILL GROW BY 2 STATES EVERY SIX MONTHS UNTIL JAVA RAIZ IS
NATIONWIDE
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JAVA RAIZ WILL BE EARNING $10,000 QUARTERLY IN 2013 AND WILL DOUBLE OR
TRIPLE SALES EACH YEAR AFTER
2nd
OBJECTIVE
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JAVA RAIZ WILL CONNECT WITH AT LEAST ONE ‘LIKE-MINDED’ BUSINESS A MONTH TO BOOST MARKETING RESOURCES
“A RISING TIDE LIFTS ALL SHIPS.”
3RD
OBJECTIVE
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4th
OBJECTIVE
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JAVA RAIZ WILL EXPAND SALES BY DEVELOPING ONLINE CONNETIONS THRU ALL THE SOCIAL MEDIA CHANNELS, i.e., FACEBOOK, TWITTER, NEWSLETTER, etc.
THE OBJECTIVES WILL BE MEASURED BY THE NUMBER OF JAVA RAIZ BAGS THAT ARE SOLD AND REVENUE GENERATED
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MEASURABLE OBJECTIVES
FIRST…
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THE SOCIAL MEDIA METRICS WILL HELP TO VERIFY WHETHER THE OBJECTIVES ARE MOVING JAVA RAIZ IN THE RIGHT DIRECTION TO REACH LONG TERM GOALS
SECOND…
I WILL ALSO MEASURE BY LOOKING AT THE SHORT TERM OBJECTIVES AND DECIDE WHETHER THEY ARE GETTING ME CLOSER TO MY LONG TERM GOALS - MY BHAG
THIRD…
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I WILL EVALUATE ON A MONTHLY BASIS AND TAKE THE NECESSARY ACTION-AND THE STEPS TO CORRECT OBJECTIVES TO GET BACK ON TRACK TO THE FINAL GOAL
AND FINALLY
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ATTAINABLE
BETWEEN MYSELF, MY MARKETING GURU AND MY SUPERMAN WEBSITE DEVELOPER, WE WILL ESTABLISH A HIGH NUMBER OF ONLINE CUSTOMERS, BASED ON ‘REACHING-OUT’ TO SOCIAL MEDIA AVENUES LIKE FACEBOOK, TWITTER, BLOGGING, ETC.
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AND WITH THE COMBINED BUSINESS INTELLIGENCE OF THIS TEAM…WE CAN SUCCEED!
I WILL CHECK OUT OTHER COMPETITORS ON HOW THE ARE ADVERTISING THEIR PRODUCT, THEIR DISPLAY, THE NUMBER AND TYPE OF PRODUCTS SELLING AS WELL AS THEIR COST
RELEVANT
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AND I WILL TAKE THE NECESSARY STEPS TO ASSURE JAVA RAIZ IS ON THE COMPETIVE EDGE AND I AM REACHING MY ‘IDEAL CUSTOMER’
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TIME BOUND
I CAN AND WILL ACHIEVE MY SPECIFIC GOALS WITHIN FIVE YEARS.
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EACH BENCHMARK WILL HELP EVALUATE MY SUCCESSES ALONG THE WAY
TO TURN OVER THE COMPANY TO SOMEONE ELSE TO RUN OR SELL IT OFF TO A LARGER COMPANY, LIKE CEREAL OR RAISIN, ETC.
AND MY BIG HAIRY
AUDACIOUS GOAL –
‘BHAG’ IS…
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AND THEN I CAN HEAD OUT TO THE BEACH IN COSTA RICA, HAWAII, GALAPAGOS ISLANDS, ETC., UNTIL I’VE GONE CLEAR AROUND THE WORLD… JUST LIKE JAVA RAIZ WILL DO SOMEDAY!
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