UNIVERSITY OF CENTRAL PUNJAB

(U.C.P)

ASSIGNMENT # 01

Submitted To:

Prof. Dr. Abdul Waheed

Submitted by:

Abdul Haadi Butt L1S14MBAM1086

Awais Zafar L1S14MBAM1082

Umair Asghar L1S14MBAM1083

Submission Date:

Friday, April 04, 2014

MISSION AND VISION STATEMENT – Strength and Weakness

Subject:

Business Policy and Strategy

Section

“B”

COMPONENTS OF AN EFFECTIVE MISSION STATEMENT

Mission statements can and do vary in length, content, format and specificity. Most practitioners and academicians of strategic management consider an effectively written mission statement to exhibit nine characteristics or mission statement components. Since a mission statement is often the most visible and public part of the strategic management process, it is important that it include most, if not all, of these essential components. Components and corresponding questions that a mission statement should answer are given here.

1. Customers: Who are the enterprise's customers? 2. Products or services: What are the firm's major products or services? 3. Markets: Where does the firm compete? 4. Technology: What is the firm's basic technology? 5. Concern for survival, growth, and profitability: What is the firm's commitment towards economic objectives? 6. Philosophy: What are the basic beliefs, core values, aspirations and philosophical priorities of the firm? 7. Self-concept: What are the firm's major strengths and competitive advantages? 8. Concern for public image: What is the firm's public image? 9. Concern for employees: What is the firm's attitude/orientation towards employees?

PROCTER & GAMBLE

Procter & Gamble is an American global corporation based on manufacturing a wide range of consumer goods. As of 2008, P&G is the 6th largest company by market cap, 14th largest by profit and 10th in Fortune’s most admired companies list. Throughout the twentieth century, the company moved into other countries, both in terms of manufacturing and products sales, becoming an international corporation. Its products include pet foods, cleaning agents, and personal care products. Prior to the sale of Pringles to the Kellogg Company, its product line included foods and beverages.

VISION STATEMENT:

“Be, and be recognized as, the best consumer products and services Company in the world.”

Strength

They want to recognize their brands in the world They want their company brands to be the customers first choice

Weakness

In vision statement they use the word product and services in which the word services can’t reflects the meaning that what they mean by services even though they are in the business of FMCG’S product there is no after sale services for their products to the consumer.

In the vision statement they say that they want to be best in the world but how it can be possible because they are not completely present in the global market.

MISSION STATEMENT:

“We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and generations to come.”

Strength:

They want to enhance the life style of people. Their mission statement reflects that they are focusing on the welfare of the consumer

globally. They are focusing on their consumers and product quality.

Weakness:

They are not focusing on their particular target market for their products because their different products are for different consumers.

Company is not talking about their employee’s growth opportunities. Company should talk about the value of shareholders that they will provide them in a

longer run. Company has to talk about ethics and compliance.

UNILEVER

Unilever NAME represents the entire North Africa and Middle East region. Unilever's corporate mission is to add vitality to life everywhere. Unilever has been present in the North Africa and Middle East region since 1933, a year which saw the appointment of the Binzagar family as the company’s agent within Saudi Arabia while in the same year Unilever also entered the Egyptian market. In 1954 Unilever made its first foray in the “Maghreb” market with the launch of Omo in Algeria, from France, through a local partner followed by an entry into Morocco in 1960 and Tunisia in 1961.In 1992 Unilever came on-shore in the Arabia Peninsula with the setting up of an office in Dubai and in

the same year Lever Egypt was formed as a Joint-Venture with the Fine Foods Company, a member of the Rachid Group. In 1999 Lever Egypt and Fine Foods Group merged to form Unilever Egypt.

VISION:

We help people around the world meet every day needs for nutrition, hygiene and wellbeing, with brands that help people look good, feel good and get more out of life.

Strength:

They want everyone to live a healthier life by using their brands. They are focusing on the well-being of the people.

Weakness:

They are mention in the vision statement only the people who are more care about the nutrition food to eat in their everyday living but they are not focusing the other people who are not care about it.

MISSION:

Our corporate purpose states that to succeed requires "the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact."

Strength:

They are having strong relationship with the supplier’s employees and customers. They are having the knowledge of their surrounding in which they are conducting their

operations.

Weakness:

Their mission statement does not reflect the business in which they are in or what are their products & services.

They do not mention that what are their target customers.

UGIOur domestic propane distribution business is conducted through AmeriGas Partners. AmeriGas Propane is responsible for managing the Partnership. The Partnership serves over 2 million customers in all 50 states from over 2,500 propane distribution locations. In addition to distributing propane, the Partnership also sells, installs and services propane appliances, including heating systems. Typically, the Partnership’s locations are in suburban and rural areas where natural gas is not readily available. Our district offices generally consist of a business office, appliance showroom, warehouse, and service facilities, with one or more 18,000 to 30,000 gallon storage tanks on the premises. As part of its overall transportation and distribution infrastructure, the Partnership operates as an interstate carrier in 48 states throughout the continental United States. It is also licensed as a carrier in the Canadian Provinces of Ontario, British Columbia and Quebec

VISION:Energy and Ideas to Serve the Future

S trength

Highlighted to serve Energy and Ideas Looking for a bright Future

Weakness:

Vision Statement is Vague Statement needs to be more specific and Target market oriented

MISSIONIn a rapidly evolving marketplace, we will deliver competitively priced, high quality energy products and services to customers in our communities in a manner that expands opportunities, meets shareholders' expectations and fosters economic growth

S trength

They are looking to achieve Competitive Edge Specific criteria for the Product and Services Mainly focuses on Shareholder

Weakness:

No such Customers are defined target They did not defined which market to cater either B2B or Customer Oriented Market No such communities defined where they deliver