mission highlights from 2016 - honest tea › content › dam › honesttea › mission ›...
TRANSCRIPT
Honest Tea seeks to create and promote great-tasting, healthy, organic beverages. We strive to grow our business with the same honesty and integrity
we use to craft our recipes, with sustainability and great taste for all.
MISSION STATEMENT
Mission Highlights from 2016
In 1998, Honest Tea was launched in Seth’s kitchen. Ten years later, we received our first investment from The Coca-Cola Company. Since then, we have expanded our Fair Trade, organic, and zero calorie varieties to provide more great-tasting, low-calorie, organic beverage options for our consumers and meaningful change for our sourcing communities.
HONEST TEA ON A MISSION
*All of our tea leaves and sugar are Fair Trade Certified™. Our only varieties which are not Fair Trade are Honest Fizz and Honest Kids, because they do not contain any tea or sugar.
Organic
Fair Trade Certified™
Beverage Varieties in Market
Zero Calorie
0
0
0
29
7
2
47
13
A tea growing community is so much more than just the tea pluckers — it also includes families and local businesses that spring up around the tea garden.
199
8
200
8
2015
36*
CONVERTING TO 100% FAIR TRADE CERTIFIED™ SUGAR
2016 marked a major milestone for us: we transitioned the sugar in our bottled PET (plastic) line over to Fair Trade Certified™, thereby completing the process of switching all of the organic sugar across our product lines to Fair Trade, organic sugar. Since 2003, when we launched the first bottled tea made with Fair Trade tea leaves, we’ve contributed more than $1 million in total purchasing premiums and have continuously sought to deepen our commit-ment to Fair Trade.
Our Fair Trade purchasing premiums help enable farmers to invest in schools and hospitals, as well as farming equipment that can help increase economic self-su�ciency. A council of workers in the sourcing communities — primarily in India, China, and Paraguay — decides how the premiums are invested.
CONVERTING TO 100% FAIR TRADE CERTIFIED™ SUGAR
Jashoda, a tea plucker at the Jalinga Tea Co (India) Pvt Ltd tea estate, had been experiencing issues with her vision. She was unable to buy glasses due to the high cost and the 50 km journey to the nearest optometrist. To address issues like Jashoda’s, Honest Tea partnered with Fair Trade USA and VisionSpring to provide eye screenings to tea pluckers in rural regions of India. Of the 3,885 Jalinga community members provided free screenings in 2016, 80% were prescribed glasses, improving both their quality of life and their earning potential as tea pluckers.
Peach Oo-La-Long Tea became first bottled tea in history to use Fair Trade Certified™ tea leaves
Transitioned all organic sugar to Fair Trade Certified™, organic sugar
Transitioned all organic tea leaves to Fair Trade Certified™, organic tea leaves
200
5
200
6
200
7
200
8
200
9
2010
2011
2012
2013
2014
2015
Honest Tea Fair Trade Premiums (2005-2015)
Tea Premium Sugar Premium
Launched Honest Summer Refreshers made with Fair Trade Certified™, organic sugar
Take a look at our growing impact through Fair Trade premiums:
$50,000
$100,000
$150,000
$200,000
2016
2003
MORE FAIR TRADE PREMIUMS = MORE RESOURCES FOR OUR SOURCING COMMUNITIES
SPREADING THE HONEST TEA MISSION
This year, we had multiple opportunities to share our mission with new customers and further democratize access to organics. Honest Kids launched in thousands of new restaurants throughout the United States, and a select group of our teas set sail across the Atlantic Ocean.
We introduced the Honest Kids Appley Ever After juice box to Chick-fil-A locations nationwide. It is available as a beverage option in the chain’s Kid’s Meals, and represents the first organic beverage option at the restaurant chain. Chick-fil-A has over 2,000 locations in 43 states.
Honest Kids Spreads Its Wings at Chick-fil-A
We brought three adapted versions of our herbal teas to Germany: Black Forest Berry Herbal Tea, Ginger Oasis Herbal Tea, and Heavenly Lemon Tulsi Herbal Tea.
Guten Tag, Germany!Honest Tea
Expansion into Germany
Honest Tea HQ Bethesda, MD USA
NOWAVAILABLE
AT
ANNUAL POUNDS OF ORGANIC
INGREDIENTS PURCHASED
17,698,963790,000
SERVINGS SOLD
367,817,71334,033,275
ANNUAL FAIR TRADE PREMIUMS
GENERATED
2015 $315,592$29,313 2007
4827 Bethesda AvenueBethesda, MD 20814
301 652 3556www.honesttea.com
© 2016 Honest Tea, Inc. All rights reserved.
As our company grows, so do our e�orts to make a positive impact on the world. Since our partnership with The Coca-Cola Company began in 2008, we have been able to expand our business and advance our mission. Take a look at the progression of our impact from just before Coca-Cola invested in Honest Tea to today.
ACCELERATING OUR FAIR TRADE AND ORGANIC IMPACT
View the full report online at www.honesttea.com/mission
ANNUAL POUNDS OF FAIR TRADE INGREDIENTS PURCHASED
2015 3,716,05772,977 2007
20152007
20152007
QUALI-TEA INGREDIENTS
As of March 2016. Our sources sometimes change from year to year. For a complete listing of ingredients used in our beverages, visit www.honesttea.comNORTH AMERICA | SOUTH AMERICA | EUROPE | AFRICA | ASIA PACIFIC
IndiaTULSI
ParaguayCANE SUGAR
ChinaGREEN TEA
LEAVES
ALL INGREDIENTS LISTED ARE CERTIFIED ORGANIC
BY PENNSYLVANIA CERTIFIED ORGANIC
Agave Syrup Mexico
Blueberry Juice Concentrate Canada, USA (also Chile)
Concord Grape Juice Concentrate USA
Cranberry Juice Concentrate USA
Lemon Peel USA
Lime Juice Concentrate Mexico
Maple Syrup USA
Orange Juice Concentrate Mexico
Peach Puree USA
Peppermint USA
Raspberry Juice Concentrate USA
Spearmint USA
Strawberry Juice Concentrate USA
Watermelon Juice Concentrate USA
Cane Sugar Paraguay
Honey Brazil
Lemon Juice Concentrate Argentina
Mango Puree Colombia
Mangosteen Puree Brazil
Yerba Mate Powder Brazil
Orange Peel Paraguay (also Ghana)
Apple Juice Concentrate Turkey (also Argentina)
Blackberry Leaves Bulgaria
Lemon Balm Austria (also Germany)
Lemon Extract Italy (also Argentina, USA)
Pomegranate Juice Concentrate Turkey (also USA)
White Grape Juice Concentrate Spain (also Argentina, USA)
Hibiscus Zimbabwe
Honeybush South Africa
Lemon Grass Egypt
Rooibos South Africa
Black Tea Leaves (All Types) India
Ginger Root India
Oolong Tea Leaves India
Tulsi India
Cinnamon Vietnam
Erythritol China
Green Tea Leaves (All Types) China
Stevia Leaf Extract China
White Tea Leaves China
Lemon Myrtle Australia
We search the world for quali-tea organic ingredients – focusing not only on taste, but also on supporting the communities from which we source. Here’s a look at where we purchase many of our key ingredients: