Therefore Consultancy and Services Pvt. Ltd.

MOM BuzzAngles Report

24th to 30th Sept’14

Source TC&S

25-Sep 26-Sep 27-Sep 24-Sep 30-Sep 28-Sep 29-Sep05

101520253035404550 48

44

34

27

20 19

13

Day Wise Trend

Thu Fri Sat Wed Tue Sun Mon0

10

20

30

40

50

6048

44

3427

20 1913

Period: 24th Sept to 30th Sept

Keywords Response

Source TC&S

Manga

lyaan

MAVENMOM

Mars Orb

iter M

ission

ISRO

NASA

Indian Sp

ace R

esearc

h Organisa

tion

martian

orbit

K Radhak

rishnan

Indian sp

ace a

gency

SHAR

0

5

10

15

20

25

30

3531 30

28 2825

22

15

118

4 3

Source TC&SPeriod: 24th Sept to 30th Sept

Medium Response

The response rate is highest from Web medium

Source TC&S

10953%

8541%

115%

Web News

Blogs

Period: 24th Sept to 30th Sept

Other Mentions

318%

424%

953%

16%

ISRO

Kareena Kapoor

Narendra Modi

NASA

Period: 24th Sept to 30th Sept

BUZZANGLESMeasure What Matters…

Introducing BuzzAngles

The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.

In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.

BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.

• Understand where you stand with a 3600 approach

• Act wisely• Design your

communication strategies

• Capture what’s important and relevant

• Listen to the Digital space

• Understand what is said

Monitor Capture

Analyze Respond

Know what is been spoken about your brand in the Digital PR as well as Social space

Understand how is your brand represents Who is speaking and when Which are the sources who speak about your brand the most Understand the cognitive intelligence behind every communication Understand the dynamics of the sector and the socioeconomics of the system you

are in Know your competitor better and the perception they creates, understand what

they are communication and how are they perceived Have a relativistic understanding between your brand your competitor and other

factors related to your business

Business Benefits with BuzzAngles

You Plan Therefore You Succeed

Thank You