mission to present entertainment that helps young people become better human beings – by changing...
TRANSCRIPT
Mission
• To present entertainment that helps young people become better human beings – by changing the world; by making important
positive, lasting, broad, global social changes• To support mission– by producing entertainment that makes a
difference in the lives of young people.• Multi-platform delivery of meaningful content
Meaningful Content
•Secret Life of Words•Mighty Joe Young•North Country•American Blackout•Amazing Grace•Paradise Now•Shut Up & Sing
•Sweet Mother Tour•An Inconvenient Truth•Bulworth•The Daily Show•Fast Food Nation•Half Nelson•Girl in the Café
Objectives: by 2010
• Create the premier brand for socially relevant films & music
• Develop or produce 10 films per year• Develop or sponsor 10 albums per year• Produce 1 TV series per year• Produce 100 webisodes concurrently• Net $10M
Scope of SLEEntertainment
Entertainment
Entertain
Entertain
Art
Media
Educate
Activate
Scope of SLEProfessional
Stars
Repeatable
Congregate
Participate
Amateur
Real people
Unique
Isolate
Observe
Scope of SLE
Art
Head
Emotion
Craft
Body
Intellect
Scope of SLECraft Enter
tainment Enter
tainment
Entertain
Activate
Repeatabl
e
Observe
Profession
al
Congregate
Mental
EmotionsArt
Art
Media
Educate
Educate
Unique
Participate
Amateur
Isolate
Physical
IntellectIN
•Films•Television•Music•Dance•Theater•Live performance•Web television•Multimedia + Live events•Circus
OUT•Sports
•Games
•RPG
•Home video
•2D or 3D visual art
•Books
•Educational media
•Video games
•Comic books
Our Audience
US teen boys
US young adults
Global young adults US teen girls
Global Youth
Strategy: Content Development
• Participant Productions model– Develop in-house with outside collaborators– Star-driven– Meaningful content both fiction & non-fiction– Distribution through major channels
• Co-branded model– Partner to promote externally-produced content
Strategy: Entertainment 2.0
• What is Entertainment 2.0– Agile– Participatory– On demand– Searchable– Simultaneous mult-platform– Mashups– Viewer-influenced stories
Strategy: Cross-Platform Brand Penetration
• Content available across all SL platforms– Original venues– SL Metaverse– SL Lounges / Discovernauts– Licensed merchandise– SL Sports– SL Games– SL House parties/ Action Centers– SL marches, events, rallies, mobilizations– SL Educational media
• Challenge youth to excel
Strategy: Revenue
• Portfolio of products– Balance risk
• Cross-merchandise with other SL Divisions• Focus on revenue from sale of content• Secondary revenue streams
Focus of Media Projects
By youth•Young writers & directors
About youth•Stories about young people For youth
•Messages targeted at young people, even though the performers may be adults
Matrix of ProductsFictional Non-fiction Participatory
Big Screen Experimental Documentary
Little Screen Narrative Reality TV
Mobile Screen Flexible Mobile doc
3rd Screen Flexible Concert video
Face-to-Face Live + FilmFilm + ArtLive + ArtMusic + TheaterSpoken Word
Consumer spending
• Size of total market• Spend by segment• Spend by product type
Revenue Streams
• Sale of content-primary distribution• Sale of content-ancillary distribution• Participatory revenue• Advertising & placement• Licensing• Cross-merchandising with other SL platforms
Revenue Streams: Sale of Content through Primary Distribution Channel
• Film box office, US & International• Original network (or cable) broadcast• Original webcast access fees• Performance tickets, US & International
Revenue Streams: Sale of Content through Ancillary Distribution Channels
• DVD• CD• Memory sticks• Download• Network & cable re-sale• Subsidiary markets
Revenue Streams: Participatory Revenue
• Text to vote• Online participation fee• Real-world participation fee• Competitions• License to mashup (on SL Metaverse)
Revenue Streams: Advertising & Placement. “Campaign Placement”
• Web CPM • Web graphic ads• Mailers• Film product placement • Musician/performer logo wear • Musician /performer endorsements – Presupposes star value– Television– Billboards– Radio
Revenue Streams: Licensing
• Presupposes stars or franchises• Toys• Action figures• Games• Lunchboxes• Clothing & accessories• Cell phone accessories• Pet accessories• Recycling tools-can smashers, sorters
Partners
• Current TV• Participant Productions• See Jane• NAMAC• Etc.