Missouri 4-H Social Media Strategy

Building meaningful relationships

Objective•Utilize Facebook as a place where both

students and volunteers can meet to talk about 4-H, 4-H events, and related topics.

Current Social Media Statistics•Facebook

▫1,572 Likes▫2 people Talking About This▫42 photos: 4-H Day with Tigers▫Last Admin post- July 29

“2 People talking about this”

Ways to Draw in Traffic

•ALWAYS respond to comments•Upload photos (with captions and tags)

▫ Invite visitors to share experiences and/or pictures from the events

▫ Research indicates that videos draws more attention

•Mention website content such as news articles, events, and website updates.▫Limit these posts to no more than one a

week•Create discussions on topics related to 4-

H events and projects

Discussion Ideas•Spotlight Member- once a month

▫Possibly exploring former alumni or volunteers•Kick off the new year – ask visitors what they

would like to see on Facebook page?•Create polls asking members about 4-H events•Prime Posting Times

▫Best days: Wednesday, Saturday▫Times: Noon or outside of normal working hours

•Conversation Posts▫Focus on upcoming events

Conversation Example•Upcoming Event: Camp of Food and

Fitness Jan. 14 & 15▫Post about event with information and

deadlines▫Remind visitors to register and/or share the

event with friends▫Build discussions focused on the camp

objectives of nutrition and fitness What is your favorite healthy snack? What do

you do to keep fit in the winter?

Twitter Suggestions•Current Statistics

▫499 followers ▫Last post- November 29

•Don’t overuse- 2 or 3 tweets a day is plenty- just use for useful/relevant info

•Great Job. Keep tweeting!

Tracking Progress • Measure success through Insights feature on

Facebook

Any Questions

?