mist - social opportunities sharon crost mistcon
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Slides from Mist conferenceTRANSCRIPT
Sharon Crost
5 OPPORTUNITIES FROM THE RISE OF SOCIAL BUSINESS
How many sunglasses are being used in the US?
How many mobile devices are being used in the US?
How many people are there in the US?
315M
203M
328M
2011 holiday sales from mobile devices doubled, reaching 11 percent versus 5.5 percent in December 2010*
*Source: IBM Survey http://www-03.ibm.com/press/us/en/pressrelease/36472.wss. Jan 2012
Your audience’s mobile phone and wallet are not that far from each other
1
If you use your phone more for everything else other than phone calls = 1 point; otherwise = 0
1
SCORING
Source: http://blogs.msdn.com/b/stevecla01/archive/2008/06/11/brand-heaven-hell.aspx, May 2012
Main source of new small business customers in 2012?
Repeat Business Word of Mouth
Main source of new small business customers in 2012?
25% 25%
Repeat Business Word of Mouth
Customer Support Employment
Newsletter
Employee Recognition
Customer Recognition
Deals
Community Development
Marketing
Product Development
Research
News
Events
Product Catalog
Store Hours
Fundraising
Contests
Customer Support Employment
Newsletter
Employee Recognition
Customer Recognition
Deals
Community Development
Marketing
Product Development
Research
News
Events
Product Catalog
Store Hours
Fundraising
Contests
SOCIAL
2 Social Media opportunity is all about the Social
If you have posted in social networks in the last 2 weeks = 1 point; otherwise = 0
2
Small businesses who have heard of cloud computing
37%
Of those businesses who said they do not know what it means
13%
Sharing IT Resources Virtually
Documents and Email
Banking Contacts / Calendar
Notes Books File Storage
3 Cloud Apps Have Silver Linings
3 If you are using a “cloud” application = 1 point; otherwise = 0
SCORING
46%
of U.S. parents with children 7 or younger read a bedtime story before turning out the lights.
http://youtu.be/s_wQjv4GGHE
Your perception is our biggest disability
4 Your audience’s perception is your biggest ability. Share your ability through a story.
4 If you have a video that tells your story = 1 point; otherwise = 0
SCORING
LOCAL
LOVE
At the end of 10 years, will more marriages remain, or small businesses?
1/3 of businesses last 10 years
2/3 of marriages last 10 years
LINK LOVE
To be loved, someone has to be doing the loving
Reasons why the local Motherlode community shouldn’t aspire to world class success?
0
LOVELY LOCAL
Give our local community a global voice
5
If you supported your local community online this week = 1 point; otherwise = 0
5 SCORING
TALLY YOUR SCORE • If you use your phone more for everything else
other than phone calls • If you have posted in social networks in the last
2 weeks • If you are using a “cloud” application • If you have a video that tells your story • If you supported your local community online
this week
YOUR SCORE?
0 Points 1 Point 2 Points 3 Points 4 Points 5 Points
5 OPPORTUNITIES 1. Engage your audience with mobile technology 2. Use social relationships to innovate your success 3. Tell your story in a video or pictures 4. Be more efficient and save money using cloud-based tools? 5. Give our local community a global voice
The End
SOURCES
• Cell Phone Usage: Washington Post http://wapo.st/JxUlZv , May 2012 • Mobile to surpass PC
http://blogs.forrester.com/susan_huynh/12-02-21-mobile_internet_users_will_soon_surpass_pc_internet_users_globally
• Vision Council sunglasses http://www.thevisioncouncil.org/eyecessorize/content_6081.cfm?navID=477 • David Armano Stairway http://blogs.msdn.com/b/stevecla01/archive/2008/06/11/brand-heaven-hell.aspx, Accessed
May 2012 • 15 Ways to use Social Media for Your Business http://socialmediatoday.com/node/447628 • Photo of wine country from Amador Vintners association
http://amadorwine.com/new/gal/db/pics/1231111111_31826.f_gal_grs.jpg • Cloud computing explained http://www.webopedia.com/quick_ref/cloud_computing.asp • 2/3 of marriages last 10 years
http://voices.washingtonpost.com/checkup/2010/03/does_living_together_lead_to_m.html • Small Business Association Businesses that last 10 years http://web.sba.gov/faqs/faqIndexAll.cfm?areaid=24 • Cloud computing
http://www.crn.com/news/cloud/232602361/study-smbs-embracing-business-apps-through-cloud-services.htm;jsessionid=6Amkd0w7iKdPNxbgd6O5wg**.ecappj03, March 2012
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