mistery shopping grimm museum example

21th November 2008 – Kassel

Former EMBS students

Mistery Shopping

21/11/2008Ronan ChardonneauRosa Paola Picariello

Choice: We chose this museum for his worldwide recognition, the Grimm brothers being

internationally famous.

Evaluation: We wanted before all to evaluate the quality of their personnel and the fun

and entertainment this museum could give us.

Our expectations before starting: low expectations, some books, illustrations, fairy tales. A comfortable museum and a place to relax.

WHAT?? Bruder Grimm-Museum in Kassel.

REASON We wanted to do something interesting and entertaining related to the city of Kassel.

We didn’t know

the service

concept!!!!

2


THE INSTRUMENT 1/3 4 parts corresponding to the 4 steps of a visit.

Different weights that correspond on the impact on the overall

quality of the service;

Two different scales for two different types of questions:

I totally agree I agree Indifferent I disagree Totally disagree

4 PT 3 PT 2 PT 1 PT 0 PT

3


THE INSTRUMENT 2/3

4


THE INSTRUMENT 3/3

Final score: 72%

5


TANGIBLES PROCESS

CO

RE

AU

GU

MEN

TED

6


RESULTS

Staff: high moral and empathetic;Settings and Atmosphere: very good;Exhibits: interesting and well exposed but lack in explanation;

Very good core but no additional services.Problem: no access for disable…

Our Expectation have been in part confirmed:

there was not a real focus on the stories.

45%

60%

82,8%

50%

7


RECOMMENDATIONS

8


THANK YOU FOR

YOUR ATTENTION

9

mistery shopping grimm museum example

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