C4ROHIT KHANDELWAL (09BM8042)

SHAILENDER NEGI (09BM8046)SIDDHARTHA SHARMA (09BM8048)

VARUN WADHWANI (09BM8060)

Group – 2

ONLINE MATRIMONY

Someone said “marriages are made in heaven”.

If that’s true then Internet is the new heaven

Do you know Matrimony is available Online ?If you don’t know, probably you never

logged in to the internet.

It is the 13th most popular activity on the Internet among 12 million urban users in India.

It has grown at a healthy rate of 30%.These days a number of celebrities also use

the features of online matrimony.

Introduction

Online Matrimony is an organized web based Matrimonial/Marriage service facilitating wishful men and women to find their suitable life partners .

Caters to people spread across the globe. Specially popular in India and among Indians

settled overseas.

Idea Generation

BHARAT MATRIMONY was the first company

to provide online matrimonial services to

indians.

Started in 1997 BharatMatrimony.com

pioneered online matrimony.

first matrimonial site to receive the coveted

ISO 9000:2001 Certification

Entered the Limca Book of Records.

THE PAST PICTURE

Complex & based on Caste, Religion, Economic

Standard, Job status, age, height, family back

ground

Agents include middleman, a marriage broker,

volunteer or a professional, or priest and a barber

or astrologer.

Print matrimonial in the last decade.

Word of mouth and newspapers.

Advent of Internet

More and more people are now part of the web 2.0 culture and the Internet

Internet today is spreading to remote areas. People interact with other people using

internet on a weekly basis to say the least.Web 2.0 features attract many and you don’t

need to be a geek to enjoy the features.No Boundries.

Internet Users - one of fastest growing in Asia

• Fastest growth rates in the region• Rapid infrastructure improvements• Aggressive broadband rollout• Affordable internet access• Development of content & applications• Current Broadband subscribers at 20 Million.

Village Internet Kiosks

Single e-point rural connectivity Video Conference Facility Agricultural expert offering

online advice on pests/crop rotation etc

Access Land records from Govt database online , for Loans etc

Web based initiative to support farmers (e-choupal)

Online information Market price onlineProduct literatureWeather / scientific information online

Web Portal Supply of regulated farm

inputs

THE CHANGED PHASE

Provides global reach.

Self-operative and easy task.

Marriage broker with a huge diary with tucked-in

photographs is slowly phasing out.

Registration profiles to filter preferences .

Different portals to cater for needs like different

languages.

• Virtual meetings.

• Information to be disclosed can be well decided by the

parties.

The growth looks obvious with the spread of internet.

Online matrimony merging with social networks like Facebook, linkedin etc.

Availability in local languages in future. ‘SecureTalk‘ service that will let customers

to talk to the potential matches without revealing their actual numbers.

Matrimony in Future

What do people expect

Features that enhance trust

Freedom of choice and expression

Understand behaviour and preferences of

Gen Y

Make the overall experience enjoyable and

fun.

Features of Matrimonial Websites

Search filters: search using filters like city, profession, astrology 

Wedding directory: online shopping for bride-groom, travel booking, jewellery

Blogs covering personal views and users’ experiences with matrimonial websites

Personalized  messages Express interests: enable users to express interest Join clubs: enable users to start and join clubs in order to

meet people with similar likings. For example- photos and videos

Profile tagging Profile management Instant verification of email ids and phone numbers, send

email/SMS to a profile, tell a friend about a profile, block a user and so on.

What Web 2.0 does

With the help of Web 2.0 technologies as soon as users register, they are sent an instant confirmatory SMS & email simultaneously. Users can also, update and check how their profile looks to others in Real Time, with the “How do I Look” Tab on the site. Users also benefit the Web 2.0 technologies that alert them on a regular basis with suitable matches to their profiles. 

Solutions for grooming a person before marriage by focusing on the latest marriage trends, health and fitness, relationship issues, lifestyle guide, and even assistance in deciding upon honeymoon destinations. 

Control the ability to download personal data, photos, videos as per the discretion of users.

Suggestions

 RSS feed subscription: This will enable the user to

take the portal everywhere. So he would be able to enable RSS feeds so that he can have a bird’s eye view without actually being present within the portal.

 Integration with social networking sites(facebook, orkut) and blog posts should be made so that prospective brides and grooms can know more about each other.

 Photo tagging and real time search of profiles using names should be integrated in order to make matrimonial websites more interactive.

 Profile updates, if any, should be made visible to those connected directly to a user to let them know of any changes in their status.

Preferred mode of match making for NRI and PIO

More affordable than NewspapersMore ConvenientBetter Searches leading to Better MatchesBetter Tools: Search against multiple

parameters filtering databaseImmediate and ComprehensivePrivateMatches from all over the world

Market Growth: Why

Shaadi.com is the most popular matrimonial service sites(premium segment) in India. It was launched in 1996 and is one of the early entrant in the market.

14 million (1.4 crore) members are registered on the site

Almost 9 lakhs successful marriage proposals have resulted. That is over 50 success stories each day.

Standard membership is FREE! Paid membership gives you more opportunities as

you can initiate discussions with prospective marriage candidates, and your profile is prominently featured

It is largest online arranged marriage site(in terms of users) with 15 million (1.5 crore) members registered with profile. It has major share in south Indian market.

It is backed by the Yahoo! corporation so score in terms of reliabliablity and is well established.

They are featured in the Limca Book of Records for the record number of documented marriages online. It has a good conversion ratio to successful marriages!

One distinct feature of Bharat Matrimony is that they have there own physical centres and contact points across 100 cities in Indian and offices in other countries all over the world

It is from Info Edge(naukri.com fame) stable which is a leading provider of online recruitment, matrimonial, real estate and educational classifieds and related services in India.

Third largest player with 5 million users overall

It caters to the sub premium market (free-mium segment).

SimplyMarry.com is the fastest growing matrimonial portal in India, promoted by The Times of India group, the largest media & entertainment conglomerate in the country. 

SimplyMarry.com is the country’s first matrimonial portal to attain huge success from the Swyamvars organized every week for the benefit of different communities across the country

Business Model

How does Indian matrimonial websites generate profits?

Do people actually get married through the websites?

It seems to be a good business but does it works?

What is their revenue model?

Matrimony Business

FMCS (fast Moving Consumer Service Category)

Successful Business Model – Technology with personal touch

Revenue Generation

Subscription by members (Rs 2200 to Rs 7200)

Advertisements Sale of wedding related items. Running matrimonial events etcAstrology ServicesExpert advice

Shaadi.Com – Model Study

Franchising Model Perfect for Indian DemographicAllows to penetrate in tier II and Tier III cities Match making being offered through a retail

outletNo of centres – 151Presence – 87 citiesFranchisor of the year – 2005&2006Shaadi.com centres—Personal relationship

advisor National as well as International profiles

Shaadi.Com – Model Study contd.

Requirements:Women entrepreneurs for sensitivity &

empathizing nature of industry.Average Break even period of 6 months --

High return on investments, easy to hand over, no technical knowledge required.

Franchise Required – 400-500 sq ftInvestment required – 7 to 8 lakhsFranchise Present – 150Expected franchise – 500 by end of 2008

123 Matrimonials

One of the oldest and popular paid Indian matrimonial site -- changed its business model to become 100% Free.

Register, search, send personalised written messages, chat by text, voice and webcam one-on-one 100% free without any expiration dates.

Unique proximity search by zip code, language, location, religion, caste and more.

123 Matrimonials is one of the first web 2.0 Indian Matrimonial site and uses the Microsoft platform including ASP.NET, SQL Server and AJAX.

123 Matrimonials

How it sustains 100% free model --Advertising revenue thorough online adsAnd offline revenue through brick-and-mortar

model.Voice of chairman – To give something back

to society.

More on Business Models

Bharat Matrimony offers a choice of 15 regional websites

Timesmatri.com provides a choice to search brides and grooms by religion, mother tongue and education.

Most players to opt for clicks-and-bricks hybrid business models

More comprehensive services in the not-too-far-off future

Drawbacks

Online tracking of Customer Behaviour.PhishingMisrepresentation of facts / FraudsHacking.Harassment. Spams.Offensive content.Copyright Infringement. No E-Governance

Thank You!!